Cassons

Sydney, Australia Founded: 1988 • Age: 38 yrs Acquired By MotorCycle Holdings
Distributor of motor vehicle accessories and parts

About Cassons

Cassons is a company based in Sydney (Australia) founded in 1988 was acquired by MotorCycle Holdings in October 2017. Cassons operates in a competitive market with competitors including Sparesbox, Automotive Superstore, Haltech, Motospares and CoolDrive Auto Parts, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Transportation, Automotive & Logistics
  • Website category Vehicles · Motorcycles
  • Website cassons.com.au
  • Acquired by MotorCycle Holdings (Oct 2017)
Key Metrics

Investors in Cassons

Cassons has secured backing from 1 investor. Prominent investors backing the company include MotorCycle Holdings.

All
InvestorDescriptionFounded YearDomainLocation
Motorcycle dealership operations and accessories are managed in Australia.
1989mcholdings.com.auBrisbane, Australia
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Investor details for Cassons

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  • Round participation
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Timeline of Cassons

2 dated milestones of Cassons across 29 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cassons is founded.
  2. Exit Acquired by MotorCycle Holdings.

Competitors of Cassons

Cassons operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sparesbox, Automotive Superstore, Haltech, Motospares and CoolDrive Auto Parts, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sparesbox.com.au2014Sydney, Australia$3.5M–
Auto spares for cars and 4X4s are retailed across Australia.
automotivesuperstore.com.au2013Sydney, Australia$6.5M–
Car parts and accessories are retailed online through specialized categories.
haltech.com1986Sydney, Australia––
Auto spare parts are retailed online by Haltech.
motospares.com.au2009Boronia, Australia–1
Online retailer selling motorcycle parts, accessories, and racing equipment worldwide.
cooldrive.com.au1977Fyshwick, Australia––
Supplies automotive parts, including air conditioning and engine cooling systems.
onlineautoparts.com.au2007Brisbane, Australia––
OnlineAutoParts manages an e-commerce store for auto parts and accessories.
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Detailed competitors of Cassons

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  • Full competitor set
  • Operating metrics
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Web traffic of Cassons

The website of Cassons (cassons.com.au) receives about 19.2K visits a month and ranks #1,203,763 among all websites worldwide, #2,846 in Motorcycles.

  • Monthly visits
    19.2K

    ▲ 46.9% vs previous month

  • Unique visitors
    6K

    per month

  • Global rank
    #1,203,763

    among all websites

  • Category rank
    #2,846

    Vehicles · Motorcycles

Similar websites

Websites whose visitors overlap most with Cassons. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
thehelmetwarehouse.com.au
thehelmetwarehouse.com.au
100%
–––
motonational.com.au
motonational.com.au
78%
–#4,732,110–
mcas.com.au
mcas.com.au
74%
–#176,764–
ctaaustralia.com.au
ctaaustralia.com.au
73%
–––
moto-man.com
moto-man.com
71%
–#6,716,453–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 23 similar websites and full traffic analytics for Cassons

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 23 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Cassons

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Complete news archive for Cassons

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Similar companies to Cassons

10 companies that operate in the same segment as Cassons (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Pre-owned vehicles are sold online with financing and valuation services.
2012Phoenix, Arizona, United StatesUSD 460 MUSD 20.32 B17,400
Insurance products for vehicles, health, travel, and life are offered.
2016Bengaluru, Karnataka, IndiaUSD 655.23 MUSD 216.04 M461
Retailer of inspected, certified pre-owned vehicles with service and finance options
2015Gurugram, Haryana, IndiaUSD 716.48 MUSD 446.48 M3,992
Pre-owned cars are certified, inspected, and traded online via Kavak.
2016Lerma De Villada, Estado De Mexico, MexicoUSD 1.98 B–2,500
Auto insurance is delivered via app to individual drivers.
2017London, England, United KingdomUSD 206.3 M––
Provider of car service and repair network
2016Gurugram, Haryana, IndiaUSD 62.01 MUSD 8.06 M171
Second-hand cars are listed online to connect buyers and sellers.
2003Mumbai, Maharashtra, IndiaUSD 5.89 MUSD 5.28 M451
Vehicle parts and accessories are sold via an online platform.
1897Walsall, West Midlands, United KingdomUSD 20.37 M––
Full-stack marketplace services for car ownership are provided.
2015Singapore, SingaporeUSD 685.9 MUSD 806.83 M1,000
Retailer of new automobiles, used vehicles, and related automotive news
2008Jaipur, Rajasthan, IndiaUSD 60 MUSD 289.58 M721
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Frequently Asked Questions about Cassons

Cassons was founded in 1988.

Cassons is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Cassons was established in 1988 in Sydney, Australia, as a distributor within the automotive sector. Motor vehicle accessories and parts are supplied to various customers across the country through established networks. Operations include sourcing, warehousing, and delivery of components such as lighting, tools, and maintenance items. The company serves retailers, repair shops, and end-users in the Australian market, with an online presence via cassons.com.au.

Cassons's top competitors include Sparesbox, Automotive Superstore and Haltech.

Cassons has 1 investor. Key investors include MotorCycle Holdings.

Yes. Cassons was acquired by MotorCycle Holdings in October 2017.

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