About Invoca
Invoca is a Technology company based in Santa Barbara (United States) founded in 2008 by Colin Kelley, Robert Duva, and Jason Spievak. Platform that connects marketing and sales teams to track and optimise the buying journey. Invoca has raised $201.53 million across 10 funding rounds from investors including Morgan Stanley, Accel and Square 1 Bank. The company has 396 employees. Invoca has completed 2 acquisitions, including DialogTech and Symbl AI. Invoca was last valued at $1.1 billion in December 2025. Its chief executive, as recorded, is Gregg Johnson. Its website invoca.com draws about 118 thousand monthly visits. Invoca offers products and services including Call Tracking, Artificial Intelligence, and Interaction Management. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Conversational Analytics. Its competitors include Observe.AI, Chorus.ai and CallRail; 3 of its 3 listed competitors have raised funding.
Company details
Invoca was founded in 2008 in Santa Barbara, United States, and operates in the marketing technology sector. A platform is provided to link marketing and sales teams, enabling the tracking and optimization of customer buying journeys. Call tracking software is offered for measuring performance across channels, while AI is utilized to analyze speech and text from customer interactions. Operations focus on enhancing strategies for sales and marketing through data insights.
- Total Equity Funding$201.53M (USD)
in 10 rounds
- Latest Funding Round$83M (USD), Series F
Jun 2022
- InvestorsMorgan Stanley
& 22 more
- Employee Count396
- Investments & AcquisitionsDialogTech
& 1 more
Products & Services of Invoca
Invoca offers a comprehensive portfolio of products and services, including Call Tracking, Artificial Intelligence, and Interaction Management.
Software for monitoring and attributing calls from marketing campaigns
AI for enhancing interaction management and agent performance
System for routing and analyzing customer interactions efficiently
Apps and channels of Invoca
its YouTube channel Invoca has 440 subscribers and 30 videos.
Videos from Invoca
The most watched videos on Invoca's YouTube channel, Invoca (440 subscribers). Click a video to play it here.
More on Invoca.
Funding Insights of Invoca
Invoca has successfully raised a total of $201.53M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $83 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $201.53M
- Total Rounds 10
- Last Round Series F — $83M
- First Round $3.5M
(Jun 2009)
- Investors Count 23
All 10 funding rounds of Invoca with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $83M | Series F | $1.1B | Silver Lake Waterman | |
| Oct 2019 | $56M | Series E | – | Upfront Ventures, H.I.G. Growth Partners | |
| Mar 2016 | $30M | Series D | – | Morgan Stanley | |
| Mar 2015 | Debt – Conventional | – | – | ||
| Mar 2014 | $21.75M | Series C | – | Accel | |
| Nov 2012 | $3.25M | Unspecified | – | – | – |
| Nov 2012 | $3.25M | Series B | – | – | |
| Apr 2012 | $27,500 | Series B | – | – | – |
| Nov 2010 | $4M | Series B | – | – | |
| Jun 2009 | $3.5M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2022 | $1.1B | •••••••• |
Last known valuation $1.1B (Dec 2025). 23 investors in total: 23 institutional.
Investors in Invoca
Invoca has secured backing from 23 investors, including institutional and venture fund investors. Prominent investors backing the company include Morgan Stanley, Accel and Square 1 Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward technology companies. | kingfisherinvestment.com | San Francisco, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Investments in private tech ecosystem are made by Industry Ventures. | industryventures.com | San Francisco, United States | ||
| silverlakewaterman.tcc.mode | ||||
Private equity investments are made in the United States. | higgrowth.com | Miami, United States | ||
Early-stage venture capital is provided to US technology firms. | rinconvp.com | Santa Barbara, United States | ||
Investment management firm specializing in Asia, India, and impact investing services. | 2005 | greaterpacificcapital.com | London, United Kingdom | |
| slw.vc | ||||
US focused early-stage VC firm | persistencepartners.com | Santa Barbara, United States |
Investor details for Invoca
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Invoca
122 people are tracked at Invoca (46 in leadership, 76 in team); the tracked headcount is 396.
| Name | Role | Group |
|---|---|---|
Colin Kelley | Co-Founder | Leadership |
Robert Duva | Co-Founder | Leadership |
Gregg Johnson | CEO | Leadership |
Jason Spievak | Founder | Leadership |
Matt Diederichs | Vice President, Strategic Operations | Leadership |
Rick Castro | Regional Sales Director | Leadership |
Jessica Gross | Overlay Sales Director | Leadership |
Michael DiFilippo | CFO | Leadership |
Devin Hood | Director, Account Management | Leadership |
Megan Jones | Enterprise Regional Sales Director | Leadership |
Blair Symes | Senior Director Of Product Marketing | Leadership |
Scott Sprowls | Director, Technology Partnerships & Alliances | Leadership |
Danielle Thoeni | Vice President, Revenue Operations, Strategy And Enablement | Leadership |
Glenn Fleischman | VP, Enterprise Sales | Leadership |
Greg Dimenna | Director, Technical Account Management | Leadership |
Drew Smith | Director, Account Management | Leadership |
Ryan Bales | Senior Director Of Data Platform | Leadership |
Hannah Engelbrecht | Senior Director, Revenue Enablement | Leadership |
Nick Burwell | Sr Director Of Architecture | Leadership |
Clayton D. Gudeman | Senior Technical Partner Manager | Leadership |
102 more people are available in the full profile.
Complete people profiles for Invoca
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Invoca
Invoca has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DialogTech and Symbl AI.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Real-time speech-to-text transcription is provided via an API platform. | symbl.ai | Seattle, United States | 2018 | May 2025 | •••• | |
Call analytics and workflow automation platform | dialogtech.com | Chicago, United States | 0 | May 2021 | $100M |
Complete acquisition details for Invoca
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Invoca
6 dated milestones of Invoca across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Invoca is founded.
- Funding First funding round of $3.5M.
- Acquisition Acquires DialogTech.
- Funding Latest funding round, Series F, of $83.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Symbl AI.
Competitors of Invoca
Invoca has 3 listed competitors in our database, 3 of them funded. They include Observe.AI, Chorus.ai and CallRail.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| observe.ai | 2017 | Redwood, United States | $213.35M | 202 | AI-powered conversation intelligence and automation are provided for contact centers. | |
| chorus.ai | 2015 | San Francisco, United States | $100.3M | 90 | Conversational intelligence platform for sales | |
| callrail.com | 2011 | Atlanta, United States | $132.92M | 193 | Marketing campaigns are optimized via call tracking and analytics. |
Detailed competitors of Invoca
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Invoca
The website of Invoca (invoca.com) receives about 118.4K visits a month and ranks #391,483 among all websites worldwide, #11,662 in Business Services.
- Monthly visits118.4K
▲ 15.2% vs previous month
- Unique visitors48.3K
per month
- Global rank#391,483
among all websites
- Category rank#11,662
Business and Consumer Services · Business Services
- Bounce rate44%
- Pages per visit1.8
- Average visit39 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Invoca. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reachlocal.com | 100% | 7.5K | #2,072,360 | View details | |
| roicallcentersolutions.com | 98% | #1,328,548 | View details | ||
| callminer.com | 98% | 33.9K | #894,162 | View details | |
autodealertodaymagazine.com | autodealertodaymagazine.com | 98% | #2,966,847 | – | |
| umbrex.com | 98% | 680.7K | #182,744 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Invoca
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Customer Experience & Support Software
3 companies that operate in the same segment as Invoca (Customer Experience & Support Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 | |
Cloud-based omnichannel customer experience and contact center solutions are delivered. | 1990 | Daly City, California, United States | USD 3.01 B | 651 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Invoca
Complete news archive for Invoca
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Invoca
Invoca was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Invoca is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
Gregg Johnson is the CEO of Invoca, as recorded in our data.
Invoca is a funded company, having raised a total of $201.53M across 10 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Jun 2009.
Invoca has 396 employees.
Invoca was founded in 2008 in Santa Barbara, United States, and operates in the marketing technology sector. A platform is provided to link marketing and sales teams, enabling the tracking and optimization of customer buying journeys. Call tracking software is offered for measuring performance across channels, while AI is utilized to analyze speech and text from customer interactions. Operations focus on enhancing strategies for sales and marketing through data insights.
Invoca's top competitors include Chorus.ai, Observe.AI and CallRail.
Invoca offers Call Tracking, Artificial Intelligence, and Interaction Management.
Invoca has made 2 acquisitions, including DialogTech, and Symbl AI.
Invoca has 23 investors. Key investors include Morgan Stanley, Accel, Square 1 Bank, Northgate Capital, and Greater Pacific Capital.
The valuation of Invoca is $1.1B as of Dec 2025.
The website of Invoca receives about 118 thousand visits a month and ranks #391,483 among all websites worldwide.