About By Nature
By Nature is a Consumer company based in Mumbai (India) founded in 2017 by Anand Agarwal and Himanshu Agrawal, and was acquired by SuperCluster Pi in July 2022. Breakfast cereals and vinegar are branded and distributed in India. Its chief executive, as recorded, is Anand Agarwal. Its Indian entity Diy Food Labs Private Limited reported revenue of βΉ3.34 Cr. By Nature offers products and services including Almond Flour, Agar Agar, Coconut Flour, and Himalayan Pink Salt. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its competitors include Vitomorn, Fit and Flex and Wise Mama; 1 of its 3 listed competitors has raised funding.
Company details
By Nature was founded in 2017 and is headquartered in Mumbai, India. Operations focus on the food and beverage sector, where breakfast cereals and vinegar products are developed and marketed. The company serves the Indian market through its domain bynature.in, with leadership provided by founders Anand Agarwal as CEO and Himanshu Agrawal as COO. Distribution occurs primarily within the country.
- Headquarters Mumbai, India
- Founders Anand Agarwal, Himanshu Agrawal
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website bynature.in
- Social LinkedIn Instagram YouTube
- Acquired by SuperCluster Pi (Jul 2022)
- Legal Name Diy Food Labs Private Limited
- Date of Incorporation 22 May, 2017
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹3.34 Cr
FY 2024 · -4% YoY
- Net Profit₹18.2 Lakh
FY 2024 · 5% margin
- EBITDA₹26.8 Lakh
FY 2024 · 8% margin
- Investors
- Acquired bySuperCluster Pi
(Jul 2022)
Associated legal entities of By Nature
By Nature is associated with 2 registered companies on The Company Check; the primary company is Diy Food Labs Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Diy Food Labs Private Limited CIN U15400MH2017PTC295165 | Active | 22 May 2017 | Mumbai, Maharashtra | ₹3.3 Cr | 2 | View details | |
| Antelope Advisors Llp CIN ABA-8774 | Strike Off | 08 Apr 2022 | Mumbai, Maharashtra | 2 | View details |
Products & Services of By Nature
By Nature offers a comprehensive portfolio of products and services, including Almond Flour, Agar Agar, Coconut Flour, and Himalayan Pink Salt.
Plant-based flour for keto-friendly baking and cooking needs.
Veg gelatin alternative for healthy desserts and food preparation.
Keto-friendly flour made from coconut for baking and recipes.
Natural salt for everyday cooking and health benefits.
Apps and channels of By Nature
its YouTube channel ByNature has 79 subscribers and 10 videos.
Videos from By Nature
The most watched videos on By Nature's YouTube channel, ByNature (79 subscribers). Click a video to play it here.
More on ByNature .
Investors in By Nature
By Nature has secured backing from 1 investor. Prominent investors backing the company include SuperCluster Pi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Hair and skin care, fitness, and wellness brand acquirers | 2021 | superclusterpi.com | Coimbatore, India |
Investor details for By Nature
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Board of directors of Diy Food Labs Private Limited (By Nature)
Diy Food Labs Private Limited is the primary company behind By Nature. The boards of the 2 registered companies of By Nature currently have 3 directors; the longest-serving is Anand Kumar Agarwal, appointed in 2022. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anand Kumar Agarwal DIN 06502416 | Designated Partner | 08 Apr 2022 | 4 yrs 6 mo | Antelope Advisors Llp, Diy Food Labs Private Limited |
| Himanshu Agrawal DIN 07817327 | Designated Partner | 08 Apr 2022 | 4 yrs 6 mo | Antelope Advisors Llp |
| Pinky Agrawal DIN 09710938 | Director | 01 Apr 2024 | 2 yrs 7 mo | Diy Food Labs Private Limited |
People of By Nature
2 people are tracked at By Nature (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
| Founder & COO | Leadership |
Complete people profiles for By Nature
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Financials of By Nature
Figures of Diy Food Labs Private Limited, the primary company behind By Nature, for FY 2024. Revenue was ₹3.34 Cr (-4% year on year). Net profit was ₹18.2 Lakh (5% margin). EBITDA was ₹26.8 Lakh (8% margin). Revenue has grown at a compounded annual rate of -2% over three years and +2% over five years.
- ₹3.34 CrRevenue · FY 2024 · -4% YoY
- ₹18.2 LakhNet profit · 5% margin
- ₹26.8 LakhEBITDA · 8% margin
- ₹90,000Paid-up capital
- -2%Revenue CAGR, 3 years
- +2%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Diy Food Labs Private Limited are on its company page.
Detailed financial statements for By Nature
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Timeline of By Nature
2 dated milestones of By Nature across 5 years, from founding to its latest funding, stage changes and deals.
- Founded By Nature is founded.
- Exit Acquired by SuperCluster Pi.
Competitors of By Nature
By Nature has 3 listed competitors in our database, 1 of them funded. They include Vitomorn, Fit and Flex and Wise Mama.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vitmorn.com | 2005 | Delhi, India | 19 | Vitomorn is a breakfast cereal brand offering nutritious and convenient options for everyday consumers. | ||
| fitandflex.in | 2019 | Ahmedabad, India | 17 | Sells wholesome granola, muesli, and protein snacks online for health-conscious consumers. | ||
| wisemama.in | 2014 | Bengaluru, India | $53,257 | Millet-based breakfast cereals are offered via an online brand. |
Detailed competitors of By Nature
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Web traffic of By Nature
The website of By Nature (bynature.in) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 11.3% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as By Nature (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about By Nature
Complete news archive for By Nature
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Frequently Asked Questions about By Nature
By Nature was founded in 2017.
By Nature is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Anand Agarwal is the CEO of By Nature, as recorded in our data. They have also founded this company.
The primary company behind By Nature, Diy Food Labs Private Limited, reported revenue of βΉ3.34 Cr for FY 2024, down 4% year on year.
By Nature was founded in 2017 and is headquartered in Mumbai, India. Operations focus on the food and beverage sector, where breakfast cereals and vinegar products are developed and marketed. The company serves the Indian market through its domain bynature.in, with leadership provided by founders Anand Agarwal as CEO and Himanshu Agrawal as COO. Distribution occurs primarily within the country.
By Nature's top competitors include Vitomorn, Wise Mama and Fit and Flex.
By Nature offers Almond Flour, Agar Agar, Coconut Flour, and Himalayan Pink Salt.
By Nature has 1 investor. Key investors include SuperCluster Pi.
By Nature is associated with 2 legal entities: Diy Food Labs Private Limited, Antelope Advisors Llp.
Yes. By Nature was acquired by SuperCluster Pi in July 2022.
The legal entities of By Nature currently have 3 directors, including Anand Kumar Agarwal, Himanshu Agrawal, Pinky Agrawal.

