About Bynder
Bynder is a company based in Amsterdam (Netherlands) founded in 2013 was acquired by Thomas H Lee Partners in December 2022.. Bynder has raised $22.3 million across 2 funding rounds from investors including Thomas H Lee Partners and Insight Partners. Bynder has completed 5 acquisitions, including Bynder, EMRAYS and GatherContent. Bynder offers products and services including Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow. Bynder operates in a competitive market with competitors including Launchmetrics, Digizuite, Frontify, Imagen and Social Asset Management, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Technology
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Phone
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Website
*********
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Social
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- Legal Name Bynder, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.3 M (USD)
in 2 rounds
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Latest Funding Round
$22.3 M (USD), Series A
Aug 10, 2016
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Investors
Thomas H Lee Partners
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Bynder
& 4 more
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Acquired by
Thomas H Lee Partners
(Dec 20, 2022)
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Products & Services of Bynder
Bynder offers a comprehensive portfolio of products and services, including Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Centralizes and manages digital assets using AI for easy access.
Delivers optimized content across digital channels for users.
Automates creation of on-brand images and videos quickly.
Provides data-driven insights into content usage and workflows.
Facilitates review and approval of digital assets efficiently.
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Funding Insights of Bynder
Bynder has successfully raised a total of $22.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $22.3 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $22.3M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2016 | Amount | Series A - Bynder | Valuation | Insight Partners |
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| Apr, 2014 | Amount | Series A - Bynder | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bynder
Bynder has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Thomas H Lee Partners and Insight Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment firm scaling software and technology companies from early to late stages.
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Founded Year | Domain | Location | |
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Private equity investments are directed toward traditional industries.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bynder
Bynder has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Bynder, EMRAYS and GatherContent. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Emotional reactions are analyzed via AI for behavioral patterns.
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2018 | ||||
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Data-driven video ads are delivered via an integrated advertising platform.
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2016 | ||||
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Social media analytics and reports are provided for visualization.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Bynder
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bynder Comparisons
Competitors of Bynder
Bynder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, Digizuite, Frontify, Imagen and Social Asset Management, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of Brand Performance Solutions
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| domain | founded_year | HQ Location |
Digital asset management solutions are offered for enterprise media handling.
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| domain | founded_year | HQ Location |
Cloud-based digital asset management solutions are provided for brands.
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| domain | founded_year | HQ Location |
Imagen is recognized for providing cloud-native media asset management solutions.
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| domain | founded_year | HQ Location |
Brand asset management solutions for news and media are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bynder
Frequently Asked Questions about Bynder
When was Bynder founded?
Bynder was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Bynder located?
Bynder is headquartered in Amsterdam, Netherlands.
Is Bynder a funded company?
Bynder is a funded company, having raised a total of $22.3M across 2 funding rounds to date.
What does Bynder do?
Bynder was founded in 2013 in Amsterdam, Netherlands, as a provider of software in the digital asset management sector. A central platform is utilized for brands to locate, organize, and produce content, with features including real-time collaborative editing, approval processes, secure file sharing, storage, and automated formatting to ensure brand consistency. Subscription-based pricing is employed, serving clients such as airlines and consumer goods companies across Europe and beyond.
Who are the top competitors of Bynder?
Bynder's top competitors include Social Asset Management, Launchmetrics and Way.
What products or services does Bynder offer?
Bynder offers Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow.
How many acquisitions has Bynder made?
Bynder has made 5 acquisitions, including Bynder, EMRAYS, and GatherContent.
Who are Bynder's investors?
Bynder has 2 investors. Key investors include Thomas H Lee Partners, and Insight Partners.
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