About Marshmallow
Marshmallow is a company based in London (United Kingdom) founded in 2017 by David Goate, Alexander Kent-Braham, and Oliver Kent-Braham. It operates as a Subscription Services, and Commission-Based. Marshmallow has raised $206.3 million across 5 funding rounds from investors including Monzo, Investec and BlackRock. Marshmallow offers products and services including Car Insurance and Van Insurance. Marshmallow operates in a competitive market with competitors including Zego, Cuvva, Octo Telematics, By Miles and Bikmo, among others.
- Headquarter London, United Kingdom
- Founders David Goate, Alexander Kent-Braham, Oliver Kent-Braham
- Stage Unicorn
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Sectors
Transportation, Automotive & LogisticsFinancial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Marshmallow Financial Services Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$206.3 M (USD)
in 5 rounds
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Latest Funding Round
$90 M (USD), Series C
Apr 15, 2025
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Investors
Monzo
& 15 more
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Employee Count
Employee Count
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Products & Services of Marshmallow
Marshmallow offers a comprehensive portfolio of products and services, including Car Insurance and Van Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Car insurance is provided for UK newcomers.
Van insurance is offered for UK residents.
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Software Development Team
13 people
Finance and Accounting
8 people
Leadership Team
6 people
Human Resources and Administration
6 people
Head Team
4 people
Senior Team
4 people
Operations Team
3 people
Data Analysis and Operations Team
3 people
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Funding Insights of Marshmallow
Marshmallow has successfully raised a total of $206.3M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $90 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $90.0M
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First Round
First Round
(21 Nov 2017)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series C - Marshmallow | Valuation | Portage | |
| Apr, 2025 | Amount | Debt – Conventional - Marshmallow | Valuation |
investors |
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| Sep, 2021 | Amount | Series B - Marshmallow | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Marshmallow
Marshmallow has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monzo, Investec and BlackRock. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A global fintech and financial services investment platform is operated.
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Founded Year | Domain | Location | |
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Debt financing is provided to European tech companies.
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Founded Year | Domain | Location | |
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Tech focused Early stage VC Firm investing in Europe and the UK
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Marshmallow
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Marshmallow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Marshmallow Comparisons
Competitors of Marshmallow
Marshmallow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zego, Cuvva, Octo Telematics, By Miles and Bikmo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Motor insurance is provided for personal and work driving.
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| domain | founded_year | HQ Location |
Online usage-based car insurance solutions
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| domain | founded_year | HQ Location |
Provider of telematics and data analytics solutions for the insurance and connected mobility sectors
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| domain | founded_year | HQ Location |
Pay-per-mile auto insurance is offered through a mobile app.
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| domain | founded_year | HQ Location |
Provider of cycle insurance for damage, theft, or loss
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Marshmallow
Frequently Asked Questions about Marshmallow
When was Marshmallow founded?
Marshmallow was founded in 2017.
Where is Marshmallow located?
Marshmallow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Marshmallow?
Alexander Kent-Braham is the current CEO of Marshmallow. They have also founded this company.
Is Marshmallow a funded company?
Marshmallow is a funded company, having raised a total of $206.3M across 5 funding rounds to date. The company's 1st funding round was a Series B of $85M, raised on Nov 21, 2017.
What does Marshmallow do?
Insurance services are offered by Marshmallow, focusing on car and van coverage for individuals new to the UK. The company operates within the financial services sector, specializing in auto insurance. Solutions are tailored to recognize driving experience from any country, ensuring fairer pricing. Flexible payment options and comprehensive cover plans are provided to meet diverse customer needs. Support is extended through 247 claims assistance and live chat services.
Who are the top competitors of Marshmallow?
Marshmallow's top competitors include Cuvva, Octo Telematics and Zego.
What products or services does Marshmallow offer?
Marshmallow offers Car Insurance and Van Insurance.
Who are Marshmallow's investors?
What is Marshmallow's valuation?
The valuation of Marshmallow is $1.25B as of Sep 2021.
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