About By Miles
By Miles is a Transportation, Automotive & Logistics company based in London (United Kingdom) founded in 2016, and was acquired by Direct Line Insurance Group in April 2023. Pay-per-mile auto insurance is offered through a mobile app. It operates in the Transportation, Automotive & Logistics and Financial Services sectors. By Miles has raised $26.96 million across 4 funding rounds from investors including Octopus Ventures, Insurtech Gateway and InMotion Ventures. By Miles was last valued at $79.1 million in May 2020. Its chief executive, as recorded, is Maddy Howlett. Its website bymiles.co.uk draws about 16 thousand monthly visits. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C. Its legal entity is BY MILES LTD. Its competitors include Zego, Marshmallow and Cuvva; 3 of its 3 listed competitors have raised funding.
Company details
By Miles was founded in 2016 in London, United Kingdom. An app-based platform is operated in the auto insurance sector, where coverage is provided based on miles driven by users. Insurance claim assistance is included as a service. Availability is ensured on iOS and Android devices, with pricing structured around a monthly subscription plus charges per mile. Operations focus on the UK market.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website bymiles.co.uk
- Social LinkedIn X Facebook
- Acquired by Direct Line Insurance Group (Apr 2023)
- Legal Name By Miles Ltd
- Date of Incorporation 19 Mar, 2015
- Jurisdiction BROMLEY, ENGLAND
- Total Equity Funding$26.96M (USD)
in 4 rounds
- Latest Funding Round$18.6M (USD), Series B
May 2020
- InvestorsOctopus Ventures
& 6 more
- Acquired byDirect Line Insurance Group
(Apr 2023)
Apps and channels of By Miles
By Miles publishes 1 mobile app with over 50K+ downloads.
Funding Insights of By Miles
By Miles has successfully raised a total of $26.96M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $18.6 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.96M
- Total Rounds 4
- Last Round Series B — $18.6M
- First Round $449,869
(Jun 2017)
- Investors Count 6
All 4 funding rounds of By Miles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $18.6M | Series B | $79.1M | CommerzVentures | |
| Feb 2019 | $6.6M | Series A | – | Octopus Ventures | |
| Jul 2018 | $1.31M | Seed | – | JamJar Investments | |
| Jun 2017 | $449,869 | Seed | – | InMotion Ventures, Hambro Perks | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2020 | $79.1M | •••••••• |
Last known valuation $79.1M (May 2020). 7 investors in total: 7 institutional.
Investors in By Miles
By Miles has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Octopus Ventures, Insurtech Gateway and InMotion Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Insurtech Gateway is focused on incubating and funding insurtech startups. | 2016 | insurtechgateway.com | St. Albans, United Kingdom | |
Venture capital and startup studio firm focused on transportation tech companies | inmotionventures.com | London, United Kingdom | ||
Early-stage tech startups are funded by this venture capital firm. | jamjarinvestments.com | London, United Kingdom | ||
Venture capital funding is provided to FinTech startups by CommerzVentures. | commerzventures.com | Frankfurt Am Main, Germany | ||
Venture capital, debt, private equity, and secondary market funds focused on technology, healthcare, and multiple sectors | hambroperks.com | London, United Kingdom | ||
Direct Line Group is engaged in providing insurance and related services in the UK. | directlinegroup.com | Bromley, United Kingdom |
Investor details for By Miles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of By Miles
34 people are tracked at By Miles (10 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Maddy Howlett | CEO | Leadership |
Louisa Hayman | Head of People | Leadership |
Steve Uprichard | Director Of Technology | Leadership |
Faith Galiwango | Head of Customer Experience | Leadership |
Becky Downing | COO | Leadership |
Aled P. | Head Of Insurance | Leadership |
Dan Watts | Interim Head Of People | Leadership |
Kirsty Wilmot | Director Of Product | Leadership |
Marie Bradley | Director Of Compliance/smf16 | Leadership |
Rebekah Bostan | Head Of Operations And Claims | Leadership |
Daniel Shetabi | Customer Operations Manager | Team |
Andreea S. | Customer Services Manager | Team |
Jay Love | Strategic Relationship Lead | Team |
Stephen Makin | Member Experience Manager | Team |
Mitchel Kelf | Customer Experience Specialist | Team |
Ellie T. | Software Engineer | Team |
Jay Yang | Graphic Designer | Team |
Christopher Gray | Senior Cloud Platform Engineer | Team |
Jon Linnell | Lead Engineer | Team |
K.K. POON | Senior Software Engineer | Team |
14 more people are available in the full profile.
Complete people profiles for By Miles
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of By Miles
5 dated milestones of By Miles across 7 years, from founding to its latest funding, stage changes and deals.
- Founded By Miles is founded.
- Funding First funding round of $450K.
- Funding Latest funding round, Series B, of $18.6M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Direct Line Insurance Group.
Competitors of By Miles
By Miles has 3 listed competitors in our database, 3 of them funded. They include Zego, Marshmallow and Cuvva.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zego.com | 2016 | London, United Kingdom | $309.7M | Motor insurance is provided for personal and work driving. | ||
| marshmallow.com | 2017 | London, United Kingdom | $161.3M | 310 | Auto insurance is delivered via app to individual drivers. | |
| cuvva.com | 2014 | London, United Kingdom | $27.19M | 198 | Online usage-based car insurance solutions |
Detailed competitors of By Miles
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of By Miles
The website of By Miles (bymiles.co.uk) receives about 16.1K visits a month and ranks #1,293,245 among all websites worldwide, #4,998 in Insurance.
- Monthly visits16.1K
▼ 3% vs previous month
- Unique visitors8.6K
per month
- Global rank#1,293,245
among all websites
- Category rank#4,998
Finance · Insurance
- Bounce rate41%
- Pages per visit3.1
- Average visit2 min 57 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with By Miles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tiger.co.uk | tiger.co.uk | 100% | #752,692 | – | |
| ticker.co.uk | 91% | 29.2K | #888,567 | View details | |
insurancerevolution.co.uk | insurancerevolution.co.uk | 91% | #955,556 | – | |
| insure247.co.uk | 82% | 680.7K | #641,157 | View details | |
| nfumutual.co.uk | 80% | 115.1K | #302,546 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for By Miles
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as By Miles (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about By Miles
Complete news archive for By Miles
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Frequently Asked Questions about By Miles
By Miles was founded in 2016 and raised its 1st funding round 1 year after it was founded.
By Miles is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Maddy Howlett is the CEO of By Miles, as recorded in our data.
By Miles is a funded company, having raised a total of $26.96M across 4 funding rounds to date. The company's 1st funding round was a Seed of $449.87K, raised on Jun 2017.
By Miles was founded in 2016 in London, United Kingdom. An app-based platform is operated in the auto insurance sector, where coverage is provided based on miles driven by users. Insurance claim assistance is included as a service. Availability is ensured on iOS and Android devices, with pricing structured around a monthly subscription plus charges per mile. Operations focus on the UK market.
By Miles's top competitors include Marshmallow, Cuvva and Zego.
By Miles has 7 investors. Key investors include Octopus Ventures, Insurtech Gateway, InMotion Ventures, JamJar Investments, and Hambro Perks.
The valuation of By Miles is $79.1M as of May 2020.
By Miles operates through By Miles Ltd.
Yes. By Miles was acquired by Direct Line Insurance Group in April 2023.
Yes. By Miles publishes By Miles, with over 50,000 downloads.