About Cassons
Cassons is a company based in Sydney (Australia) founded in 1988 was acquired by MotorCycle Holdings in October 2017. Cassons operates in a competitive market with competitors including Sparesbox, Automotive Superstore, Haltech, Motospares and CoolDrive Auto Parts, among others.
- Headquarter Sydney, Australia
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Motorcycles
- Website cassons.com.au
- Acquired by MotorCycle Holdings (Oct 2017)
- Investors
- Acquired byMotorCycle Holdings
(Oct 2017)
Investors in Cassons
Cassons has secured backing from 1 investor. Prominent investors backing the company include MotorCycle Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Motorcycle dealership operations and accessories are managed in Australia. | 1989 | mcholdings.com.au | Brisbane, Australia |
Investor details for Cassons
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Timeline of Cassons
2 dated milestones of Cassons across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Cassons is founded.
- Exit Acquired by MotorCycle Holdings.
Competitors of Cassons
Cassons operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sparesbox, Automotive Superstore, Haltech, Motospares and CoolDrive Auto Parts, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sparesbox.com.au | 2014 | Sydney, Australia | $3.5M | – | Auto spares for cars and 4X4s are retailed across Australia. | |
| automotivesuperstore.com.au | 2013 | Sydney, Australia | $6.5M | – | Car parts and accessories are retailed online through specialized categories. | |
| haltech.com | 1986 | Sydney, Australia | – | – | Auto spare parts are retailed online by Haltech. | |
| motospares.com.au | 2009 | Boronia, Australia | – | 1 | Online retailer selling motorcycle parts, accessories, and racing equipment worldwide. | |
| cooldrive.com.au | 1977 | Fyshwick, Australia | – | – | Supplies automotive parts, including air conditioning and engine cooling systems. | |
| onlineautoparts.com.au | 2007 | Brisbane, Australia | – | – | OnlineAutoParts manages an e-commerce store for auto parts and accessories. |
Detailed competitors of Cassons
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Web traffic of Cassons
The website of Cassons (cassons.com.au) receives about 19.2K visits a month and ranks #1,203,763 among all websites worldwide, #2,846 in Motorcycles.
- Monthly visits19.2K
▲ 46.9% vs previous month
- Unique visitors6K
per month
- Global rank#1,203,763
among all websites
- Category rank#2,846
Vehicles · Motorcycles
- Bounce rate28%
- Pages per visit5.5
- Average visit2 min 10 sec
- DevicesDesktop 30% Β· Mobile 70%
Websites whose visitors overlap most with Cassons. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thehelmetwarehouse.com.au | thehelmetwarehouse.com.au | 100% | – | – | β |
motonational.com.au | motonational.com.au | 78% | – | #4,732,110 | β |
mcas.com.au | mcas.com.au | 74% | – | #176,764 | β |
ctaaustralia.com.au | ctaaustralia.com.au | 73% | – | – | β |
moto-man.com | moto-man.com | 71% | – | #6,716,453 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 23 similar websites and full traffic analytics for Cassons
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- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Cassons
Complete news archive for Cassons
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- Full article archive
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- Older coverage
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Similar companies to Cassons
10 companies that operate in the same segment as Cassons (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
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Frequently Asked Questions about Cassons
Cassons was founded in 1988.
Cassons is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Cassons was established in 1988 in Sydney, Australia, as a distributor within the automotive sector. Motor vehicle accessories and parts are supplied to various customers across the country through established networks. Operations include sourcing, warehousing, and delivery of components such as lighting, tools, and maintenance items. The company serves retailers, repair shops, and end-users in the Australian market, with an online presence via cassons.com.au.
Cassons's top competitors include Sparesbox, Automotive Superstore and Haltech.
Cassons has 1 investor. Key investors include MotorCycle Holdings.
Yes. Cassons was acquired by MotorCycle Holdings in October 2017.

