Pict

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By Popsugar
Images are made shoppable via content-commerce integration technology.
Request Access

About Pict

Pict is a company based in San Francisco (United States) founded in 2012 was acquired by Popsugar in January 2014.. Pict has raised $1.52 million across 2 funding rounds from investors including Popsugar, AngelPad and Lowercase Capital. Pict operates in a competitive market with competitors including Sprout Social, Signal AI, CreativeX, Olapic and Bambuser, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Retail
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Fashion & Retail Innovation
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.52 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.4 M (USD), Seed

    Apr 26, 2013

  • Investors
    Popsugar

    & 5 more

  • Employee Count
    Employee Count
  • Acquired by
    Popsugar

    (Jan 21, 2014)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Funding Insights of Pict

Pict has successfully raised a total of $1.52M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.4 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $1.4M
  • First Round

    (01 Mar 2012)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2013 Amount Seed - Pict Valuation

investors

Mar, 2012 Amount Seed - Pict Valuation AngelPad
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pict

Pict has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Popsugar, AngelPad and Lowercase Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Startups are accelerated across sectors without focus on specific industries.
Founded Year Domain Location
VC & PE firm
Founded Year Domain Location
Early-stage investments are directed toward tech startups by Forerunner Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pict

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pict

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pict Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Pict

Pict operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, CreativeX, Olapic and Bambuser, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Social media management and insights are provided for brands.
domain founded_year HQ Location
Media and regulatory updates are monitored via AI platform.
domain founded_year HQ Location
Ad creative analytics are delivered via an automated measurement platform.
domain founded_year HQ Location
User-generated images are aggregated and curated for brand marketing campaigns.
domain founded_year HQ Location
Providing solution for live video streaming for businesses
domain founded_year HQ Location
Social media analytics software with audience segmentation is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pict

Frequently Asked Questions about Pict

When was Pict founded?

Pict was founded in 2012.

Where is Pict located?

Pict is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Pict a funded company?

Pict is a funded company, having raised a total of $1.52M across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Mar 01, 2012.

What does Pict do?

PICT provides technology to integrate content with commerce. It allows publishers, influencers and brands to add products to images making content shoppable. PICT can integrate with e-commerce platforms and auto tag all the photos with relevant shopping information. The pics can be shared on social media channels to generate leads for the product or they can add to the PICT Bank where the content can be used by influential publishers with their posts. PICT was acquired by Popsugar, a womens lifestyle media brand, in 2014 to boost their product discovery engine ShopStyle.

Who are the top competitors of Pict?

Pict's top competitors include Sprout Social, CreativeX and Signal AI.

Who are Pict's investors?

Pict has 6 investors. Key investors include Popsugar, AngelPad, Lowercase Capital, Forerunner Ventures, and 500 Global.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available