About FreshGuide
FreshGuide is a Retail company based in San Mateo (United States) founded in 2008, and was acquired by Popsugar in June 2010. Women-centric platform offering hyperlocal deals. The company was acqui-hired. Its focus areas include Coupons and Deals, Deals, O2O and Horizontal. Its competitors include RetailMeNot, Groupon and SheerID; 2 of its 3 listed competitors have raised funding.
Company details
FreshGuide offers women-centric hyper-local deals from spas, restaurants, retailer and boutiques. It also offers daily deals. It operates two business FreshGuide.com and BookFresh (BookFresh.com). BookFresh enables online booking for spas and salons. FreshGuide is operational in San Francisco, Silicon Valley, Los Angeles and Seattle as of June 2010. FreshGuide has been acquired by Sugar Inc, a diversified womens media company running PopSugar Network and PopSugar TV in June 2016 with an aim to enter local editorial and advertising market.
- Headquarters San Mateo, United States
- Stage Acquired
- SectorsRetail
- Website freshguide.com
- Social LinkedIn Facebook
- Acquired by Popsugar (Jun 2010)
Funding Insights of FreshGuide
- Total Rounds 1
- Investors Count 4
All 1 funding rounds of FreshGuide with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2010 | Seed | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in FreshGuide
FreshGuide has secured backing from 5 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Popsugar, NBCUniversal and Ron Conway.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
Hatch Ventures LLC is engaged in developing consumer products. | hatchventures.com | New York, United States | ||
TV content production, media, and entertainment services are provided. | 2004 | nbcuniversal.com | New York, United States | |
RC Ron Conway | unknown_286c48ff49a64146b | |||
A women focused lifestyle brand | 2006 | popsugar.com | San Francisco, United States |
Investor details for FreshGuide
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of FreshGuide
3 dated milestones of FreshGuide across 2 years, from founding to its latest funding, stage changes and deals.
- Founded FreshGuide is founded.
- Funding First funding round.
- Exit Acquired by Popsugar.
Competitors of FreshGuide
FreshGuide has 3 listed competitors in our database, 2 of them funded. They include RetailMeNot, Groupon and SheerID.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailmenot.com | 2009 | Austin, United States | $314.5M | 378 | Provider of app and browser extension offering digital coupons & deals | |
| groupon.com | 2007 | Chicago, United States | 969 | Online marketplace offering deals on multi-category products and services | ||
| sheerid.com | 2011 | Portland, United States | $96.13M | 139 | Customer eligibility for special offers is verified online instantly. |
Detailed competitors of FreshGuide
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Deals, Rewards & Comparison Platforms
3 companies that operate in the same segment as FreshGuide (Deals, Rewards & Comparison Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | |||
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | USD 15.96 B | 29,330 |
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Frequently Asked Questions about FreshGuide
FreshGuide was founded in 2008 and raised its 1st funding round 2 years after it was founded.
FreshGuide is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
FreshGuide offers women-centric hyper-local deals from spas, restaurants, retailer and boutiques. It also offers daily deals. It operates two business FreshGuide.com and BookFresh (BookFresh.com). BookFresh enables online booking for spas and salons. FreshGuide is operational in San Francisco, Silicon Valley, Los Angeles and Seattle as of June 2010. FreshGuide has been acquired by Sugar Inc, a diversified womens media company running PopSugar Network and PopSugar TV in June 2016 with an aim to enter local editorial and advertising market.
FreshGuide's top competitors include SheerID, RetailMeNot and Groupon.
FreshGuide has 5 investors. Key investors include Popsugar, NBCUniversal, Ron Conway, Baseline Ventures, and Hatch Ventures.
Yes. FreshGuide was acquired by Popsugar in June 2010.