About Brightly
Brightly is a Media & Entertainment company based in San Francisco (United States) founded in 2018 by Laura Alexander Wittig and Liza. Online platform offering diversified lifestyle news. Brightly has raised $1.9 million across 3 funding rounds from investors including Snap, Female Founders Alliance and Keeler Investments Group. The company has 185 employees. Its chief executive, as recorded, is Laura Alexander Wittig. Its focus areas include Internet First Media, Lifestyle, Thematic and Diversified. Its competitors include Goop, Blavity and LittleThings; 2 of its 3 listed competitors have raised funding.
Company details
Brightly was established in 2018 in San Francisco, United States, as a digital platform in the lifestyle news sector. Content is delivered through the domain brightly.eco, covering topics such as home decor, food and grocery, pets, holidays, beauty and wellness, and fashion for men and women. Operations are centered on providing diversified news to users via this online service.
- Headquarters San Francisco, United States
- Employees 185
- Founders Laura Alexander Wittig, Liza
- SectorsMedia & Entertainment
- Email••••••••
- Website brightly.eco
- Social LinkedIn X
- Total Equity Funding$1.9M (USD)
in 3 rounds
- Latest Funding Round$750K (USD), Seed
Oct 2021
- InvestorsSnap
& 3 more
- Employee Count185
Funding Insights of Brightly
Brightly has successfully raised a total of $1.9M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $750 thousand completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.9M
- Total Rounds 3
- Last Round Seed — $750,000
- First Round $150,000
(Feb 2020)
- Investors Count 4
All 3 funding rounds of Brightly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $750,000 | Seed | – | – | – |
| Jan 2021 | $1M | Seed | – | Female Founders Alliance, Keeler Investments Group | – |
| Feb 2020 | $150,000 | Seed | – | Snap | – |
4 investors in total: 4 institutional.
Investors in Brightly
Brightly has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Snap, Female Founders Alliance and Keeler Investments Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Female founders are supported through programs and community resources. | 2017 | femalefounders.org | United States | |
| keelerinvestments.com | ||||
A venture fund based in Tacoma, investing in startups. | tacomaventurefund.com | Tacoma, United States | ||
Communication and media sharing are enabled via an online platform. | 2011 | snap.com | Santa Monica, United States |
Investor details for Brightly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Brightly
2 people are tracked at Brightly (2 in leadership); the tracked headcount is 185.
| Name | Role | Group |
|---|---|---|
Laura Alexander Wittig | Co-Founder & CEO | Leadership |
Liza | Co-Founder | Leadership |
Complete people profiles for Brightly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Brightly
3 dated milestones of Brightly across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Brightly is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Seed, of $750K.
Competitors of Brightly
Brightly has 3 listed competitors in our database, 2 of them funded. They include Goop, Blavity and LittleThings.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| blavityinc.com | 2014 | Los Angeles, United States | $1.86M | 120 | Network of lifestyle brands | |
| littlethings.com | 2014 | New York, United States | 93 | Digital media platform with inspirational content |
Detailed competitors of Brightly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Brightly
The website of Brightly (brightly.eco) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 18.5% vs previous month
Websites whose visitors overlap most with Brightly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thotscope.com | thotscope.com | 100% | #2,329,934 | – | |
phomemo.com | phomemo.com | 100% | #137,485 | – | |
| prcouture.com | 60% | 16.4K | #1,715,243 | View details | |
terilynadams.com | terilynadams.com | 60% | #361,397 | – |
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Brightly (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Brightly
Complete news archive for Brightly
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- Brand-specific news history
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Frequently Asked Questions about Brightly
Brightly was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Brightly is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Laura Alexander Wittig is the CEO of Brightly, as recorded in our data. They have also founded this company.
Brightly is a funded company, having raised a total of $1.9M across 3 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Feb 2020.
Brightly has 185 employees.
Brightly was established in 2018 in San Francisco, United States, as a digital platform in the lifestyle news sector. Content is delivered through the domain brightly.eco, covering topics such as home decor, food and grocery, pets, holidays, beauty and wellness, and fashion for men and women. Operations are centered on providing diversified news to users via this online service.
Brightly's top competitors include Goop, LittleThings and Blavity.
Brightly has 4 investors. Key investors include Snap, Female Founders Alliance, Keeler Investments Group, and Tacoma Venture Fund.