Marshmallow

London, United Kingdom Founded: 2017 • Age: 9 yrs
Auto insurance is delivered via app to individual drivers.
Annual revenue - Latest available
Total funding $206.3M 7 rounds
Employees - Tracked headcount
Investors 17 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About Marshmallow

Marshmallow is a company based in London (United Kingdom) founded in 2017 by David Goate, Alexander Kent-Braham, and Oliver Kent-Braham. It operates as a Subscription Services and Commission-Based. Marshmallow has raised $206.3 million across 7 funding rounds from investors including Monzo, Investec and BlackRock. Marshmallow offers products and services including Car Insurance and Van Insurance. Marshmallow operates in a competitive market with competitors including Zego, Cuvva, Octo Telematics, By Miles and Bikmo, among others.

  • Headquarter London, United Kingdom
  • Founders David Goate, Alexander Kent-Braham, Oliver Kent-Braham
  • Stage Unicorn
  • Sectors
    Transportation, Automotive & Logistics
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Marshmallow Financial Services Limited
Operational Areas
Transportation, Automotive & Logistics → Automotive Retail, Aftermarket & Services Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Retail, Aftermarket & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $206.3 M (USD)

    in 7 rounds

  • Latest Funding Round
    Not available
  • Investors
    Monzo

    & 16 more

  • Employee Count
    Not available
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Products & Services of Marshmallow

Marshmallow offers a comprehensive portfolio of products and services, including Car Insurance and Van Insurance.

Product name locked
Category locked
Primary

Car insurance is provided for UK newcomers.

Product name locked
Category locked
Locked

Van insurance is offered for UK residents.

People of Marshmallow

Headcount 50-200
Employee Profiles 75
Employee Profiles
People
David Goaté
Co-Founder & CTO
People
Alexander Kent-Braham
Co-ceo
People
Robin Ward
Senior Finance Manager
People
Charlotte Brierley
People Partner

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Funding Insights of Marshmallow

Marshmallow has successfully raised a total of $206.3M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Marshmallow

Marshmallow has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monzo, Investec and BlackRock.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
A global fintech and financial services investment platform is operated.
Locked Locked Locked
Debt financing is provided to European tech companies.
Locked Locked Locked
Tech focused Early stage VC Firm investing in Europe and the UK
Locked Locked Locked
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Investor details for Marshmallow

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Marshmallow

Investments
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Investment portfolio details for Marshmallow

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Marshmallow

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Detailed financials for Marshmallow

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Marshmallow Comparisons

Marshmallow Primary company
Description
Auto insurance is delivered via app to individual drivers.
Location
London, United Kingdom
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Marshmallow

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Marshmallow

Marshmallow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zego, Cuvva, Octo Telematics, By Miles and Bikmo, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Motor insurance is provided for personal and work driving.
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Online usage-based car insurance solutions
Locked Locked Locked
Provider of telematics and data analytics solutions for the insurance and connected mobility sectors
Locked Locked Locked
Pay-per-mile auto insurance is offered through a mobile app.
Locked Locked Locked
Provider of cycle insurance for damage, theft, or loss
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Detailed competitors of Marshmallow

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Marshmallow

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Complete news archive for Marshmallow

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Marshmallow

Marshmallow was founded in 2017.

Marshmallow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Alexander Kent-Braham is the current CEO of Marshmallow. They have also founded this company.

Marshmallow is a funded company, having raised a total of $206.3M across 7 funding rounds to date.

Insurance services are offered by Marshmallow, focusing on car and van coverage for individuals new to the UK. The company operates within the financial services sector, specializing in auto insurance. Solutions are tailored to recognize driving experience from any country, ensuring fairer pricing. Flexible payment options and comprehensive cover plans are provided to meet diverse customer needs. Support is extended through 247 claims assistance and live chat services.

Marshmallow's top competitors include Cuvva, Octo Telematics and Zego.

Marshmallow offers Car Insurance and Van Insurance.

Marshmallow has 17 investors. Key investors include Monzo, Investec, BlackRock, SCOR, and Portage.

The valuation of Marshmallow is $1.25B as of Sep 2021.

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