Carwow

London, United Kingdom Founded: 2010 • Age: 16 yrs
Online marketplace to buy new cars
Annual revenue - Latest available
Total funding $178.4M 11 rounds
Employees - Tracked headcount
Investors 12 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Carwow

Carwow is a company based in London (United Kingdom) founded in 2010 by Alexandra Margolis. Carwow has raised $178.4 million across 11 funding rounds from investors including Volvo Cars, Mercedes-Benz and Bessemer Venture Partners. Carwow has completed 3 acquisitions, including Autovia, GRIDSERVE and Wizzle. Carwow offers products and services including Car Buying Platform, Leasing Service, Car Selling Service, and Car Reviews. Carwow operates in a competitive market with competitors including Cazoo, Copart, CarGurus, Auto Trader and AUTO1.com, among others.

  • Headquarter London, United Kingdom
  • Founders Alexandra Margolis
  • Stage Minicorn
  • Sectors
    Transportation, Automotive & Logistics
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Carwow Ltd
  • Date of Incorporation 12 Dec, 2009
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Transportation, Automotive & Logistics → Automotive Retail, Aftermarket & Services Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Retail, Aftermarket & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $178.4 M (USD)

    in 11 rounds

  • Latest Funding Round
    $53.25 M (USD), Series E

    Jul 14, 2024

  • Investors
    Volvo Cars

    & 11 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Autovia

    & 2 more

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Carwow

Carwow offers a comprehensive portfolio of products and services, including Car Buying Platform, Leasing Service, Car Selling Service, and Car Reviews.

Product name locked
Category locked
Primary

Online tool for comparing and purchasing new and used cars

Product name locked
Category locked
Locked

Platform for arranging car leases and deals

Product name locked
Category locked
Locked

Service for listing and selling vehicles online

Product name locked
Category locked
Locked

Resource for reading and comparing car reviews

People of Carwow

Headcount 200-500
Employee Profiles 135
Board Members and Advisors 3
Employee Profiles
People
Michael Bakare
Customer Success Team Lead
People
Ziyi Song
Growth Marketing Executive
People
Robert Cripps
Account Management Team Lead
People
Michael Summers
Senior Data Scientist

Unlock access to complete

Board Members and Advisors
people
Andrew Robb
Advisor
people
Giles Andrews
Chairman
people
James Hind
Founder & Executive Director

Unlock access to complete

Funding Insights of Carwow

Carwow has successfully raised a total of $178.4M across 11 strategic funding rounds. The most recent funding activity was a Series E round of $53.25 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Carwow

Carwow has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Volvo Cars, Mercedes-Benz and Bessemer Venture Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Locked Locked Locked
Accel is recognized as a leading venture capital firm.
Locked Locked Locked
Multistage venture capital investments are focused on technology sectors.
Locked Locked Locked
Premium access

Investor details for Carwow

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Carwow

Carwow has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Autovia, GRIDSERVE and Wizzle.

Investments
Premium access

Investment portfolio details for Carwow

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Automotive content is provided by Autovia for driving enthusiasts.
Locked Locked 2021 Locked
Developer of solar energy projects
Locked Locked 2016 Locked
Cars are sold to dealerships via an online C2B platform.
Locked Locked 2013 Locked
Premium access

Complete acquisition details for Carwow

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Carwow

Premium access

Detailed financials for Carwow

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Carwow Comparisons

Carwow Primary company
Description
Online marketplace to buy new cars
Location
London, United Kingdom
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Carwow

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Carwow

Carwow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cazoo, Copart, CarGurus, Auto Trader and AUTO1.com, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Online dealer of second-hand cars
Locked Locked Locked
Used and salvaged vehicles are offered via an online marketplace.
Locked Locked Locked
Automotive vehicle listings are managed via an app-based platform.
Locked Locked Locked
Used cars are listed and searched via an online platform.
Locked Locked Locked
AUTO1.com is recognized as Europe’s largest wholesale platform for used cars.
Premium access

Detailed competitors of Carwow

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Carwow

ITV launches Auto Match
Advanced-Television1 year ago
Carwow Group appoints chief finance officer
Motortrader1 year ago
Premium access

Complete news archive for Carwow

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Carwow

Carwow was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Carwow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Carwow is a funded company, having raised a total of $178.4M across 11 funding rounds to date.

Carwow was founded in 2010 in London, United Kingdom, as an online marketplace within the automotive sector. Buyers are enabled to search vehicles by make, model, and features, after which personalized offers are received from registered dealers. Comparisons are facilitated based on pricing, dealer locations, review ratings, and current stock availability, streamlining direct purchases.

Carwow's top competitors include Cazoo, CarGurus and Copart.

Carwow offers Car Buying Platform, Leasing Service, Car Selling Service, and Car Reviews.

Carwow has made 3 acquisitions, including Autovia, GRIDSERVE, and Wizzle.

Carwow has 12 investors. Key investors include Volvo Cars, Mercedes-Benz, Bessemer Venture Partners, Accel, and ITV plc.

The valuation of Carwow is $216M as of Aug 2019.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available