About Bynder
Bynder is a Technology company based in Amsterdam (Netherlands) founded in 2013, and was acquired by Thomas H Lee Partners in December 2022. Content collaboration and digital asset management are facilitated for brands. Bynder has raised $22.3 million across 2 funding rounds from investors including Thomas H Lee Partners and Insight Partners. Bynder has completed 5 acquisitions, including Bynder, EMRAYS and GatherContent. Its website bynder.com draws about 601 thousand monthly visits. Bynder offers products and services including Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its legal entity is BYNDER, LLC.
Company details
Bynder was founded in 2013 in Amsterdam, Netherlands, as a provider of software in the digital asset management sector. A central platform is utilized for brands to locate, organize, and produce content, with features including real-time collaborative editing, approval processes, secure file sharing, storage, and automated formatting to ensure brand consistency. Subscription-based pricing is employed, serving clients such as airlines and consumer goods companies across Europe and beyond.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Website bynder.com
- Social LinkedIn X Facebook YouTube
- Acquired by Thomas H Lee Partners (Dec 2022)
- Legal Name Bynder, Llc
- Total Equity Funding$22.3M (USD)
in 2 rounds
- Latest Funding Round$22.3M (USD), Series A
Aug 2016
- InvestorsThomas H Lee Partners
& 1 more
- Investments & AcquisitionsBynder
& 4 more
- Acquired byThomas H Lee Partners
(Dec 2022)
Products & Services of Bynder
Bynder offers a comprehensive portfolio of products and services, including Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow.
Centralizes and manages digital assets using AI for easy access.
Delivers optimized content across digital channels for users.
Automates creation of on-brand images and videos quickly.
Provides data-driven insights into content usage and workflows.
Facilitates review and approval of digital assets efficiently.
Apps and channels of Bynder
Bynder publishes 2 mobile apps with over 5K+ downloads; its YouTube channel Bynder has 1.37K subscribers and 30 videos.
Videos from Bynder
The most watched videos on Bynder's YouTube channel, Bynder (1.37K subscribers). Click a video to play it here.
More on Bynder.
Funding Insights of Bynder
Bynder has successfully raised a total of $22.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $22.3 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.3M
- Total Rounds 2
- Last Round Series A — $22.3M
- Investors Count 1
All 2 funding rounds of Bynder with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $22.3M | Series A | – | Insight Partners | – |
| Apr 2014 | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in Bynder
Bynder has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Thomas H Lee Partners and Insight Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Private equity investments are directed toward traditional industries. | 1974 | thl.com | Boston, United States |
Investor details for Bynder
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People of Bynder
242 people are tracked at Bynder (35 in leadership, 207 in team).
| Name | Role | Group |
|---|---|---|
Benny Huwae | Head Of QA | Leadership |
Dana Entcheva | Director Fp&a | Leadership |
Denis di Paolo | Director Of Engineering | Leadership |
Todd Willms | Director Of Engineering | Leadership |
MacIej Fedorów | Senior Talent Acquisition Partner | Leadership |
Julie Labelle | Executive Assistant To CEO | Leadership |
Heidi Lasker | Chief Customer Officer | Leadership |
Peter-Paul Houtman | Chief Technology Officer | Leadership |
Kees van der Wind | Director Of Professional Services At Bynder | Leadership |
Bob Hickey | Chief Executive Officer | Leadership |
Jean-Marie Arnould | Group CFO | Leadership |
Mike Mansell | CTO At Bynder | Leadership |
Madeleine Rowe | Director Of Customer Success, EMEA | Leadership |
Ann-Michèle Verheyden | Chief Legal Officer | Leadership |
Richard Heitmann | CMO | Leadership |
Dominique LeBlond | Chief Product Officer | Leadership |
Manisha Mehta | Head Of Global PR And Communications | Leadership |
Ljubica Jovanova | Senior Director, Content Marketing | Leadership |
Lisa Richardson | Senior Director, Growth Marketing | Leadership |
Leonie Botman | Director, Digital Marketing | Leadership |
222 more people are available in the full profile.
Complete people profiles for Bynder
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Bynder
Bynder has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Bynder, EMRAYS and GatherContent.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Emotional reactions are analyzed via AI for behavioral patterns. | emrays.com | Amsterdam, Netherlands | 2018 | Sep 2023 | •••• | |
Content collaboration and management for website projects is facilitated. | gathercontent.com | London, United Kingdom | 2012 | Mar 2022 | •••• | |
Data-driven video ads are delivered via an integrated advertising platform. | weadapt.digital | Amsterdam, Netherlands | 2016 | Jun 2020 | •••• | |
Digital assets are managed through a web-based platform for brands. | webdam.com | San Mateo, United States | 2005 | Feb 2018 | $49.1M | |
Social media analytics and reports are provided for visualization. | social-express.com | Amsterdam, Netherlands | 2012 | Apr 2015 | •••• |
Complete acquisition details for Bynder
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bynder
9 dated milestones of Bynder across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Bynder is founded.
- Funding First funding round.
- Acquisition Acquires Bynder.
- Funding Latest funding round, Series A, of $22.3M.
- Acquisition Acquires Webdam.
- Acquisition Acquires We Adapt.
- Acquisition Acquires GatherContent.
- Exit Acquired by Thomas H Lee Partners.
- Acquisition Acquires EMRAYS.
Web traffic of Bynder
The website of Bynder (bynder.com) receives about 600.7K visits a month and ranks #77,149 among all websites worldwide, #665 in Graphics Multimedia and Web Design.
- Monthly visits600.7K
▲ 12.2% vs previous month
- Unique visitors217.2K
per month
- Global rank#77,149
among all websites
- Category rank#665
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate45%
- Pages per visit4.6
- Average visit3 min 15 sec
- DevicesDesktop 68% · Mobile 32%
Websites whose visitors overlap most with Bynder. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canva.com | 100% | 876.1M | #35 | View details | |
| frontify.com | 96% | 462.4K | #96,962 | View details | |
| twicpics.com | 93% | 16K | #1,670,026 | View details | |
| pics.io | 89% | 410K | #130,646 | View details | |
focusdesign.com | focusdesign.com | 88% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bynder
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Related news about Bynder
Complete news archive for Bynder
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Frequently Asked Questions about Bynder
Bynder was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Bynder is headquartered in Amsterdam, Netherlands.
Bynder is a funded company, having raised a total of $22.3M across 2 funding rounds to date.
Bynder was founded in 2013 in Amsterdam, Netherlands, as a provider of software in the digital asset management sector. A central platform is utilized for brands to locate, organize, and produce content, with features including real-time collaborative editing, approval processes, secure file sharing, storage, and automated formatting to ensure brand consistency. Subscription-based pricing is employed, serving clients such as airlines and consumer goods companies across Europe and beyond.
Bynder offers Digital Asset Management, CX Omnichannel, Studio, Bynder Analytics, and Asset Workflow.
Bynder has made 5 acquisitions, including Bynder, EMRAYS, and GatherContent.
Bynder has 2 investors. Key investors include Thomas H Lee Partners, and Insight Partners.
Bynder operates through Bynder, Llc.
Yes. Bynder was acquired by Thomas H Lee Partners in December 2022.
Yes. Bynder publishes Bynder and 1 more app, with over 5,000 downloads.
The website of Bynder receives about 601 thousand visits a month and ranks #77,149 among all websites worldwide.