About CallRail
CallRail is a Technology company based in Atlanta (United States) founded in 2011. Marketing campaigns are optimized via call tracking and analytics. CallRail has raised $132.92 million across 4 funding rounds from investors including Square 1 Bank, Sageview Capital and Leaders Fund. CallRail has completed 1 acquisition, including PhoneWagon. CallRail was last valued at $160 million in September 2017. Its website callrail.com draws about 692 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Conversational Analytics. Its competitors include Invoca, Tethr and CallFire; 3 of its 3 listed competitors have raised funding.
Company details
CallRail was founded in 2011 and is based in Atlanta, United States. Software for call tracking and analytics is developed to support data-driven marketing efforts. Ad campaigns are refined by tracking call conversions and lowering customer acquisition costs. Integrations with Google AdWords and social media platforms are included to facilitate operations in the marketing technology sector.
- Headquarters Atlanta, United States
- Stage Minicorn
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Phone•••• ••••
- Website callrail.com
- Social LinkedIn X Facebook
- Total Equity Funding$132.92M (USD)
in 4 rounds
- Latest Funding Round$56M (USD), Series C
Nov 2020
- InvestorsSquare 1 Bank
& 4 more
- Investments & Acquisitions
Apps and channels of CallRail
CallRail publishes 1 mobile app with over 1K+ downloads.
Funding Insights of CallRail
CallRail has successfully raised a total of $132.92M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $56 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $132.92M
- Total Rounds 4
- Last Round Series C — $56M
- First Round $1.92M
(Jan 2015)
- Investors Count 5
All 4 funding rounds of CallRail with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $56M | Series C | – | Sageview Capital, Leaders Fund | – |
| Oct 2018 | $15M | Debt – Conventional | – | – | |
| Sep 2017 | $75M | Series C | $160M | – | |
| Jan 2015 | $1.92M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2017 | $160M | •••••••• |
Last known valuation $160M (Sep 2017). 5 investors in total: 5 institutional.
Investors in CallRail
CallRail has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Square 1 Bank, Sageview Capital and Leaders Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are pursued in Europe and the US. | sageviewcapital.com | Palo Alto, United States | ||
Investments in tech startups are made by Leaders Fund. | leaders.vc | Toronto, Canada | ||
Venture capital firm investing in tech sectors | blhventures.com | Atlanta, United States | ||
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
| canalpartners.com |
Investor details for CallRail
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CallRail
28 people are tracked at CallRail (20 in leadership, 1 in board & advisors, 7 in team).
| Name | Role | Group |
|---|---|---|
Chris Bilbro | Head Of Direct Sales | Leadership |
Marius Smyth | Chief Revenue Officer (cro) | Leadership |
Kimberly Lipscomb | VP, Revenue Operations | Leadership |
Bryan Elder | Vp, Business Ops & Corp Dev | Leadership |
Amanda Coffelt | Director EPD Operations | Leadership |
Elliott Wood | CTO | Leadership |
Jim Morgan | CFO | Leadership |
Justin Kronz | Senior Director Of Software Engineering | Leadership |
Kristin Marsicano | VP, Engineering | Leadership |
Kara Kelly | VP, User Experience | Leadership |
Sean McCrohan | VP, Technology | Leadership |
Emily Popson | Vice President, Growth Marketing | Leadership |
Marc Ginsberg | CEO | Leadership |
Laura Beussman | VP, Market Strategy & Pricing | Leadership |
Ryan Johnson | Chief Product Officer | Leadership |
Desirae Slaugh | Director Of Revenue Operations | Leadership |
Megan McKean | Vice President Of Customer Experience | Leadership |
Beth Laing | Senior Director Of Engineering | Leadership |
Mike Stocker | Vp, Partnerships | Leadership |
Mia Vasser | Director Of Culture And Engagement | Leadership |
8 more people are available in the full profile.
Complete people profiles for CallRail
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by CallRail
CallRail has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PhoneWagon.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Call tracking software is offered to businesses and agencies. | phonewagon.com | New York, United States | 2017 | May 2021 | •••• |
Complete acquisition details for CallRail
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of CallRail
5 dated milestones of CallRail across 10 years, from founding to its latest funding, stage changes and deals.
- Founded CallRail is founded.
- Funding First funding round of $1.9M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $56.0M.
- Acquisition Acquires PhoneWagon.
Competitors of CallRail
CallRail has 3 listed competitors in our database, 3 of them funded. They include Invoca, Tethr and CallFire.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| invoca.com | 2008 | Santa Barbara, United States | $201.53M | 355 | Platform that connects marketing and sales teams to track and optimise the buying journey | |
| tethr.com | 2012 | Austin, United States | $92.78M | 50 | Conversation intelligence platform provided for customer experience analysis. | |
| callfire.com | 2004 | Santa Monica, United States | $30M | 141 | CallFire is recognized as a leader in communication solutions. |
Detailed competitors of CallRail
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CallRail
The website of CallRail (callrail.com) receives about 692.2K visits a month and ranks #57,706 among all websites worldwide, #1,470 in Online Marketing.
- Monthly visits692.2K
▲ 17.2% vs previous month
- Unique visitors96K
per month
- Global rank#57,706
among all websites
- Category rank#1,470
Business and Consumer Services · Online Marketing
- Bounce rate27%
- Pages per visit10.0
- Average visit6 min 32 sec
- DevicesDesktop 83% · Mobile 17%
Websites whose visitors overlap most with CallRail. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| calltrackingmetrics.com | 100% | 222K | #91,385 | View details | |
| semrush.com | 85% | 11.5M | #4,220 | View details | |
| avidtrak.com | 80% | #4,443,037 | View details | ||
| hubspot.com | 78% | 38.1M | #812 | View details | |
| whatconverts.com | 75% | #263,859 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for CallRail
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as CallRail (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Callrail
Complete news archive for CallRail
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about CallRail
CallRail was founded in 2011 and raised its 1st funding round 4 years after it was founded.
CallRail is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
CallRail is a funded company, having raised a total of $132.92M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1.92M, raised on Jan 2015.
CallRail was founded in 2011 and is based in Atlanta, United States. Software for call tracking and analytics is developed to support data-driven marketing efforts. Ad campaigns are refined by tracking call conversions and lowering customer acquisition costs. Integrations with Google AdWords and social media platforms are included to facilitate operations in the marketing technology sector.
CallRail has made 1 acquisition, including PhoneWagon.
CallRail has 5 investors. Key investors include Square 1 Bank, Sageview Capital, Leaders Fund, Canal Partners, and BLH Venture Partners.
The valuation of CallRail is $160M as of Sep 2017.
Yes. CallRail publishes Lead Center, with over 1,000 downloads.
The website of CallRail receives about 692 thousand visits a month and ranks #57,706 among all websites worldwide.