About BYOMA
BYOMA is a company based in Glasgow (United Kingdom) founded in 2022 was acquired by Bansk Group in September 2025. It operates as a B2C. BYOMA operates in a competitive market with competitors including Beauty Pie, This Works, Dr.PAWPAW, Elemis and The INKEY List, among others.
- Headquarter Glasgow, United Kingdom
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website byoma.com
- Social Facebook Instagram
- Acquired by Bansk Group (Sep 2025)
- Legal Name We Are Luxe Limited
- Date of Incorporation 08 Nov, 2011
- Jurisdiction GLASGOW, SCOTLAND
- Investors
- Acquired byBansk Group
(Sep 2025)
Investors in BYOMA
BYOMA has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Bansk Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer-focused private investment firm targeting distinctive brands. | 2019 | banskgroup.com | New York, United States |
Investor details for BYOMA
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Timeline of BYOMA
2 dated milestones of BYOMA across 3 years, from founding to its latest funding, stage changes and deals.
- Founded BYOMA is founded.
- Exit Acquired by Bansk Group.
Competitors of BYOMA
BYOMA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Beauty Pie, This Works, Dr.PAWPAW, Elemis and The INKEY List, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| beautypie.com | 2016 | London, United Kingdom | $100M | 212 | Multi-category beauty products are offered via an internet-first brand. | |
| thisworks.com | 2003 | London, United Kingdom | – | 45 | Skincare and sleep wellness products are developed for circadian support. | |
| drpawpaw.com | 2013 | Bromley, United Kingdom | $2.75M | 20 | Organic skincare products are offered via an internet-first brand. | |
| elemis.com | 1990 | London, United Kingdom | – | 518 | Multi-natural skincare products and spa treatments are offered by Elemis. | |
| theinkeylist.com | 2018 | Nottingham, United Kingdom | – | 12 | Beauty care products are provided by an internet-first brand. | |
| trioostomycare.com | 2006 | Great Missenden, United Kingdom | – | 15 | Brand of skin care medicinal products | |
| gallinee.com | 2015 | London, United Kingdom | – | 6 | Probiotic and prebiotic skincare products are developed and marketed online. | |
| mallowsbeauty.co.uk | 2020 | Cardiff, United Kingdom | – | – | Internet first brand offering multi-category beauty products | |
| ireneforteskincare.com | 2018 | London, United Kingdom | – | 4 | Multi-category skincare products are offered via an online-first platform. |
Detailed competitors of BYOMA
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- Full competitor set
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Web traffic of BYOMA
The website of BYOMA (byoma.com) receives about 232.7K visits a month and ranks #112,134 among all websites worldwide, #5,733 in Beauty and Cosmetics.
- Monthly visits232.7K
▼ 29.8% vs previous month
- Unique visitors147.6K
per month
- Global rank#112,134
among all websites
- Category rank#5,733
Lifestyle · Beauty and Cosmetics
- Bounce rate37%
- Pages per visit4.7
- Average visit1 min 24 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with BYOMA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hellobubble.com | 92% | 283.1K | #144,484 | View details | |
| theoutset.com | 91% | 60K | #528,986 | View details | |
| tower28beauty.com | 79% | 473.5K | #71,464 | View details | |
| neemlinaturals.com | 77% | – | – | View details | |
| shanidarden.com | 74% | 52.4K | #594,418 | View details |
Latest news on Byoma
Complete news archive for BYOMA
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Similar companies to BYOMA
10 companies that operate in the same segment as BYOMA (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about BYOMA
BYOMA was founded in 2022.
BYOMA is headquartered in Glasgow, United Kingdom. It is registered at Glasgow, Scotland, United Kingdom.
BYOMA, based in Glasgow, focuses on producing consumer products, beauty and personal care, offering skincare products, and direct-to-consumer. Runs a direct-to-consumer brand specializing in high-quality skincare products. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
BYOMA's top competitors include Beauty Pie, Elemis and The INKEY List.
BYOMA has 1 investor. Key investors include Bansk Group.
BYOMA operates through We Are Luxe Limited.
Yes. BYOMA was acquired by Bansk Group in September 2025.
The website of BYOMA receives about 233 thousand visits a month and ranks #112,134 among all websites worldwide.