About Cellarmasters
Cellarmasters is a Retail company based in Surry Hills (Australia) founded in 1982, and was acquired by Woolworths Group in February 2011. Online wine retailer based in Australia. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include Boozebud, Liquor Loot and Vinomofo; 2 of its 3 listed competitors have raised funding.
Company details
Cellarmasters was founded in 1982 and is headquartered in Surry Hills, Australia. An online marketplace for wine is operated, featuring selections from over 480 stores nationwide. Wines can be purchased for delivery to customers doorsteps or collected from nearby stores. Shipping services cover all of Australia within the retail sector.
- Headquarters Surry Hills, Australia
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website cellarmasters.com.au
- Social LinkedIn X Facebook
- Acquired by Woolworths Group (Feb 2011)
- InvestorsWoolworths Group
& 1 more
- Acquired by
Investors in Cellarmasters
Cellarmasters has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Woolworths Group and Archer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Archer Capital is recognized as a leading Australian private equity investor. | 1997 | archercapital.com.au | Sydney, Australia | |
Retailing company | 1924 | woolworthsgroup.com.au | Sydney, Australia |
Investor details for Cellarmasters
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Timeline of Cellarmasters
3 dated milestones of Cellarmasters across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Cellarmasters is founded.
- Exit Acquired by Archer Capital.
- Exit Acquired by Woolworths Group.
Competitors of Cellarmasters
Cellarmasters has 3 listed competitors in our database, 2 of them funded. They include Boozebud, Liquor Loot and Vinomofo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boozebud.com | 2012 | Sydney, Australia | Online marketplace to buy and sell alcohol | |||
| liquorloot.com | 2015 | Revesby, Australia | $2.5M | Web development and digital marketing services are provided for restaurants. | ||
| vinomofo.com | 2011 | Melbourne, Australia | $19M | Wines are sold online via a membership-based retail model. |
Detailed competitors of Cellarmasters
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- Full competitor set
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Web traffic of Cellarmasters
Websites that share an audience with Cellarmasters (cellarmasters.com.au).
Websites whose visitors overlap most with Cellarmasters. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wineselectors.com.au | 100% | #533,953 | View details | ||
| winemarket.com.au | 100% | View details | |||
| theaustralianwine.com.au | 93% | #1,121,674 | View details | ||
vintagecellars.com.au | vintagecellars.com.au | 91% | #1,840,510 | – | |
| getwinesdirect.com | 72% | 67.3K | #400,861 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Cellarmasters
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- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Cellarmasters
Cellarmasters was founded in 1982.
Cellarmasters is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.
Cellarmasters was founded in 1982 and is headquartered in Surry Hills, Australia. An online marketplace for wine is operated, featuring selections from over 480 stores nationwide. Wines can be purchased for delivery to customers doorsteps or collected from nearby stores. Shipping services cover all of Australia within the retail sector.
Cellarmasters's top competitors include Vinomofo, Liquor Loot and Boozebud.
Cellarmasters has 2 investors. Key investors include Woolworths Group, and Archer Capital.
Yes. Cellarmasters was acquired by Woolworths Group in February 2011.