About Farewill
Farewill is a Professional & Legal Services company based in London (United Kingdom) founded in 2015 by Koraldo Kajanaku, and was acquired by Dignity in October 2024. It operates as an online platform for wills management and end-of-life planning is operated. It operates in the Professional & Legal Services and Technology sectors. Farewill has raised $36.81 million across 4 funding rounds from investors including Wise, Dignity Funeral Directors and Tiny VC. The company has 100 employees. Farewill was last valued at $90.45 million in July 2020. Its website farewill.com draws about 146 thousand monthly visits. Farewill offers products and services including Will Writing Service, Probate Service, and Funeral Arrangement Service. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Online Will. Its legal entity is FAREWILL LTD. Its competitors include Islamic Finance Guru, Carpeo Estate Planning, Smart Will, MyWishes and LEAP Estates and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Farewill was founded in 2015 and is based in London, United Kingdom. An online platform is provided for wills management within the legal technology sector. Services include end-of-life planning and step-by-step guides for completing wills. Options for selecting guardians for children and pets are facilitated, along with other essential will provisions. Operations focus on user-guided processes to handle inheritance and legacy arrangements.
- Headquarters London, United Kingdom
- Employees 100
- Founders Koraldo Kajanaku
- Stage Acquired
- SectorsProfessional & Legal ServicesTechnology
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website farewill.com
- Social LinkedIn X Facebook
- Acquired by Dignity (Oct 2024)
- Legal Name Farewill Ltd.
- Date of Incorporation 24 Jul, 2015
- Jurisdiction LONDON, ENGLAND
Products & Services of Farewill
Farewill offers a comprehensive portfolio of products and services, including Will Writing Service, Probate Service, and Funeral Arrangement Service.
Online tool for creating and managing wills efficiently
Fixed-fee application process for probate handling
Platform for arranging direct cremations and pre-paid plans
Funding Insights of Farewill
Farewill has successfully raised a total of $36.81M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25.05 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.81M
- Total Rounds 4
- Last Round Series B — $25.05M
- First Round $122,000
(Sep 2015)
- Investors Count 14
All 4 funding rounds of Farewill with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $25.05M | Series B | $90.45M | Highland Europe | |
| Nov 2018 | $11M | Series A | – | Augmentum Fintech | |
| Jul 2016 | $643,076 | Seed | $1.86M | – | – |
| Sep 2015 | $122,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2020 | $90.45M | •••••••• |
| Nov 2018 | $5.69M | •••••••• |
| Jul 2016 | $••••• | •••••••• |
| Sep 2015 | $••••• | •••••••• |
Full valuation and stage history of Farewill
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $90.45M (Jul 2020). 15 investors in total: 12 institutional and 3 angel.
Investors in Farewill
Farewill has secured backing from 15 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Wise, Dignity Funeral Directors and Tiny VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in fintech startups | 2009 | augmentum.vc | London, United Kingdom | |
- | – | saatchinvest.com | - | |
Early-stage startups are invested in by sector-agnostic DMG Ventures. | – | dmgventures.co.uk | London, United Kingdom | |
Venture capital funding is offered to pre-seed and seed startups. | 2015 | kindredcapital.vc | - | |
Tech startups receive investments from this London-based venture capital firm. | – | venturefounders.co.uk | London, United Kingdom | |
Early-stage tech startups are funded by this venture capital firm. | – | jamjarinvestments.com | London, United Kingdom | |
Growth-stage consumer and enterprise technology companies are funded. | – | highlandeurope.com | London, United Kingdom | |
Provider of venture capital funding for technology and defence companies | – | keenventurepartners.com | London, United Kingdom | |
Investments in early-stage startups are enabled via an online platform. | 2015 | tiny.vc | London, United Kingdom | |
Cross-border remittances are enabled for individuals and businesses via apps. | 2011 | wise.com | Shoreditch, United Kingdom |
Investor details for Farewill
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People of Farewill
28 people are tracked at Farewill (6 in leadership, 3 in board & advisors, 19 in team); the tracked headcount is 100.
| Name | Role | Group |
|---|---|---|
Koraldo Kajanaku | Co-Founder | Leadership |
Dan Garrett | Co-Founder & CEO | Leadership |
Michael Hefferan | Interim VP of Engineering | Leadership |
Denise Wilton | Creative Director | Leadership |
Stephen Rowland | Head Of Partnerships | Leadership |
James H. | Head Of Customer Experience | Leadership |
Tim Levene | Non-Executive Director | Board & advisors |
Stan Laurent | Non-Executive Director | Board & advisors |
Doug Strachan | Director | Board & advisors |
Elisha H. | Operations Specialist | Team |
Rourke Bulbring | Legal Counsel | Team |
Kate Telfer | Business Development Manager | Team |
Kyla Vanbrook | Senior Partnerships Account Manager | Team |
Camilla R. | Partnerships - Senior Account Manager | Team |
Deandra Djunaedi | Product Analyst | Team |
Kat Brooks | Full Stack Engineer | Team |
Wills Bithrey | Senior Frontend Engineer | Team |
Emily Askham | Operations Manager | Team |
Emma Schofield | Product Lead | Team |
James Daniels | Operations Specialist | Team |
8 more people are available in the full profile.
Complete people profiles for Farewill
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Farewill
5 dated milestones of Farewill across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Farewill is founded.
- Funding First funding round of $122K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $25.0M.
- Exit Acquired by Dignity.
Competitors of Farewill
Farewill has 8 listed competitors in our database, 1 of them funded. They include Islamic Finance Guru, Carpeo Estate Planning, Smart Will, MyWishes and LEAP Estates, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| islamicfinanceguru.com | 2014 | London, United Kingdom | $4.13M | 12 | Shariah-compliant will management and halal investment guidance are offered. | |
| carpeoestateplanning.com | 2017 | Swindon, United Kingdom | – | – | Offers a tool for managing and creating wills efficiently. | |
| smartwill.app | 2019 | Knutsford, United Kingdom | – | – | Digital platform for easy will writing and estate planning services. | |
| mywishes.co.uk | 2015 | London, United Kingdom | – | 2 | Will and document management software is provided for users. | |
| leapestates.co.uk | 2023 | Nottingham, United Kingdom | – | 95 | AI powered estate planning software | |
| qwill.io | 2017 | San Francisco, United States | – | – | Cloud-based software for legal will and estate planning is provided. | |
| waseeya.com | 2021 | London, United Kingdom | – | – | A cloud-based platform for secure and efficient will planning and management. | |
| arken.legal | 1992 | Westerham, United Kingdom | – | – | Delivers specialized software for will writing aimed at professionals. |
Detailed competitors of Farewill
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Farewill
The website of Farewill (farewill.com) receives about 146.3K visits a month and ranks #258,775 among all websites worldwide, #3,499 in Financial Planning and Management.
- Monthly visits146.3K
▲ 7.4% vs previous month
- Unique visitors50.1K
per month
- Global rank#258,775
among all websites
- Category rank#3,499
Finance · Financial Planning and Management
- Bounce rate55%
- Pages per visit3.4
- Average visit1 min 11 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Farewill. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| goldencharter.co.uk | 100% | 36.1K | #928,582 | View details | |
| dignityfuneralplans.co.uk | 100% | 13.7K | #1,829,145 | View details | |
helpandadvice.co.uk | helpandadvice.co.uk | 92% | – | #4,513,213 | – |
| legalandgeneral.com | 91% | 1.4M | #58,979 | View details | |
simplerwills.co.uk | simplerwills.co.uk | 90% | – | #2,271,993 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Farewill
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- 12 similar websites
- Audience overlap
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Top companies in Legal Tech
10 companies that operate in the same segment as Farewill (Legal Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Legal practice management software is provided for law firm operations. | 2007 | Burnaby, British Columbia, Canada | USD 1.79 B | – | 2,371 | |
AI-powered software for contract drafting and management is provided. | 2017 | India | USD 112.95 M | USD 2.43 M | 162 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | 1,164 | |
Cloud-based legal management and data services are provided for businesses. | 2008 | Toronto, Ontario, Canada | – | USD 7.63 B | 26,400 | |
AI-driven legal research platform for attorneys is operated. | 2013 | San Francisco, California, United States | USD 67.83 M | – | – | |
Online legal services are offered to businesses and families. | 2008 | San Francisco, California, United States | USD 288.44 M | – | 482 | |
SaaS-driven property management software for owners and residential property managers | 2006 | Santa Barbara, California, United States | USD 30 M | USD 950.82 M | 1,630 |
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Related news about Farewill
Complete news archive for Farewill
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Frequently Asked Questions about Farewill
Farewill was founded in 2015.
Farewill is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Farewill is a funded company, having raised a total of $36.81M across 4 funding rounds to date. The company's 1st funding round was a Seed of $122K, raised on Sep 2015.
Farewill has 100 employees.
Farewill was founded in 2015 and is based in London, United Kingdom. An online platform is provided for wills management within the legal technology sector. Services include end-of-life planning and step-by-step guides for completing wills. Options for selecting guardians for children and pets are facilitated, along with other essential will provisions. Operations focus on user-guided processes to handle inheritance and legacy arrangements.
Farewill's top competitors include Islamic Finance Guru, LEAP Estates and MyWishes.
Farewill offers Will Writing Service, Probate Service, and Funeral Arrangement Service.
Farewill has 15 investors. Key investors include Wise, Dignity Funeral Directors, Tiny VC, Augmentum Fintech, and Saatchinvest.
The valuation of Farewill is $90.45M as of Jul 2020.
Farewill operates through Farewill Ltd..
Yes. Farewill was acquired by Dignity in October 2024.
The website of Farewill receives about 146 thousand visits a month and ranks #258,775 among all websites worldwide.