Mojiva

New York, United States Founded: 2008 • Age: 18 yrs Acquired By PubMatic
Mobile advertising network and serving platform are operated.

About Mojiva

Mojiva is a Media & Entertainment company based in New York (United States) founded in 2008 by Dan Goikhman, and was acquired by PubMatic in May 2014. Mobile advertising network and serving platform are operated. Mojiva has raised $45.54 million across 5 funding rounds from investors including PubMatic, Shamrock Capital Advisors and BDMI. Its chief executive, as recorded, is Bennett Theimann. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Network and Multi-Inventory. Its legal entity is Mojiva Inc. Its competitors include Tapjoy, Vungle and Digital Turbine; 2 of its 3 listed competitors have raised funding.

Company details

Founded in 2008 and based in New York, United States, Mojiva functions as a mobile media and advertising network. The company encompasses the Mojiva ad network and Mocean Mobile ad serving platform, which connect mobile ad buyers with content sellers. Leadership includes advertising veterans from firms such as Google and DoubleClick. Operations were integrated into Pubmatic following acquisition in 2014.

  • Headquarters New York, United States
  • Founders Dan Goikhman
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Website mojiva.com
  • Social LinkedIn X Facebook
  • Acquired by PubMatic (May 2014)
  • Legal Name Mojiva Inc
Key Metrics
  • Total Equity Funding
    $45.54M (USD)

    in 5 rounds

  • Latest Funding Round
    $3.5M (USD), Series C

    Aug 2013

  • Investors
    PubMatic

    & 4 more

  • Acquired by
    PubMatic

    (May 2014)

Funding Insights of Mojiva

Mojiva has successfully raised a total of $45.54M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $3.5 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $45.54M
  • Total Rounds 5
  • Last Round Series C β€” $3.5M
  • First Round $3M

    (Jun 2008)

  • Investors Count 4

All 5 funding rounds of Mojiva with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2013$3.5MSeries C––
–
Nov 2012$7MSeries C––
–
Jul 2011$25MSeries C–Shamrock Capital Advisors
Apr 2010$7.04MSeries B–Pelion Venture Partners
Jun 2008$3MSeries A–BDMI
–
Valuation history

5 investors in total: 5 institutional.

Investors in Mojiva

Mojiva has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include PubMatic, Shamrock Capital Advisors and BDMI.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity and debt funds focused on media, entertainment, content, sports, marketing, and education sectors
1978shamrockcap.comLos Angeles, United States
Venture capital investments are provided by BDMI to technology companies.
bdmifund.comNew York, United States
US focused early-stage VC firm
pelionvp.comSalt Lake City, United States
Educational support services are provided globally by Bertelsmann.
bertelsmann.comGutersloh, Germany
SSP software is offered to publishers for ad inventory sales.
2006pubmatic.comRedwood City, United States
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Investor details for Mojiva

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Mojiva

2 people are tracked at Mojiva (2 in leadership).

NameRoleGroup
Dan Goikhman
Co-FounderLeadership
Bennett Theimann
CEOLeadership
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Complete people profiles for Mojiva

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  • Team structure
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Timeline of Mojiva

4 dated milestones of Mojiva across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Mojiva is founded.
  2. Funding First funding round of $3.0M.
  3. Funding Latest funding round, Series C, of $3.5M.
  4. Exit Acquired by PubMatic.

Competitors of Mojiva

Mojiva has 3 listed competitors in our database, 2 of them funded. They include Tapjoy, Vungle and Digital Turbine.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
tapjoy.com2007San Francisco, United States$60.05M137
Mobile advertising & monetization
vungle.com2011San Francisco, United States$25.62M39
Mobile apps are promoted and monetized via in-app video trailers.
digitalturbine.com1998Austin, United States777
Mobile advertising network platform
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Detailed competitors of Mojiva

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Web traffic of Mojiva

Websites that share an audience with Mojiva (mojiva.com).

Similar websites

Websites whose visitors overlap most with Mojiva. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
tapit.com
100%
View details
chitika.com
84%
16.6K#1,449,588View details
adfonic.com
adfonic.com
81%
–
inmobi.com
63%
830K#17,071View details
buzzcity.com
57%
View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 17 similar websites and full traffic analytics for Mojiva

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 17 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Mobile Advertising

3 companies that operate in the same segment as Mojiva (Mobile Advertising) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.3 B1,580
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M
Mobile apps are promoted and monetized via in-app video trailers.
2011San Francisco, California, United StatesUSD 25.62 M
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Frequently Asked Questions about Mojiva

Mojiva was founded in 2008.

Mojiva is headquartered in New York, United States. It is registered at New York, New York, United States.

Bennett Theimann is the CEO of Mojiva, as recorded in our data.

Mojiva is a funded company, having raised a total of $45.54M across 5 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jun 2008.

Founded in 2008 and based in New York, United States, Mojiva functions as a mobile media and advertising network. The company encompasses the Mojiva ad network and Mocean Mobile ad serving platform, which connect mobile ad buyers with content sellers. Leadership includes advertising veterans from firms such as Google and DoubleClick. Operations were integrated into Pubmatic following acquisition in 2014.

Mojiva's top competitors include Tapjoy, Vungle and Digital Turbine.

Mojiva has 5 investors. Key investors include PubMatic, Shamrock Capital Advisors, BDMI, Pelion Venture Partners, and Bertelsmann.

Mojiva operates through Mojiva Inc.

Yes. Mojiva was acquired by PubMatic in May 2014.

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