About Pict
Pict is a Retail company based in San Francisco (United States) founded in 2012, and was acquired by Popsugar in January 2014. Images are made shoppable via content-commerce integration technology. It operates in the Retail and Technology sectors. Pict has raised $1.52 million across 2 funding rounds from investors including Popsugar, AngelPad and Lowercase Capital. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Distributed Commerce, Social Media and Consumer. Its competitors include Sprout Social, CreativeX and Olapic; 3 of its 3 listed competitors have raised funding.
Company details
PICT provides technology to integrate content with commerce. It allows publishers, influencers and brands to add products to images making content shoppable. PICT can integrate with e-commerce platforms and auto tag all the photos with relevant shopping information. The pics can be shared on social media channels to generate leads for the product or they can add to the PICT Bank where the content can be used by influential publishers with their posts. PICT was acquired by Popsugar, a womens lifestyle media brand, in 2014 to boost their product discovery engine ShopStyle.
Funding Insights of Pict
Pict has successfully raised a total of $1.52M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.4 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.52M
- Total Rounds 2
- Last Round Seed — $1.4M
- First Round $120,000
(Mar 2012)
- Investors Count 5
All 2 funding rounds of Pict with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | $1.4M | Seed | – | – | |
| Mar 2012 | $120,000 | Seed | – | AngelPad | – |
6 investors in total: 6 institutional.
Investors in Pict
Pict has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Popsugar, AngelPad and Lowercase Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
VC & PE firm | lowercasecapital.com | San Francisco, United States | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage funding is offered by Opus Capital for technology companies. | opuscapitalventures.com | San Mateo, United States | ||
A women focused lifestyle brand | 2006 | popsugar.com | San Francisco, United States |
Investor details for Pict
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Pict
4 dated milestones of Pict across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Pict is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Seed, of $1.4M.
- Exit Acquired by Popsugar.
Competitors of Pict
Pict has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, CreativeX and Olapic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| olapic.com | 2010 | New York, United States | $22.33M | User-generated images are aggregated and curated for brand marketing campaigns. |
Detailed competitors of Pict
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pict
Websites that share an audience with Pict (pict.com).
Websites whose visitors overlap most with Pict. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
overpic.net | overpic.net | 100% | – | ||
imageshack.us | imageshack.us | 84% | #607,457 | – | |
imagehostplus.com | imagehostplus.com | 74% | – | ||
tinypic.com | tinypic.com | 74% | #371,214 | – | |
pictiger.com | pictiger.com | 73% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Pict
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Pict (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Frequently Asked Questions about Pict
Pict was founded in 2012.
Pict is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Pict is a funded company, having raised a total of $1.52M across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Mar 2012.
PICT provides technology to integrate content with commerce. It allows publishers, influencers and brands to add products to images making content shoppable. PICT can integrate with e-commerce platforms and auto tag all the photos with relevant shopping information. The pics can be shared on social media channels to generate leads for the product or they can add to the PICT Bank where the content can be used by influential publishers with their posts. PICT was acquired by Popsugar, a womens lifestyle media brand, in 2014 to boost their product discovery engine ShopStyle.
Pict's top competitors include Sprout Social, CreativeX and Olapic.
Pict has 6 investors. Key investors include Popsugar, AngelPad, Lowercase Capital, Forerunner Ventures, and 500 Global.
Yes. Pict was acquired by Popsugar in January 2014.