About Casabella
Casabella is a Consumer company based in Congers (United States) founded in 1988 by Bruce Kaminstein, and was acquired by Bradshaw Home in September 2017. Surface cleaning tools are manufactured and distributed by Casabella. Its website casabella.com draws about 16 thousand monthly visits. Casabella offers products and services including Power Spin Scrubber, Clean Water Spin Mop, Click Clean and Organize System, and Infuse Quick Cleaning System. Its focus areas include Consumer Goods, Home Care Products, Surface Care and Cleaning Devices. Its legal entity is CASABELLA HOLDINGS L.L.C. Its competitors include Evriholder Products, Kaivac and Billy Goat.
Company details
Casabella was founded in 1988 and is headquartered in Congers, United States. Operations focus on the manufacturing and distribution of surface cleaning tools, with a product catalog that encompasses mops, dusters, sponges, and related items. Kitchen and bath products are also provided through its distribution network, serving the household goods sector across domestic markets.
- Headquarters Congers, United States
- Founders Bruce Kaminstein
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website casabella.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bradshaw Home (Sep 2017)
- Legal Name Casabella Holdings L.L.C.
- InvestorsBradshaw Home
& 1 more
- Acquired byBradshaw Home
(Sep 2017)
Products & Services of Casabella
Casabella offers a comprehensive portfolio of products and services, including Power Spin Scrubber, Clean Water Spin Mop, Click Clean and Organize System, and Infuse Quick Cleaning System.
Cordless tool for removing dirt and grime from surfaces
Mop that uses clean water to simplify floor cleaning
Modular tools for organized and efficient cleaning
Eco-friendly cleaning refills with non-toxic formulas
Apps and channels of Casabella
its YouTube channel CasabellaClean has 1.11K subscribers and 30 videos.
Videos from Casabella
The most watched videos on Casabella's YouTube channel, CasabellaClean (1.11K subscribers). Click a video to play it here.
More on CasabellaClean.
Funding Insights of Casabella
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Casabella with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2006 | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in Casabella
Casabella has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bradshaw Home and ZS Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US private equity investments are managed by ZS Fund. | zsfundlp.com | New York, United States | ||
Company of household durable products | 1905 | bradshawhome.com | Rancho Cucamonga, United States |
Investor details for Casabella
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Casabella
1 people are tracked at Casabella (1 in leadership).
| Name | Role | Group |
|---|---|---|
Bruce Kaminstein | Founder & President | Leadership |
Complete people profiles for Casabella
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Casabella
3 dated milestones of Casabella across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Casabella is founded.
- Funding First funding round.
- Exit Acquired by Bradshaw Home.
Competitors of Casabella
Casabella has 3 listed competitors in our database. They include Evriholder Products, Kaivac and Billy Goat.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| evriholder.com | 1995 | Anaheim, United States | Multi-category consumer products are distributed across various sectors. | |||
| kaivac.com | 1997 | Hamilton, United States | 114 | Provides cleaning machines and training for safer, faster commercial cleaning operations. | ||
| billygoat.com | 1969 | Milwaukee, United States | 86 | Cleaning device products are manufactured and distributed by Billy Goat. |
Detailed competitors of Casabella
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Casabella
The website of Casabella (casabella.com) receives about 15.7K visits a month.
- Monthly visits15.7K
▲ 3.4% vs previous month
Websites whose visitors overlap most with Casabella. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stacksandstacks.com | stacksandstacks.com | 100% | β | ||
| mrsmeyers.com | 86% | 156.1K | #160,280 | View details | |
oxo.com | oxo.com | 81% | #64,333 | β | |
bonami.com | bonami.com | 80% | #3,650,943 | β | |
sunandearth.com | sunandearth.com | 79% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 29 similar websites and full traffic analytics for Casabella
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Casabella (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Casabella
Complete news archive for Casabella
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Casabella
Casabella was founded in 1988 and raised its 1st funding round 18 years after it was founded.
Casabella is headquartered in Congers, United States. It is registered at Congers, New York, United States.
Casabella was founded in 1988 and is headquartered in Congers, United States. Operations focus on the manufacturing and distribution of surface cleaning tools, with a product catalog that encompasses mops, dusters, sponges, and related items. Kitchen and bath products are also provided through its distribution network, serving the household goods sector across domestic markets.
Casabella's top competitors include Billy Goat, Evriholder Products and Kaivac.
Casabella offers Power Spin Scrubber, Clean Water Spin Mop, Click Clean and Organize System, and Infuse Quick Cleaning System.
Casabella has 2 investors. Key investors include Bradshaw Home, and ZS Fund.
Casabella operates through Casabella Holdings L.L.C..
Yes. Casabella was acquired by Bradshaw Home in September 2017.

