About Cadbury
Cadbury is a Consumer company based in Bournville (United Kingdom) founded in 1824, and was acquired by Kraft Heinz Company in November 2009. It operates as a confectionery products are manufactured and distributed globally by Cadbury. The company has 250 employees. Cadbury has completed 2 acquisitions, including Dr Pepper/7Up and SLUSH PUPPiE. Its chief executive is Dirk Van de Put. Its website cadbury.co.uk draws about 637 thousand monthly visits. Cadbury offers products and services including Cadbury Dairy Milk, Cadbury Roses, Cadbury Fingers, and Cadbury Drinking Hot Chocolate. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is MONDELEZ EUROPE SERVICES GMBH. Its competitors include Tony's Chocolonely, Cloetta, KINDER, GODIVA and Manam Chocolate and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Cadbury was established in 1824 in Bournville, United Kingdom, as a key player in the confectionery sector. Chocolate bars, gums, and other sweets are produced through manufacturing facilities, with distribution handled via retail and wholesale channels. Operations extend internationally, supported by Mondelez International ownership. Leadership is provided by CEO Dirk Van de Put, overseeing product development and market expansion in over 50 countries.
- Headquarters Bournville, United Kingdom
- Employees 250
- SectorsConsumer
- Website category Food and Drink
- Email••••••••
- Phone•••• ••••
- Website cadbury.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Kraft Heinz Company (Nov 2009)
- Legal Name Mondelez Europe Services Gmbh
- Date of Incorporation 20 Nov, 2008
- Jurisdiction 8152 GLATTPARK, SWITZERLAND
- InvestorsKraft Heinz Company
& 2 more
- Employee Count250
- Investments & AcquisitionsDr Pepper/7Up
& 1 more
- Acquired by
Products & Services of Cadbury
Cadbury offers a comprehensive portfolio of products and services, including Cadbury Dairy Milk, Cadbury Roses, Cadbury Fingers, and Cadbury Drinking Hot Chocolate.
Milk chocolate bar with various flavors for everyday consumption
Assorted chocolates in a box for gifting and sharing
Chocolate-covered biscuits for snacking purposes
Powder for making hot chocolate drinks
Funding Insights of Cadbury
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Cadbury with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2006 | – | Private Equity Round | – | Trian Partners | – |
3 investors in total: 3 institutional.
Investors in Cadbury
Cadbury has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Kraft Heinz Company, Trian Partners and Asahi Breweries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management and private equity are focused on multiple sectors. | – | trianpartners.com | New York, United States | |
Processed foods and beverages are manufactured globally. | 2013 | kraftheinzcompany.com | Pittsburgh, United States | |
Offers age-gated access to beer information with location and cookie settings. | 1949 | asahibeer.com | Tokyo, Japan |
Investor details for Cadbury
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People of Cadbury
2 people are tracked at Cadbury (2 in leadership); the tracked headcount is 250.
| Name | Role | Group |
|---|---|---|
Dirk Van de Put | CEO | Leadership |
Victor Amey | CEO | Leadership |
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Investments & Acquisitions by Cadbury
Cadbury has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Dr Pepper/7Up and SLUSH PUPPiE.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Carbonated soft drinks are branded and distributed by Dr Pepper/7Up. | dpsu.com | Plano, United States | 1996 | Apr 2006 | •••• | |
Fruit snacks in multiple flavors are produced and distributed. | slushpuppie.com | Ontario, United States | 1970 | Dec 2000 | $16.6M |
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Timeline of Cadbury
6 dated milestones of Cadbury across 185 years, from founding to its latest funding, stage changes and deals.
- Founded Cadbury is founded.
- Acquisition Acquires SLUSH PUPPiE.
- Acquisition Acquires Dr Pepper/7Up.
- Funding First funding round.
- Exit Acquired by Asahi Breweries.
- Exit Acquired by Kraft Heinz Company.
Competitors of Cadbury
Cadbury has 8 listed competitors in our database, 3 of them funded. They include Tony's Chocolonely, Cloetta, KINDER, GODIVA and Manam Chocolate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tonyschocolonely.com | 2005 | Amsterdam, Netherlands | $21.85M | – | Brand of chocolates | |
| cloetta.com | 1862 | Stockholm, Sweden | – | 227 | Confectionery products are manufactured across multiple facilities by Cloetta. | |
| kinder.com | 1968 | Luxembourg | $627,651 | – | Chocolates are manufactured and distributed by the Kinder brand. | |
| godiva.com | 1926 | New York, United States | – | 807 | Chocolate brand | |
| manamchocolate.com | 2021 | Hyderabad, India | – | 1,005 | Produces Indian craft chocolate through farming, making, and online sales. | |
| nichecocoa.com | 2011 | Tema, Ghana | $22.61M | – | Chocolate bars in various flavors are manufactured and marketed. | |
| lindt-spruengli.com | 1845 | Kilchberg, Switzerland | – | 13,949 | Premium chocolate, confectionery, and ice cream are manufactured globally. | |
| aalstchocolate.com | 2003 | Singapore | – | – | Chocolate brand |
Detailed competitors of Cadbury
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Web traffic of Cadbury
The website of Cadbury (cadbury.co.uk) receives about 636.8K visits a month and ranks #27,449 among all websites worldwide, #784 in Food and Drink.
- Monthly visits636.8K
▼ 66.3% vs previous month
- Unique visitors914.9K
per month
- Global rank#27,449
among all websites
- Category rank#784
Food and Drink · Food and Drink
- Bounce rate56%
- Pages per visit3.8
- Average visit1 min 35 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Cadbury. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cadburygiftsdirect.co.uk | cadburygiftsdirect.co.uk | 100% | – | #111,548 | – |
| mars.com | 94% | 931.7K | – | View details | |
tate-lyle.co.uk | tate-lyle.co.uk | 93% | – | – | – |
| cadburyworld.co.uk | 92% | 96K | #286,976 | View details | |
| ghirardelli.com | 75% | 433.5K | #68,030 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cadbury
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Cadbury (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.36 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Related news about Cadbury
Complete news archive for Cadbury
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Frequently Asked Questions about Cadbury
Cadbury was founded in 1824 and raised its 1st funding round 182 years after it was founded.
Cadbury is headquartered in Bournville, United Kingdom. It is registered at Bournville, England, United Kingdom.
Dirk Van de Put is the current CEO of Cadbury.
Cadbury has 250 employees.
Cadbury was established in 1824 in Bournville, United Kingdom, as a key player in the confectionery sector. Chocolate bars, gums, and other sweets are produced through manufacturing facilities, with distribution handled via retail and wholesale channels. Operations extend internationally, supported by Mondelez International ownership. Leadership is provided by CEO Dirk Van de Put, overseeing product development and market expansion in over 50 countries.
Cadbury's top competitors include KINDER, Tony's Chocolonely and Lindt and Sprungli.
Cadbury offers Cadbury Dairy Milk, Cadbury Roses, Cadbury Fingers, and Cadbury Drinking Hot Chocolate.
Cadbury has made 2 acquisitions, including Dr Pepper/7Up, and SLUSH PUPPiE.
Cadbury has 3 investors. Key investors include Kraft Heinz Company, Trian Partners, and Asahi Breweries.
Cadbury operates through Mondelez Europe Services Gmbh.
Yes. Cadbury was acquired by Kraft Heinz Company in November 2009.
The website of Cadbury receives about 637 thousand visits a month and ranks #27,449 among all websites worldwide.