About Popsugar
Popsugar is a company based in San Francisco (United States) founded in 2006 was acquired by Group Nine Media in October 2019.. Popsugar has raised $46 million across 4 funding rounds from investors including NBCUniversal, Group Nine Media and IVP. Popsugar has completed 6 acquisitions, including Circle of Moms, FreshGuide and My Perfect Sale. Popsugar offers products and services including Popsugar Website and Newsletter Service. Popsugar operates in a competitive market with competitors including Bustle, POPxo, Brit + Co, MissMalini and SheKnows, among others.
- Headquarter San Francisco, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Popsugar, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$46 M (USD)
in 4 rounds
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Latest Funding Round
$15 M (USD), Series D
Apr 12, 2011
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Investors
NBCUniversal
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Circle of Moms
& 5 more
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Acquired by
Group Nine Media
(Oct 07, 2019)
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Products & Services of Popsugar
Popsugar offers a comprehensive portfolio of products and services, including Popsugar Website and Newsletter Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online hub for lifestyle articles and reviews.
Email updates on health and beauty topics.
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Funding Insights of Popsugar
Popsugar has successfully raised a total of $46M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series D — $15.0M
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First Round
First Round
(16 Oct 2006)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2011 | Amount | Series D - Popsugar | Valuation | IVP | |
| Jun, 2009 | Amount | Series C - Popsugar | Valuation | Sequoia Capital |
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| Jun, 2007 | Amount | Series B - Popsugar | Valuation | NBCUniversal , Sequoia Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Popsugar
Popsugar has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include NBCUniversal, Group Nine Media and IVP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth in technology companies is supported through venture capital.
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Founded Year | Domain | Location | |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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TV content production, media, and entertainment services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Popsugar
Popsugar has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Circle of Moms, FreshGuide and My Perfect Sale. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Images are made shoppable via content-commerce integration technology.
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2012 | ||||
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Multi-category products are retailed online by cosmiccart.com.
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2011 | ||||
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Online flash sales of discounted fashion products are provided.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Popsugar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Popsugar Comparisons
Competitors of Popsugar
Popsugar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bustle, POPxo, Brit + Co, MissMalini and SheKnows, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Bustle is operated as a digital media platform for lifestyle and entertainment content.
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| domain | founded_year | HQ Location |
Provides content platform for lifestyle/fashion, beauty, and health topics
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| domain | founded_year | HQ Location |
Creative DIY tutorials, courses, and tools are offered online.
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| domain | founded_year | HQ Location |
Lifestyle and entertainment content is published on an online platform.
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| domain | founded_year | HQ Location |
Women's lifestyle articles on beauty, relationships, and parenting are published.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Popsugar
Frequently Asked Questions about Popsugar
When was Popsugar founded?
Popsugar was founded in 2006.
Where is Popsugar located?
Popsugar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Popsugar a funded company?
Popsugar is a funded company, having raised a total of $46M across 4 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Oct 16, 2006.
What does Popsugar do?
Popsugar was founded in 2006 in San Francisco, United States, and operates as a womens lifestyle media brand under Popsugar Inc. Original content, trends, and tips are featured in areas such as entertainment, celebrity news, fashion, beauty, fitness, food, and parenting, with related products highlighted. Regional versions are available for seven countries, and over 100 million unique monthly users were reported as of March 2017.
Who are the top competitors of Popsugar?
Popsugar's top competitors include POPxo, Bustle and MissMalini.
What products or services does Popsugar offer?
Popsugar offers Popsugar Website and Newsletter Service.
How many acquisitions has Popsugar made?
Popsugar has made 6 acquisitions, including Circle of Moms, FreshGuide, and My Perfect Sale.
Who are Popsugar's investors?
Popsugar has 4 investors. Key investors include NBCUniversal, Group Nine Media, IVP, and Sequoia Capital.
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