Cellent

Mumbai, India Founded: 2002 • Age: 24 yrs Acquired By Route Mobile
VAS provider supplying mobile content, messaging SMS marketing solutions

About Cellent

Cellent is a Telecommunications company based in Mumbai (India) founded in 2002, and was acquired by Route Mobile in July 2016. It operates as a VAS provider supplying mobile content, messaging SMS marketing solutions. Its focus areas include Telecom, Telecom Operators and Cellular. Its legal entity in India is Cellent Biotech Private Limited (U01118KA2007PTC043831). Its competitors include Jio, MTN, Airtel, Proximus Group and AT&T and 3 more; 4 of its 8 listed competitors have raised funding.

Company details

Cellent was founded in 2002 in Mumbai, India, as a provider of mobile marketing solutions. SMS and value-added services are delivered to enterprises and multinational corporations. Operations focus on application-to-person messaging markets in the Middle East and Africa. More than 250 customers were reported in July 2016. Acquisition by Route Mobile took place in July 2016.

Key Metrics

Investors in Cellent

Cellent has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Route Mobile.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Cloud-based CPaaS solutions are delivered for customer engagement.
2004routemobile.comMumbai, India
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Investor details for Cellent

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Board of directors of Cellent Biotech Private Limited (Cellent)

Cellent Biotech Private Limited is the primary company behind Cellent. The board of Cellent Biotech Private Limited currently have 4 directors; the longest-serving is Siddharth Goel, appointed in 2007.

DirectorDesignationAppointedTenureEntity
Siddharth Goel
DIN 00327695
Director11 Sep 200719 yrs 1 moCellent Biotech Private Limited
Aditya Goel
DIN 00327150
Director11 Sep 200719 yrs 1 moCellent Biotech Private Limited
Savita Goel
DIN 00425266
Director17 Sep 200719 yrs 1 moCellent Biotech Private Limited
Narendra Goel
DIN 00327187
Director17 Sep 200719 yrs 1 moCellent Biotech Private Limited

Financials of Cellent

Figures of Cellent Biotech Private Limited, the primary company behind Cellent, for FY 2017. Net loss was -₹2,800 (0% margin).

  • -₹2,800Net loss · 0% margin
  • ₹1 LakhPaid-up capital

Balance sheet, profit and loss, cash flow and ratios of Cellent Biotech Private Limited are on its company page.

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Detailed financial statements for Cellent

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Timeline of Cellent

2 dated milestones of Cellent across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cellent is founded.
  2. Exit Acquired by Route Mobile.

Competitors of Cellent

Cellent has 8 listed competitors in our database, 4 of them funded. They include Jio, MTN, Airtel, Proximus Group and AT&T, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
jio.com2010Navi Mumbai, India$20.11B63,923
Provider of telecommunication services
mtn.com1994Johannesburg, South Africa$7.05M18,931
MTN Group is recognized as a leading telecommunications provider in Africa.
airtel.in1995Gurugram, India––
Airtel is recognized as a provider of telecommunications and internet services.
proximus.com1994Brussels, Belgium–11,634
Telephony, internet, television, and network-based ICT services are provided.
att.com1876Dallas, United States–144,811
Mobile internet, TV, and telecommunication services are provided.
optus.com.au1981North Ryde, Australia$19.72M–
Mobile internet services are provided for homes and offices.
dna.fi1999Helsinki, Finland$188.17M–
Integrated telecommunication and TV services are provided across Finland.
telecomitalia.com1994Rome, Italy–59,429
Integrated telecom service provider
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Detailed competitors of Cellent

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Top companies in Telecom Operators

10 companies that operate in the same segment as Cellent (Telecom Operators), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
MTN Group is recognized as a leading telecommunications provider in Africa.
1994Johannesburg, Gauteng, South AfricaUSD 7.05 MUSD 13.7 B–
Global telecommunications company
1995Delhi, Delhi, IndiaUSD 292 MUSD 4.86 B4,250
Telephony, internet, television, and network-based ICT services are provided.
1994Brussels, Brussels-capital Region, Belgium–USD 7.08 B11,634
Mobile telecommunications, internet, and energy services are provided globally.
1981Tokyo, Tokyo, JapanUSD 8.99 MUSD 44.14 B74,952
Mobile internet, TV, and telecommunication services are provided.
1876Dallas, Texas, United States–USD 125.65 B140,990
Mobile internet services are provided for homes and offices.
1981North Ryde, New South Wales, AustraliaUSD 19.72 M––
Sky is recognized as a provider of TV, broadband, and mobile services.
1990Isleworth, England, United Kingdom––31,000
Mobile and fixed-line telecommunication services are provided across Europe.
1989The Hague, South Holland, Netherlands–USD 6.82 B9,660
Provider of integrated telecommunication services
1984Seoul, South Korea–USD 11.84 B5,490
Integrated telecom and IPTV services are provided to Canadian customers.
1874Vancouver, British Columbia, Canada–USD 14.86 B106,800
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Frequently Asked Questions about Cellent

Cellent was founded in 2002.

Cellent is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Cellent was founded in 2002 in Mumbai, India, as a provider of mobile marketing solutions. SMS and value-added services are delivered to enterprises and multinational corporations. Operations focus on application-to-person messaging markets in the Middle East and Africa. More than 250 customers were reported in July 2016. Acquisition by Route Mobile took place in July 2016.

Cellent's top competitors include MTN, Proximus Group and AT&T.

Cellent has 1 investor. Key investors include Route Mobile.

Cellent operates through Cellent Biotech Private Limited.

Yes. Cellent was acquired by Route Mobile in July 2016.

The legal entities of Cellent currently have 4 directors, including Savita Goel, Siddharth Goel, Narendra Goel and others.

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