About Marshmallow
Marshmallow is a Transportation, Automotive & Logistics company based in London (United Kingdom) founded in 2017 by David Goate, Alexander Kent-Braham, and Oliver Kent-Braham. Auto insurance is delivered via app to individual drivers. It operates on a Subscription Services and Commission-Based model in Transportation, Automotive & Logistics and Financial Services sectors. Marshmallow has raised $161.3 million across 7 funding rounds from investors including Monzo, Investec and BlackRock. The company has 625 employees. Marshmallow was last valued at $2 billion in June 2026. Its chief executive, as recorded, is Alexander Kent-Braham. Its website marshmallow.com draws about 252 thousand monthly visits. Marshmallow offers products and services including Car Insurance and Van Insurance. Its focus areas include Insurance and Auto Insurance. Its legal entity is Marshmallow Financial Services Limited. Its competitors include Zego, Cuvva and By Miles; 3 of its 3 listed competitors have raised funding.
Company details
Insurance services are offered by Marshmallow, focusing on car and van coverage for individuals new to the UK. The company operates within the financial services sector, specializing in auto insurance. Solutions are tailored to recognize driving experience from any country, ensuring fairer pricing. Flexible payment options and comprehensive cover plans are provided to meet diverse customer needs. Support is extended through 247 claims assistance and live chat services.
- Headquarters London, United Kingdom
- Employees 625
- Founders David Goate, Alexander Kent-Braham, Oliver Kent-Braham
- Stage Unicorn
- SectorsTransportation, Automotive & LogisticsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website marshmallow.com
- Social LinkedIn X Facebook Instagram
- Legal Name Marshmallow Financial Services Limited
- Annual Revenue$369.88 M (USD)as on Dec 31, 2024
- Net Profit$25.92 M (USD)as on Dec 31, 2024
- EBITDA$14.24 M (USD)as on Dec 31, 2024
- Total Equity Funding$161.3M (USD)
in 7 rounds
- Latest Funding Round$45M (USD), Series C
Apr 2025
- InvestorsMonzo
& 30 more
- Employee Count625
Products & Services of Marshmallow
Marshmallow offers a comprehensive portfolio of products and services, including Car Insurance and Van Insurance.
Car insurance is provided for UK newcomers.
Van insurance is offered for UK residents.
Apps and channels of Marshmallow
Marshmallow publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Marshmallow
Marshmallow has successfully raised a total of $161.3M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $45 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $161.3M
- Total Rounds 7
- Last Round Series C — $45M
- First Round $1.3M
(Nov 2017)
- Investors Count 31
All 7 funding rounds of Marshmallow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $1.25B | •••••••• |
| Nov 2020 | $310M | •••••••• |
Last known valuation $2B (Jun 2026). 31 investors in total: 17 institutional and 14 angel.
Investors in Marshmallow
Marshmallow has secured backing from 31 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monzo, Investec and BlackRock.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global fintech and financial services investment platform is operated. | 2016 | portageinvest.com | Montreal, Canada | |
Debt financing is provided to European tech companies. | clpgrowth.com | London, United Kingdom | ||
Tech focused Early stage VC Firm investing in Europe and the UK | passioncapital.com | London, United Kingdom | ||
Seed and Series A investments are managed by Outrun Ventures. | outrunventures.com | London, United Kingdom | ||
Provider of investment management services | 2004 | triplepoint.co.uk | London, United Kingdom | |
Technology startups are accelerated by Tech Nation in the UK. | 2011 | technation.io | London, United Kingdom | |
Venture capital funding and social impact support for diverse entrepreneurs in finance and investments. | impactxcapital.com | |||
A global investment company focused on balancing challenges into opportunities. | sferiq.com | |||
Venture capital fund investing in early-stage tech startups | pledgeventures.vc | London, United Kingdom | ||
Venture capital investments are provided by Phoenix Court. | phoenixcourt.vc | London, United Kingdom |
Investor details for Marshmallow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Marshmallow
64 people are tracked at Marshmallow (25 in leadership, 39 in team); the tracked headcount is 625.
| Name | Role | Group |
|---|---|---|
David Goate | Co-Founder | Leadership |
Alexander Kent-Braham | Co-Founder & Co-CEO | Leadership |
Oliver Kent-Braham | Co-Founder & Co-CEO | Leadership |
David Goaté | Co-Founder & CTO | Leadership |
Charlotte Brierley | People Partner | Leadership |
Christopher Steele | Director Of Pricing & Underwriting | Leadership |
Amy Gilman | People Partner | Leadership |
Jimmy Vassilas | CFO | Leadership |
Wyn Khor | Director Of Finance (controllership) | Leadership |
Josh Willis | Head Of Collections | Leadership |
Liam Cassidy | Head Of Corporate Development | Leadership |
Caroline Gillard | Chief People Officer | Leadership |
Christopher Sampson | VP, Operations | Leadership |
Rohit Aryal | Head Of Commercial And Fp&a | Leadership |
Shyam Kapadia | Chief Of Staff | Leadership |
Paul Elliott | Director Of Data Science & AI | Leadership |
Sally Rozzo | People Partner - Director | Leadership |
Xenofon Papadopoulos | Chief Technology Officer | Leadership |
Chloe Collins | Head Of Marketing | Leadership |
Paula Griffiths | VP - Insurance & Partnerships | Leadership |
44 more people are available in the full profile.
Complete people profiles for Marshmallow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Marshmallow
5 dated milestones of Marshmallow across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Marshmallow is founded.
- Funding First funding round of $1.3M.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series C, of $45.0M.
Competitors of Marshmallow
Marshmallow has 3 listed competitors in our database, 3 of them funded. They include Zego, Cuvva and By Miles.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zego.com | 2016 | London, United Kingdom | $309.7M | Motor insurance is provided for personal and work driving. | ||
| cuvva.com | 2014 | London, United Kingdom | $27.19M | 198 | Online usage-based car insurance solutions | |
| bymiles.co.uk | 2016 | London, United Kingdom | $26.96M | 33 | Pay-per-mile auto insurance is offered through a mobile app. |
Detailed competitors of Marshmallow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Marshmallow
The website of Marshmallow (marshmallow.com) receives about 252.4K visits a month and ranks #177,455 among all websites worldwide, #1,023 in Insurance.
- Monthly visits252.4K
▲ 38.6% vs previous month
- Unique visitors78K
per month
- Global rank#177,455
among all websites
- Category rank#1,023
Finance · Insurance
- Bounce rate45%
- Pages per visit4.7
- Average visit1 min 53 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Marshmallow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gocompare.com | 100% | 3.4M | #14,026 | View details | |
| comparethemarket.com | 96% | #3,408 | View details | ||
| admiral.com | 95% | 4.9M | #8,844 | View details | |
confused.com | confused.com | 88% | #9,728 | – | |
| insure247.co.uk | 82% | 680.7K | #641,157 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Marshmallow
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Related news about Marshmallow
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Frequently Asked Questions about Marshmallow
Marshmallow was founded in 2017.
Marshmallow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Alexander Kent-Braham is the CEO of Marshmallow, as recorded in our data. They have also founded this company.
Marshmallow is a funded company, having raised a total of $161.3M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.3M, raised on Nov 2017.
Marshmallow has 625 employees.
Annual revenue of Marshmallow is $369.88M as on Dec 31, 2024.
Insurance services are offered by Marshmallow, focusing on car and van coverage for individuals new to the UK. The company operates within the financial services sector, specializing in auto insurance. Solutions are tailored to recognize driving experience from any country, ensuring fairer pricing. Flexible payment options and comprehensive cover plans are provided to meet diverse customer needs. Support is extended through 247 claims assistance and live chat services.
Marshmallow offers Car Insurance and Van Insurance.
Marshmallow has 31 investors. Key investors include Monzo, Investec, BlackRock, Tribe Capital, and SCOR.
The valuation of Marshmallow is $2B as of Jun 2026.
Marshmallow operates through Marshmallow Financial Services Limited.