About NFU Mutual
NFU Mutual is a Financial Services company founded in 1910. It offers insurance services for motor, home, equine, business, and farming needs. It operates on a B2C and B2B model. NFU Mutual has completed 1 acquisition, including Batteryrp. Its website nfumutual.co.uk draws about 115 thousand monthly visits. NFU Mutual offers products and services including Motor Insurance, Home Insurance, Business Insurance, and Farming Insurance. Its focus areas include Insurance, Business Insurance, Commercial Protection and Motor Insurance. Its legal entity is The National Farmers Union Mutual Insurance Society Limited. Similar companies include Aviva, RAC, Lloyd’s, Blue KC and Royal London and 3 more; 4 of its 8 listed similar companies have raised funding.
Company details
NFU Mutual is a UK-based insurance provider specializing in motor, home, equine, business, and farming insurance. They offer tailored policies for individuals and companies, including coverage for vehicles, properties, and agricultural operations. With a network of over 280 local agency offices, they emphasize personalized service and responsible practices. The company serves consumers and businesses, focusing on risk management and protection.
- SectorsFinancial Services
- Website category Finance · Insurance
- Website nfumutual.co.uk
- Social LinkedIn X Facebook
- Legal Name The National Farmers Union Mutual Insurance Society Limited
- Investments & Acquisitions
Products & Services of NFU Mutual
NFU Mutual offers a comprehensive portfolio of products and services, including Motor Insurance, Home Insurance, Business Insurance, and Farming Insurance.
Provides coverage for cars and commercial vehicles against accidents.
Offers protection for homes and contents from damage and theft.
Delivers liability and asset protection for small and medium businesses.
Covers farm assets and operations against risks and losses.
People of NFU Mutual
239 people are tracked at NFU Mutual (24 in leadership, 6 in board & advisors, 209 in team).
| Name | Role | Group |
|---|---|---|
Zoe Knight Acii | Head Of Commercial | Leadership |
Kirsten Britland | Head Of Pricing Analytics | Leadership |
Chris Pettit | Head Of Strategy | Leadership |
Oliver Newport | Senior Partner At Newport & Clifton | Leadership |
Christina Roberts | Head Of Change Delivery | Leadership |
Andy Manson | Managing Director, NFU Mutual Risk Management Services Ltd | Leadership |
Richard Needham | Head Of Financial Services Propositions | Leadership |
Stewart Perry | Head Of Financial & Regulatory Reporting | Leadership |
Zac Warriner | Client Director | Leadership |
Rhys Bowen | Senior Finance Business Partner | Leadership |
Graham Harvey | Head Of Financial Services | Leadership |
Jess Lavens Fcca | Senior Finance Business Partner | Leadership |
Gideon Ingham | Head Of Pricing And Products | Leadership |
Charlotte Thomas | Head Of Change (financial Services) At NFU Mutual | Leadership |
Nick Turner | Group Chief Executive | Leadership |
Jos Watkins | Commercial Account Director | Leadership |
Waseem Ahmed | Group Head Of Internal Audit | Leadership |
William Bache | Finance Business Partner | Leadership |
Nigel Bryan | Head Of Financial Control | Leadership |
Richard Morley | Financial Director | Leadership |
219 more people are available in the full profile.
Complete people profiles for NFU Mutual
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Investments & Acquisitions by NFU Mutual
NFU Mutual has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Batteryrp.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
- | batteryrp.co.uk | United Kingdom | 0 | Feb 2018 | •••• |
Complete acquisition details for NFU Mutual
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Timeline of NFU Mutual
2 dated milestones of NFU Mutual across 108 years, from founding to its latest funding, stage changes and deals.
- Founded NFU Mutual is founded.
- Acquisition Acquires Batteryrp.
Similar companies to NFU Mutual
NFU Mutual has 8 listed similar companies in our database, 4 of them funded. They include Aviva, RAC, Lloyd’s, Blue KC and Royal London, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aviva.com | 1696 | London, United Kingdom | – | 27,873 | Insurance and asset management services are offered in multiple regions. | |
| rac.co.uk | 1897 | Walsall, United Kingdom | $20.37M | 410 | Vehicle parts and accessories are sold via an online platform. | |
| lloyds.com | 1688 | London, United Kingdom | $500M | – | Insurance carrier services are provided globally by Lloyd’s. | |
| bluekc.com | 1938 | Kansas, United States | – | 1,596 | Provides health insurance plans for individuals, families, employers, and Medicare recipients. | |
| royallondon.com | 1861 | London, United Kingdom | – | – | Mutual life insurance, pensions, and investment services are provided. | |
| athora.com | 2014 | Pembroke, United Kingdom | $3.95B | 1 | Insurance services are provided by Athora in the United Kingdom. | |
| prudential.co.uk | 1848 | London, United Kingdom | – | 17,143 | Financial services for pensions and investments are provided by Prudential. | |
| hamiltongroup.com | 2013 | Bermuda | $250M | – | P&C insurance and reinsurance services are provided by Hamilton Group. |
Detailed similar companies of NFU Mutual
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Web traffic of NFU Mutual
The website of NFU Mutual (nfumutual.co.uk) receives about 115.1K visits a month and ranks #302,546 among all websites worldwide, #1,606 in Insurance.
- Monthly visits115.1K
▲ 8% vs previous month
- Unique visitors51.1K
per month
- Global rank#302,546
among all websites
- Category rank#1,606
Finance · Insurance
- Bounce rate35%
- Pages per visit3.4
- Average visit1 min 45 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with NFU Mutual. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kbis.co.uk | 92% | 8.8K | #2,851,172 | View details | |
| mygoodtrust.com | 90% | 81.1K | – | View details | |
| highworthinsurance.co.uk | 88% | 9.9K | #3,031,771 | View details | |
| carrotinsurance.com | 86% | 55.2K | #563,619 | View details | |
| aplan.co.uk | 83% | 4.7K | #7,769,597 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for NFU Mutual
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- 26 similar websites
- Audience overlap
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Top companies in Insurance Providers
10 companies that operate in the same segment as NFU Mutual (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, Ile de France, France | USD 863.12 M | – | 1,606 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | – | 549 | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 640 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,908 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | USD 502.59 M | 31,422 |
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Related news about Nfu Mutual
Complete news archive for NFU Mutual
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Frequently Asked Questions about NFU Mutual
NFU Mutual was founded in 1910.
NFU Mutual is a UK-based insurance provider specializing in motor, home, equine, business, and farming insurance. They offer tailored policies for individuals and companies, including coverage for vehicles, properties, and agricultural operations. With a network of over 280 local agency offices, they emphasize personalized service and responsible practices. The company serves consumers and businesses, focusing on risk management and protection.
NFU Mutual offers Motor Insurance, Home Insurance, Business Insurance, and Farming Insurance.
NFU Mutual has made 1 acquisition, including Batteryrp.
NFU Mutual operates through The National Farmers Union Mutual Insurance Society Limited.
The website of NFU Mutual receives about 115 thousand visits a month and ranks #302,546 among all websites worldwide.