Farewill

London, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By Dignity
Online platform for wills management and end-of-life planning is operated.
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About Farewill

Farewill is a company based in London (United Kingdom) founded in 2015 by Koraldo Kajanaku was acquired by Dignity in October 2024.. Farewill has raised $36.81 million across 4 funding rounds from investors including Wise, Dignity Funeral Directors and Tiny VC. The company has 100 employees as of June 30, 2021. Farewill offers products and services including Will Writing Service, Probate Service, and Funeral Arrangement Service. Farewill operates in a competitive market with competitors including Islamic Finance Guru, Carpeo Estate Planning, Smart Will, MyWishes and LEAP Estates, among others.

  • Headquarter London, United Kingdom
  • Employees 100 as on 30 Jun, 2021
  • Founders Koraldo Kajanaku
  • Stage Minicorn
  • Sectors
    Professional & Legal Services
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Farewill Ltd.
  • Date of Incorporation 24 Jul, 2015
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Professional & Legal Services → Legal Technology Services
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $36.81 M (USD)

    in 4 rounds

  • Latest Funding Round
    $25.05 M (USD), Series B

    Jul 08, 2020

  • Investors
    Wise

    & 14 more

  • Employee Count
    100

    as on Jun 30, 2021

  • Acquired by
    Dignity

    (Oct 17, 2024)

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Products & Services of Farewill

Farewill offers a comprehensive portfolio of products and services, including Will Writing Service, Probate Service, and Funeral Arrangement Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online tool for creating and managing wills efficiently

Fixed-fee application process for probate handling

Platform for arranging direct cremations and pre-paid plans

People of Farewill
Headcount 50-200
Employee Profiles 25
Board Members and Advisors 3
Employee Profiles
People
Elisha H.
Operations Specialist
People
Dan Garrett
Co-Founder & CEO
People
Rourke Bulbring
Legal Counsel
People
Deandra Djunaedi
Product Analyst

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Board Members and Advisors
people
Tim Levene
Non-Executive Director
people
Stan Laurent
Non-Executive Director

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Funding Insights of Farewill

Farewill has successfully raised a total of $36.81M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25.05 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $25.0M
  • First Round

    (30 Sep 2015)

  • Investors Count 14
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2020 Amount Series B - Farewill Valuation Highland Europe
Nov, 2018 Amount Series A - Farewill Valuation Augmentum Fintech
Jul, 2016 Amount Seed - Farewill Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Farewill

Farewill has secured backing from 15 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Wise, Dignity Funeral Directors and Tiny VC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital fund investing in fintech startups
Founded Year Domain Location
-
Founded Year Domain Location
Early-stage startups are invested in by sector-agnostic DMG Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Farewill

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Farewill

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Farewill Comparisons

Employees
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Competitors of Farewill

Farewill operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Islamic Finance Guru, Carpeo Estate Planning, Smart Will, MyWishes and LEAP Estates, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Shariah-compliant will management and halal investment guidance are offered.
domain founded_year HQ Location
Offers a tool for managing and creating wills efficiently.
domain founded_year HQ Location
Digital platform for easy will writing and estate planning services.
domain founded_year HQ Location
Will and document management software is provided for users.
domain founded_year HQ Location
AI powered estate planning software
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Farewill

Frequently Asked Questions about Farewill

When was Farewill founded?

Farewill was founded in 2015.

Where is Farewill located?

Farewill is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Farewill a funded company?

Farewill is a funded company, having raised a total of $36.81M across 4 funding rounds to date. The company's 1st funding round was a Seed of $643.08K, raised on Sep 30, 2015.

How many employees does Farewill have?

As of Jun 30, 2021, the latest employee count at Farewill is 100.

What does Farewill do?

Farewill was founded in 2015 and is based in London, United Kingdom. An online platform is provided for wills management within the legal technology sector. Services include end-of-life planning and step-by-step guides for completing wills. Options for selecting guardians for children and pets are facilitated, along with other essential will provisions. Operations focus on user-guided processes to handle inheritance and legacy arrangements.

Who are the top competitors of Farewill?

Farewill's top competitors include Islamic Finance Guru, LEAP Estates and MyWishes.

What products or services does Farewill offer?

Farewill offers Will Writing Service, Probate Service, and Funeral Arrangement Service.

Who are Farewill's investors?

Farewill has 15 investors. Key investors include Wise, Dignity Funeral Directors, Tiny VC, Augmentum Fintech, and Saatchinvest.

What is Farewill's valuation?

The valuation of Farewill is $90.45M as of Jul 2020.

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