About GoodTrust
GoodTrust is a Professional & Legal Services company based in Palo Alto (United States) founded in 2020 by Markus Thorstvedt and Rikard Steiber. It operates as a cloud based platform offering will management solution. GoodTrust has raised $8.15 million across 3 funding rounds from investors including Khosla Ventures, Azure Capital Partners and Moxxie Ventures. Its chief executive is Rikard Steiber. Its website mygoodtrust.com draws about 81 thousand monthly visits. GoodTrust offers products and services including Will, Trust, Digital Vault, and Directives Suite. Its focus areas include Enterprise Applications, Legal Tech, Legacy Planning and Will Planning. Its legal entity is GoodTrust, Inc. Its competitors include Farewill, FreeWill, Safewill, Willful and Alix and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Cloud based platform offering digital storage vault. Provides solutions such as website creation, social media integrations, key document storage management, will creation management, funeral certificates creation, medical directories management, etc.
- Headquarters Palo Alto, United States
- Founders Markus Thorstvedt, Rikard Steiber
- SectorsProfessional & Legal Services
- Email••••••••
- Website mygoodtrust.com
- Social LinkedIn X Facebook
- Legal Name Goodtrust, Inc
- Total Equity Funding$8.15M (USD)
in 3 rounds
- Latest Funding Round$854.96K (USD), Seed
Apr 2022
- InvestorsKhosla Ventures
& 17 more
Products & Services of GoodTrust
GoodTrust offers a comprehensive portfolio of products and services, including Will, Trust, Digital Vault, and Directives Suite.
Enables creation of last will and testament for asset protection.
Facilitates revocable living trust to avoid probate court.
Securely organizes digital assets and documents for legacy.
Includes power of attorney and health care directives for planning.
Funding Insights of GoodTrust
GoodTrust has successfully raised a total of $8.15M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $854.96 thousand completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.15M
- Total Rounds 3
- Last Round Seed — $854,955
- First Round $2.3M
(Jan 2021)
- Investors Count 18
All 3 funding rounds of GoodTrust with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $854,955 | Seed | – | – | – |
| Dec 2021 | $5M | Seed | – | Moxxie Ventures, Khosla Ventures | |
| Jan 2021 | $2.3M | Seed | – | Bling Capital, Synetro Group |
18 investors in total: 10 institutional and 8 angel.
Investors in GoodTrust
GoodTrust has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Khosla Ventures, Azure Capital Partners and Moxxie Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in tech startups are provided by Moxxie Ventures. | – | moxxie.vc | San Francisco, United States | |
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Financial and social capital is invested in visionary ventures. | – | concreterosecapital.com | San Francisco, United States | |
Seed funding and product council are provided for early-stage companies. | – | blingcap.com | San Francisco, United States | |
Early-stage US tech companies are invested in by Synetro Group. | – | synetro.com | Chicago, United States | |
Early-stage investments are targeted by Azure Capital Partners. | 2000 | azurecap.com | San Francisco, United States | |
Venture capital investing and portfolio management services for accredited investors. | – | av.vc | - | |
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | – | gaingels.com | - | |
Lane VC is focused on investing in mobility technology innovators. | – | lanevc.com | Manhattan, United States | |
Delivers comprehensive e-commerce support services to enhance business operations. | 2020 | primerholdings.com | - |
Investor details for GoodTrust
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GoodTrust
17 people are tracked at GoodTrust (4 in leadership, 2 in board & advisors, 11 in team).
| Name | Role | Group |
|---|---|---|
Markus Thorstvedt | Co-Founder & CTO | Leadership |
Rikard Steiber | Co-Founder & CEO | Leadership |
Robyn Sechler | VP, Marketing | Leadership |
Jenn Haley | Senior Advisor To The CEO | Leadership |
Jennifer Haley | Senior Advisor | Board & advisors |
Michael Almeraris | Senior Advisor | Board & advisors |
Oguz Kazkayasi | Frontend Developer | Team |
Anna Drevikovska | Backend Developer | Team |
Tadeas Podzemsky | Product Designer | Team |
Andy Lopez | Advisor | Team |
Matej Smid | Frontend Developer | Team |
Scott Levitan | Senior Advisor | Team |
Iman M'Fah-Traoré | Content Lead | Team |
David Kubac | Product & Project Manager | Team |
Hanna Prazhenik | Quality Assurance | Team |
Viktor Peterson | Business Development | Team |
Mike A. | Advisor | Team |
Complete people profiles for GoodTrust
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GoodTrust
3 dated milestones of GoodTrust across 2 years, from founding to its latest funding, stage changes and deals.
- Founded GoodTrust is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Seed, of $855K.
Competitors of GoodTrust
GoodTrust has 8 listed competitors in our database, 7 of them funded. They include Farewill, FreeWill, Safewill, Willful and Alix, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| farewill.com | 2015 | London, United Kingdom | $36.81M | 100 | Online platform for wills management and end-of-life planning is operated. | |
| freewill.com | 1998 | New York, United States | $30M | – | Online legal will management solutions are provided for non-profits. | |
| safewill.com | 2011 | Sydney, Australia | $17.71M | – | Cloud based will creation platform | |
| willful.co | 2017 | Toronto, Canada | $1.71M | 27 | Cloud-based platform for will-making solutions is operated. | |
| meetalix.com | 2022 | New York, United States | $25.5M | – | Estate planning is streamlined via AI-powered platform and services. | |
| yellow.org | 2021 | Mahe, Seychelles | $10M | – | Hybrid Layer-3 non-custodial digital exchange is facilitated through blockchain technology. | |
| legalkarma.io | 2020 | Austin, United States | $6.83M | 4 | Estate planning services are provided to businesses through financial institutions. | |
| getcova.com | 2019 | Ikeja, Nigeria | – | – | Assets are tracked and inheritance planning is provided for individuals. |
Detailed competitors of GoodTrust
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GoodTrust
The website of GoodTrust (mygoodtrust.com) receives about 81.1K visits a month.
- Monthly visits81.1K
▲ 13.2% vs previous month
Websites whose visitors overlap most with GoodTrust. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
simscampbell.law | simscampbell.law | 100% | – | #3,783,614 | – |
| sontiq.com | 96% | 10.8K | #1,415,015 | View details | |
| nfumutual.co.uk | 90% | 115.1K | #302,546 | View details | |
| amfam.com | 90% | 2.6M | #20,331 | View details | |
| sahilbloom.com | 90% | – | #198,406 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for GoodTrust
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Legal Tech
10 companies that operate in the same segment as GoodTrust (Legal Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Legal practice management software is provided for law firm operations. | 2007 | Burnaby, British Columbia, Canada | USD 1.79 B | – | 2,371 | |
AI-powered software for contract drafting and management is provided. | 2017 | India | USD 112.95 M | USD 2.43 M | 162 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | 1,164 | |
Cloud-based legal management and data services are provided for businesses. | 2008 | Toronto, Ontario, Canada | – | USD 7.63 B | 26,400 | |
AI-driven legal research platform for attorneys is operated. | 2013 | San Francisco, California, United States | USD 67.83 M | – | – | |
Online legal services are offered to businesses and families. | 2008 | San Francisco, California, United States | USD 288.44 M | – | 482 | |
SaaS-driven property management software for owners and residential property managers | 2006 | Santa Barbara, California, United States | USD 30 M | USD 950.82 M | 1,630 |
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Related news about Goodtrust
Complete news archive for GoodTrust
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about GoodTrust
GoodTrust was founded in 2020 and raised its 1st funding round 1 year after it was founded.
GoodTrust is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Rikard Steiber is the current CEO of GoodTrust. They have also founded this company.
GoodTrust is a funded company, having raised a total of $8.15M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Jan 2021.
Cloud based platform offering digital storage vault. Provides solutions such as website creation, social media integrations, key document storage management, will creation management, funeral certificates creation, medical directories management, etc.
GoodTrust offers Will, Trust, Digital Vault, and Directives Suite.
GoodTrust has 18 investors. Key investors include Khosla Ventures, Azure Capital Partners, Moxxie Ventures, Westbound, and Bling Capital.
GoodTrust operates through Goodtrust, Inc.