GoodTrust

Palo Alto, United States Founded: 2020 • Age: 6 yrs
Cloud based platform offering will management solution
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About GoodTrust

GoodTrust is a company based in Palo Alto (United States) founded in 2020 by Markus Thorstvedt and Rikard Steiber.. GoodTrust has raised $8.15 million across 3 funding rounds from investors including Khosla Ventures, Azure Capital Partners and Moxxie Ventures. GoodTrust offers products and services including Will, Trust, Digital Vault, and Directives Suite. GoodTrust operates in a competitive market with competitors including Farewill, FreeWill, Safewill, Willful and Alix, among others.

  • Headquarter Palo Alto, United States
  • Founders Markus Thorstvedt, Rikard Steiber
  • Sectors
    Professional & Legal Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Goodtrust, Inc
Operational Areas
Professional & Legal Services → Legal Technology Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8.15 M (USD)

    in 3 rounds

  • Latest Funding Round
    $854.96 K (USD), Seed

    Apr 21, 2022

  • Investors
  • Employee Count
    Employee Count
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Products & Services of GoodTrust

GoodTrust offers a comprehensive portfolio of products and services, including Will, Trust, Digital Vault, and Directives Suite. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables creation of last will and testament for asset protection.

Facilitates revocable living trust to avoid probate court.

Securely organizes digital assets and documents for legacy.

Includes power of attorney and health care directives for planning.

People of GoodTrust
Headcount 10-50
Employee Profiles 15
Board Members and Advisors 2
Employee Profiles
People
Markus Thorstvedt
CTO & Co-Founder
People
Oguz Kazkayasi
Frontend Developer
People
Anna Drevikovska
Backend Developer
People
Tadeas Podzemsky
Product Designer

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Board Members and Advisors
people
Jennifer Haley
Senior Advisor
people
Michael Almeraris
Senior Advisor

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Funding Insights of GoodTrust

GoodTrust has successfully raised a total of $8.15M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $854.96 thousand completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $854,955
  • First Round

    (26 Jan 2021)

  • Investors Count 18
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2022 Amount Seed - GoodTrust Valuation

investors

Dec, 2021 Amount Seed - GoodTrust Valuation Moxxie Ventures , Khosla Ventures
Jan, 2021 Amount Seed - GoodTrust Valuation Bling Capital , Synetro Group
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in GoodTrust

GoodTrust has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Khosla Ventures, Azure Capital Partners and Moxxie Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments in tech startups are provided by Moxxie Ventures.
Founded Year Domain Location
Early-stage startups are funded by this venture capital firm.
Founded Year Domain Location
Financial and social capital is invested in visionary ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by GoodTrust

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - GoodTrust

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Goodtrust Comparisons

Employees
+
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Competitors of GoodTrust

GoodTrust operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, FreeWill, Safewill, Willful and Alix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online platform for wills management and end-of-life planning is operated.
domain founded_year HQ Location
Online legal will management solutions are provided for non-profits.
domain founded_year HQ Location
Cloud based will creation platform
domain founded_year HQ Location
Cloud-based platform for will-making solutions is operated.
domain founded_year HQ Location
Estate planning is streamlined via AI-powered platform and services.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about GoodTrust

When was GoodTrust founded?

GoodTrust was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is GoodTrust located?

GoodTrust is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.

Who is the current CEO of GoodTrust?

Rikard Steiber is the current CEO of GoodTrust. They have also founded this company.

Is GoodTrust a funded company?

GoodTrust is a funded company, having raised a total of $8.15M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Jan 26, 2021.

What does GoodTrust do?

Cloud based platform offering digital storage vault. Provides solutions such as website creation, social media integrations, key document storage management, will creation management, funeral certificates creation, medical directories management, etc.

Who are the top competitors of GoodTrust?

GoodTrust's top competitors include Farewill, FreeWill and Safewill.

What products or services does GoodTrust offer?

GoodTrust offers Will, Trust, Digital Vault, and Directives Suite.

Who are GoodTrust's investors?

GoodTrust has 18 investors. Key investors include Khosla Ventures, Azure Capital Partners, Moxxie Ventures, Westbound, and Bling Capital.

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