About Popsugar
Popsugar is a company based in San Francisco (United States) founded in 2006 was acquired by Penske Media Corporation in June 2026. Popsugar has raised $46 million across 4 funding rounds from investors including NBCUniversal, Penske Media Corporation and Group Nine Media. Popsugar has completed 6 acquisitions, including Circle of Moms, FreshGuide and My Perfect Sale. Popsugar offers products and services including Popsugar Website and Newsletter Service. Popsugar operates in a competitive market with competitors including Bustle, POPxo, Brit + Co, MissMalini and SheKnows, among others.
- Headquarter San Francisco, United States
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Popsugar, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$46 M (USD)
in 4 rounds
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Latest Funding Round
$15 M (USD), Series D
Apr 12, 2011
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Investors
NBCUniversal
& 4 more
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Employee Count
Not available
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Investments & Acquisitions
Circle of Moms
& 5 more
- Acquired by
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Products & Services of Popsugar
Popsugar offers a comprehensive portfolio of products and services, including Popsugar Website and Newsletter Service.
Online hub for lifestyle articles and reviews.
Email updates on health and beauty topics.
People of Popsugar
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Funding Insights of Popsugar
Popsugar has successfully raised a total of $46M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Popsugar
Popsugar has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include NBCUniversal, Penske Media Corporation and Group Nine Media.
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Growth in technology companies is supported through venture capital.
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Sequoia Capital is engaged in venture capital investments.
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TV content production, media, and entertainment services are provided.
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Investor details for Popsugar
Investor domains, locations, round participation, and complete history require an active premium plan.
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Investments & Acquisitions by Popsugar
Popsugar has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Circle of Moms, FreshGuide and My Perfect Sale.
Investment portfolio details for Popsugar
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Images are made shoppable via content-commerce integration technology.
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Multi-category products are retailed online by cosmiccart.com.
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Online flash sales of discounted fashion products are provided.
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Locked | Locked | 2009 | Locked |
Complete acquisition details for Popsugar
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Popsugar
Detailed financials for Popsugar
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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- Profit trends
- Statement rows
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Popsugar Comparisons
Peer comparison for Popsugar
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Popsugar
Popsugar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bustle, POPxo, Brit + Co, MissMalini and SheKnows, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Bustle is operated as a digital media platform for lifestyle and entertainment content.
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Provides content platform for lifestyle/fashion, beauty, and health topics
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Creative DIY tutorials, courses, and tools are offered online.
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Lifestyle and entertainment content is published on an online platform.
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Women's lifestyle articles on beauty, relationships, and parenting are published.
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Detailed competitors of Popsugar
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Popsugar
Complete news archive for Popsugar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Popsugar
Popsugar was founded in 2006.
Popsugar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Popsugar is a funded company, having raised a total of $46M across 4 funding rounds to date.
Popsugar was founded in 2006 in San Francisco, United States, and operates as a womens lifestyle media brand under Popsugar Inc. Original content, trends, and tips are featured in areas such as entertainment, celebrity news, fashion, beauty, fitness, food, and parenting, with related products highlighted. Regional versions are available for seven countries, and over 100 million unique monthly users were reported as of March 2017.
Popsugar's top competitors include POPxo, Bustle and MissMalini.
Popsugar offers Popsugar Website and Newsletter Service.
Popsugar has made 6 acquisitions, including Circle of Moms, FreshGuide, and My Perfect Sale.
Popsugar has 5 investors. Key investors include NBCUniversal, Penske Media Corporation, Group Nine Media, IVP, and Sequoia Capital.