About Bustle
Bustle is a Media & Entertainment company based in New York (United States) founded in 2013. Bustle is operated as a digital media platform for lifestyle and entertainment content. It operates on a Advertising Model model. Bustle has raised $50.5 million across 5 funding rounds from investors including Social Capital, GGV Capital and General Catalyst. Bustle has completed 1 acquisition, including Elite Daily. Its website bustle.com draws about 5 million monthly visits. Bustle offers products and services including Digital Content. Its focus areas include Media, Digital Media and Online Publishing. Its legal entity is BDG Media, Inc. Its competitors include Popsugar, Brit + Co and Her Campus; 2 of its 3 listed competitors have raised funding.
Company details
Bustle is managed as a leading digital media platform focusing on lifestyle, entertainment, beauty, and celebrity news. Content is curated across various sectors including fashion, wellness, and relationships. A wide range of articles, videos, and newsletters are offered to engage a diverse audience. Contributions from notable personalities and original series are featured to enhance user experience. The platform is supported through advertising and sponsored content.
- Total Equity Funding$50.5M (USD)
in 5 rounds
- Latest Funding Round$12M (USD), Series D
Mar 2017
- InvestorsSocial Capital
& 7 more
- Investments & Acquisitions
Products & Services of Bustle
Bustle offers a comprehensive portfolio of products and services, including Digital Content.
Digital content is provided covering entertainment and lifestyle.
Apps and channels of Bustle
its YouTube channel Bustle has 520K subscribers and 30 videos.
Videos from Bustle
The most watched videos on Bustle's YouTube channel, Bustle (520K subscribers). Click a video to play it here.
More on Bustle.
Funding Insights of Bustle
Bustle has successfully raised a total of $50.5M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $12 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50.5M
- Total Rounds 5
- Last Round Series D — $12M
- First Round $6.5M
(Nov 2013)
- Investors Count 8
All 5 funding rounds of Bustle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $12M | Series D | – | GGV Capital | |
| Mar 2016 | $11.5M | Series C | – | SABAN Capital Group | |
| Dec 2014 | $15.5M | Series C | – | General Catalyst | |
| Jul 2014 | $5M | Series B | – | Social Capital, Time Warner Investments | – |
| Nov 2013 | $6.5M | Series A | – | 500 Global, Rothenberg Ventures | – |
8 investors in total: 8 institutional.
Investors in Bustle
Bustle has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Social Capital, GGV Capital and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
A diversified global investment firm based in Los Angeles. | saban.com | Los Angeles, United States | ||
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage US companies are invested in by Rothenberg Ventures. | rothenbergventures.com | San Francisco, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States |
Investor details for Bustle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bustle
66 people are tracked at Bustle (42 in leadership, 1 in board & advisors, 23 in team).
| Name | Role | Group |
|---|---|---|
Bryan Goldberg | CEO | Leadership |
Tyler Love | CTO | Leadership |
Andrew C. | Director, Paid Social | Leadership |
Charlotte Owen | Executive Vice President, Editorial & Editor-in-chief, Bustle | Leadership |
Chris Finocchio | Senior Director, Advertising And Yield Monetization | Leadership |
Robert Eastman | Senior Director, IT | Leadership |
Alexa Lyons | Director, Brand Experience & Talent Strategy At Bustle Digital Group | Leadership |
Anuj Panchal | Director Of Product Ux, Engineering | Leadership |
Charlie Correa | Associate Director Of Information Technology | Leadership |
Melanie Rivera | Senior Director, Client Solutions | Leadership |
Wissam Abyad | Senior Director Of Adtech Engineering | Leadership |
Alissa London | Vice President, Client Solutions | Leadership |
Allison Garrity | Vice President Human Resources | Leadership |
Becca Mandell | Associate Director Human Resources | Leadership |
Jennifer Chang | Vice President Human Resources | Leadership |
Whitney Buxton | Vice President, Video | Leadership |
Kayla Isaacs | Creative Director, Video | Leadership |
Alexandra Horwitz | Director, Client Solutions | Leadership |
Cara Jacobs | Senior Director, Sales | Leadership |
Suzette Minetti | Senior Director, Revenue Strategy | Leadership |
46 more people are available in the full profile.
Complete people profiles for Bustle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Bustle
Bustle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Elite Daily.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online media focused on millenials | elitedaily.com | New York, United States | 2011 | Apr 2017 | •••• |
Complete acquisition details for Bustle
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bustle
4 dated milestones of Bustle across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Bustle is founded.
- Funding First funding round of $6.5M.
- Funding Latest funding round, Series D, of $12.0M.
- Acquisition Acquires Elite Daily.
Competitors of Bustle
Bustle has 3 listed competitors in our database, 2 of them funded. They include Popsugar, Brit + Co and Her Campus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popsugar.com | 2006 | San Francisco, United States | $46M | 514 | A women focused lifestyle brand | |
| brit.co | 2011 | San Francisco, United States | $47.85M | 6 | Creative DIY tutorials, courses, and tools are offered online. | |
| hercampus.com | 2009 | Boston, United States | 55 | Online community for college women is run by student journalists. |
Detailed competitors of Bustle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Bustle
The website of Bustle (bustle.com) receives about 5M visits a month and ranks #13,867 among all websites worldwide, #1,307 in News and Media.
- Monthly visits5M
▼ 9.5% vs previous month
- Unique visitors3.5M
per month
- Global rank#13,867
among all websites
- Category rank#1,307
News and Media
- Bounce rate64%
- Pages per visit1.7
- Average visit1 min 26 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Bustle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theblast.com | 100% | 2.3M | #28,394 | View details | |
| usmagazine.com | 99% | 16.8M | #3,965 | View details | |
| glamour.com | 98% | 5.2M | #13,396 | View details | |
| marieclaire.com | 97% | 6M | #12,889 | View details | |
| washingtonpost.com | 97% | 84.1M | #674 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bustle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Bustle (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Bustle
Complete news archive for Bustle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Bustle
Bustle was founded in 2013.
Bustle is headquartered in New York, United States. It is registered at New York, New York, United States.
Bustle is a funded company, having raised a total of $50.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Nov 2013.
Bustle is managed as a leading digital media platform focusing on lifestyle, entertainment, beauty, and celebrity news. Content is curated across various sectors including fashion, wellness, and relationships. A wide range of articles, videos, and newsletters are offered to engage a diverse audience. Contributions from notable personalities and original series are featured to enhance user experience. The platform is supported through advertising and sponsored content.
Bustle's top competitors include Popsugar, Brit + Co and Her Campus.
Bustle offers Digital Content.
Bustle has made 1 acquisition, including Elite Daily.
Bustle has 8 investors. Key investors include Social Capital, GGV Capital, General Catalyst, SABAN Capital Group, and Time Warner Investments.
Bustle operates through Bdg Media, Inc..
The website of Bustle receives about 5 million visits a month and ranks #13,867 among all websites worldwide.