Bynder

Amsterdam, Netherlands Founded: 2013 • Age: 13 yrs Acquired By Thomas H Lee Partners
Content collaboration and digital asset management are facilitated for brands.
Annual revenue - Latest available
Total funding $22.3M 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Bynder

Bynder is a company based in Amsterdam (Netherlands) founded in 2013 was acquired by Thomas H Lee Partners in December 2022. Bynder has raised $22.3 million across 2 funding rounds from investors including Thomas H Lee Partners and Insight Partners. Bynder has completed 5 acquisitions, including Bynder, EMRAYS and GatherContent. Bynder offers products and services including Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow. Bynder operates in a competitive market with competitors including Launchmetrics, Digizuite, Frontify, Imagen and Social Asset Management, among others.

  • Headquarter Amsterdam, Netherlands
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Bynder, Llc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $22.3 M (USD)

    in 2 rounds

  • Latest Funding Round
    $22.3 M (USD), Series A

    Aug 10, 2016

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Bynder

    & 4 more

  • Acquired by
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Bynder

Bynder offers a comprehensive portfolio of products and services, including Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow.

Product name locked
Category locked
Primary

Centralizes and manages digital assets using AI for easy access.

Product name locked
Category locked
Locked

Delivers optimized content across digital channels for users.

Product name locked
Category locked
Locked

Automates creation of on-brand images and videos quickly.

Product name locked
Category locked
Locked

Provides data-driven insights into content usage and workflows.

Product name locked
Category locked
Locked

Facilitates review and approval of digital assets efficiently.

People of Bynder

Headcount 500-1000
Employee Profiles 256
Employee Profiles
People
Amanda Grimm
Onboarding Manager, Team Lead
People
Pedram Farzaneh
Senior Software Engineer
People
Dana Entcheva
Director Fp&a
People
Robin Thompson
Sr. Manager, Customer Success

Unlock access to complete

Funding Insights of Bynder

Bynder has successfully raised a total of $22.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $22.3 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Bynder

Bynder has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Thomas H Lee Partners and Insight Partners.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Locked Locked Locked
Private equity investments are directed toward traditional industries.
Locked Locked Locked
Premium access

Investor details for Bynder

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Bynder

Bynder has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Bynder, EMRAYS and GatherContent.

Investments
Premium access

Investment portfolio details for Bynder

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Emotional reactions are analyzed via AI for behavioral patterns.
Locked Locked 2018 Locked
Data-driven video ads are delivered via an integrated advertising platform.
Locked Locked 2016 Locked
Social media analytics and reports are provided for visualization.
Locked Locked 2012 Locked
Premium access

Complete acquisition details for Bynder

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Bynder

Premium access

Detailed financials for Bynder

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Bynder Comparisons

Bynder Primary company
Description
Content collaboration and digital asset management are facil...
Location
Amsterdam, Netherlands
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Bynder

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Bynder

Bynder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, Digizuite, Frontify, Imagen and Social Asset Management, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provider of Brand Performance Solutions
Locked Locked Locked
Digital asset management solutions are offered for enterprise media handling.
Locked Locked Locked
Cloud-based digital asset management solutions are provided for brands.
Locked Locked Locked
Imagen is recognized for providing cloud-native media asset management solutions.
Locked Locked Locked
Brand asset management solutions for news and media are provided.
Premium access

Detailed competitors of Bynder

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Bynder

Premium access

Complete news archive for Bynder

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Bynder

Bynder was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Bynder is headquartered in Amsterdam, Netherlands.

Bynder is a funded company, having raised a total of $22.3M across 2 funding rounds to date.

Bynder was founded in 2013 in Amsterdam, Netherlands, as a provider of software in the digital asset management sector. A central platform is utilized for brands to locate, organize, and produce content, with features including real-time collaborative editing, approval processes, secure file sharing, storage, and automated formatting to ensure brand consistency. Subscription-based pricing is employed, serving clients such as airlines and consumer goods companies across Europe and beyond.

Bynder's top competitors include Social Asset Management, Launchmetrics and Way.

Bynder offers Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow.

Bynder has made 5 acquisitions, including Bynder, EMRAYS, and GatherContent.

Bynder has 2 investors. Key investors include Thomas H Lee Partners, and Insight Partners.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available