About We Adapt
We Adapt is a Media & Entertainment company based in Amsterdam (Netherlands) founded in 2016 by Zwier Kanis, and was acquired by Bynder in June 2020. Data-driven video ads are delivered via an integrated advertising platform. Its chief executive, as recorded, is Maarten Boon. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device.
Company details
We Adapt was founded in 2016 and is based in Amsterdam, Netherlands. The company operates in the digital advertising sector, providing a platform where video campaigns are launched using first- and third-party data sources. Dynamic ads are enabled through integrations with major systems, including data management platforms, customer relationship management tools, demand-side platforms, and social networks. Advertisers are supported in creating targeted video content across various channels.
- Headquarters Amsterdam, Netherlands
- Founders Zwier Kanis
- Stage Acquired
- SectorsMedia & Entertainment
- Phone•••• ••••
- Website weadapt.digital
- Social LinkedIn X
- Acquired by Bynder (Jun 2020)
Investors in We Adapt
We Adapt has secured backing from 1 investor. Prominent investors backing the company include Bynder.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Content collaboration and digital asset management are facilitated for brands. | 2013 | bynder.com | Amsterdam, Netherlands |
Investor details for We Adapt
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- Round participation
- Investor portfolios
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People of We Adapt
2 people are tracked at We Adapt (2 in leadership).
| Name | Role | Group |
|---|---|---|
Zwier Kanis | Co-Founder & CTO | Leadership |
Maarten Boon | CEO | Leadership |
Complete people profiles for We Adapt
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of We Adapt
2 dated milestones of We Adapt across 4 years, from founding to its latest funding, stage changes and deals.
- Founded We Adapt is founded.
- Exit Acquired by Bynder.
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Frequently Asked Questions about We Adapt
We Adapt was founded in 2016.
We Adapt is headquartered in Amsterdam, Netherlands.
Maarten Boon is the CEO of We Adapt, as recorded in our data.
We Adapt was founded in 2016 and is based in Amsterdam, Netherlands. The company operates in the digital advertising sector, providing a platform where video campaigns are launched using first- and third-party data sources. Dynamic ads are enabled through integrations with major systems, including data management platforms, customer relationship management tools, demand-side platforms, and social networks. Advertisers are supported in creating targeted video content across various channels.
We Adapt has 1 investor. Key investors include Bynder.
Yes. We Adapt was acquired by Bynder in June 2020.