BuzzCity

Singapore, Singapore Founded: 1999 • Age: 27 yrs Acquired By Mobads
Mobile advertising network

About BuzzCity

BuzzCity is a Media & Entertainment company based in Singapore (Singapore) founded in 1999, and was acquired by Mobads in August 2016. Mobile advertising network. BuzzCity has raised $20 million across 2 funding rounds from investors including Naspers, 3i Group and Mobads. Its Indian entity Mobilewebadz Digital Media Private Limited reported revenue of β‚Ή60.9 Lakh. BuzzCity offers products and services including Advertising Network, Campaign Management, and Publisher Monetization. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile.

Company details

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. Offers monetization service to publishers by offering SDKs that allow them to integrate network ads into their mobile games and apps. Has expanded to Malaysia, India, China, South-Africa, Thailand and Indonesia. In Jul15, it launched its Urban Clusters feature, which would allow advertisers to better identify, and target key groups in cities across its emerging markets through its geo-targeted ads. Before this the company had launched Audience Clusters with the ability to target users via wider set of demographics such as gender, age, location and occupation.

Key Metrics
  • Indian entity revenue
    ₹60.9 Lakh

    FY 2017 · -69% YoY

  • Indian entity net loss
    -₹40.2 Lakh

    FY 2017 · -66% margin

  • Indian entity EBITDA
    -₹37.4 Lakh

    FY 2017 · -61% margin

  • Total Equity Funding
    $20M (USD)

    in 2 rounds

  • Latest Funding Round
    $10M (USD), Series A

    Aug 2008

  • Investors
    Naspers

    & 2 more

  • Acquired by
    Mobads

    (Aug 2016)

Products & Services of BuzzCity

BuzzCity offers a comprehensive portfolio of products and services, including Advertising Network, Campaign Management, and Publisher Monetization.

Advertising Network
Ad Platform

Platform for serving mobile ads to reach global audiences.

Campaign Management
Ad Services

Tools for creating and monitoring ad campaigns on mobile sites.

Publisher Monetization
Revenue Services

System for publishers to earn from ad clicks on apps and sites.

Funding Insights of BuzzCity

BuzzCity has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in August 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $20M
  • Total Rounds 2
  • Last Round Series A β€” $10M
  • First Round $10M

    (Jun 2008)

  • Investors Count 2

All 2 funding rounds of BuzzCity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2008$10MSeries A––
Jun 2008$10MSeries A––
Valuation history

3 investors in total: 3 institutional.

Investors in BuzzCity

BuzzCity has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Naspers, 3i Group and Mobads.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Global investments in early and growth-stage tech firms are conducted.
1915naspers.comCape Town, South Africa
Private equity firm focused on mid-market businesses
19453i.comLondon, United Kingdom
Operates a mobile advertising network for businesses.
2004mobads.comLondon, United Kingdom
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Investor details for BuzzCity

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
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Verified entity values are shown only after access is granted.

Board of directors of Mobilewebadz Digital Media Private Limited (BuzzCity)

Mobilewebadz Digital Media Private Limited is the primary company behind BuzzCity. The board of Mobilewebadz Digital Media Private Limited currently have 3 directors; the longest-serving is Prasad Gangaram Sannake, appointed in 2014. 6 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Prasad Gangaram Sannake
DIN 06926540
Director01 Oct 201412 yrsMobilewebadz Digital Media Private Limited
Sacha Marc Jacobs
DIN 07674800
Additional Director09 Dec 20169 yrs 10 moMobilewebadz Digital Media Private Limited
Madhura Srungeri
DIN 08028980
Additional Director26 Dec 20178 yrs 9 moMobilewebadz Digital Media Private Limited

Financials of BuzzCity

Figures of Mobilewebadz Digital Media Private Limited, the primary company behind BuzzCity, for FY 2017. Revenue was ₹60.9 Lakh (-69% year on year). Net loss was -₹40.2 Lakh (-66% margin). EBITDA was -₹37.4 Lakh (-61% margin).

  • ₹60.9 LakhRevenue · FY 2017 · -69% YoY
  • -₹40.2 LakhNet loss · -66% margin
  • -₹37.4 LakhEBITDA · -61% margin
  • ₹5 LakhPaid-up capital

Balance sheet, profit and loss, cash flow and ratios of Mobilewebadz Digital Media Private Limited are on its company page.

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Detailed financial statements for BuzzCity

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

  • Statement rows
  • Financial ratios
  • Five-year trends
  • Downloads

Verified entity values are shown only after access is granted.

Timeline of BuzzCity

4 dated milestones of BuzzCity across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded BuzzCity is founded.
  2. Funding First funding round of $10.0M.
  3. Funding Latest funding round, Series A, of $10.0M.
  4. Exit Acquired by Mobads.

Web traffic of BuzzCity

Websites that share an audience with BuzzCity (buzzcity.com).

Similar websites

Websites whose visitors overlap most with BuzzCity. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
inmobi.com
100%
830K#17,071View details
apptera.com
84%
View details
mobpartner.com
73%
View details
mojiva.com
72%
View details
adfonic.com
adfonic.com
69%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 17 similar websites and full traffic analytics for BuzzCity

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 17 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Related news about Buzzcity

M&A roundup - week ending 1016
Vator β€’ 10 years ago
Premium access

Complete news archive for BuzzCity

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
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  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about BuzzCity

BuzzCity was founded in 1999 and raised its 1st funding round 9 years after it was founded.

BuzzCity is headquartered in Singapore, Singapore.

BuzzCity is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2008.

The primary company behind BuzzCity, Mobilewebadz Digital Media Private Limited, reported revenue of β‚Ή60.9 Lakh for FY 2017, down 69% year on year.

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. Offers monetization service to publishers by offering SDKs that allow them to integrate network ads into their mobile games and apps. Has expanded to Malaysia, India, China, South-Africa, Thailand and Indonesia. In Jul15, it launched its Urban Clusters feature, which would allow advertisers to better identify, and target key groups in cities across its emerging markets through its geo-targeted ads. Before this the company had launched Audience Clusters with the ability to target users via wider set of demographics such as gender, age, location and occupation.

BuzzCity offers Advertising Network, Campaign Management, and Publisher Monetization.

BuzzCity has 3 investors. Key investors include Naspers, 3i Group, and Mobads.

BuzzCity operates through Mobilewebadz Digital Media Private Limited.

Yes. BuzzCity was acquired by Mobads in August 2016.

The legal entities of BuzzCity currently have 3 directors, including Sacha Marc Jacobs, Prasad Gangaram Sannake, Madhura Srungeri.

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