FreeWill

New York, United States Founded: 1998 • Age: 28 yrs
Online legal will management solutions are provided for non-profits.
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About FreeWill

FreeWill is a company based in New York (United States) founded in 1998 by Patrick Schmitt and Jennifer Xia Spradling.. FreeWill has raised $30 million across 1 funding round from investors including Pear VC, Bain Capital Double Impact and QED Investors. FreeWill has completed 1 acquisition, including Cocatalyst. FreeWill operates in a competitive market with competitors including Farewill, CrowdJustice, Safewill, GoodTrust and Willful, among others.

  • Headquarter New York, United States
  • Founders Patrick Schmitt, Jennifer Xia Spradling
  • Sectors
    Professional & Legal Services
    Financial Services Government & Social Sector
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Freewill Co.
Operational Areas
Professional & Legal Services → Legal Technology Services
Financial Services → Private Capital & Alternative Investments
Government & Social Sector → Government Technology & Digital Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $30 M (USD)

    in 1 rounds

  • Latest Funding Round
    $30 M (USD), Series B

    Mar 02, 2022

  • Investors
    Pear VC

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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People of FreeWill
Headcount 200-500
Employee Profiles 10
Employee Profiles
People
Julia Silbergeld
VP Of People
People
Toni M.
People & Culture Lead
People
Jenny Xia Spradling
Founder & Co-ceo
People
Anna Dekle
Director of Special Projects

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Funding Insights of FreeWill

FreeWill has successfully raised a total of $30M through 1 strategic funding round. The most recent funding activity was a Series B round of $30 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series B — $30.0M
  • First Round

    (02 Mar 2022)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2022 Amount Series B - FreeWill Valuation Bain Capital Double Impact
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FreeWill

FreeWill has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Pear VC, Bain Capital Double Impact and QED Investors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Impact investing in health, education, and sustainability with a focus on financial and social returns.
Founded Year Domain Location
Venture capital fund investing in early-stage start-ups
Founded Year Domain Location
Seed-stage funding is provided to innovative founder teams.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FreeWill

FreeWill has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cocatalyst. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
A foundation focused on asset donations to non-profits and churches
2018
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - FreeWill

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Freewill Comparisons

Employees
+
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Competitors of FreeWill

FreeWill operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, CrowdJustice, Safewill, GoodTrust and Willful, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online platform for wills management and end-of-life planning is operated.
domain founded_year HQ Location
Legal case crowdfunding is enabled via an online platform.
domain founded_year HQ Location
Cloud based will creation platform
domain founded_year HQ Location
Cloud based platform offering will management solution
domain founded_year HQ Location
Cloud-based platform for will-making solutions is operated.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about FreeWill

When was FreeWill founded?

FreeWill was founded in 1998 and raised its 1st funding round 24 years after it was founded.

Where is FreeWill located?

FreeWill is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of FreeWill?

Patrick Schmitt is the current CEO of FreeWill. They have also founded this company.

Is FreeWill a funded company?

FreeWill is a funded company, having raised a total of $30M across 1 funding round to date. The company's 1st funding round was a Series B of $30M, raised on Mar 02, 2022.

What does FreeWill do?

FreeWill provides online legal will management solutions for non profit organizations. The product offerings include Bequest Tool is an estate planning and legacy giving tool, Qualified Charitable Distributions tool is a tool for donors to give charitably from their IRAs, etc. It allows users to create a will and manage an online legal will maker that helps you compile will forms to print and sign, or to take as a basic will template to an estate planning lawyer. It enables users to get help from legal experts to manage wills.

Who are the top competitors of FreeWill?

FreeWill's top competitors include Farewill, Safewill and Alix.

How many acquisitions has FreeWill made?

FreeWill has made 1 acquisition, including Cocatalyst.

Who are FreeWill's investors?

FreeWill has 7 investors. Key investors include Pear VC, Bain Capital Double Impact, QED Investors, Ulu Ventures, and Highland Capital Partners.

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