Census

San Francisco, United States Founded: 2018 • Age: 8 yrs Acquired By Fivetran
Cloud based customer data management platform
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About Census

Census is a company based in San Francisco (United States) founded in 2018 by Brad Buda, Anton Vaynshtok, Boris Jabes, and Sean Lynch was acquired by Fivetran in May 2025.. Census has raised $80.3 million across 3 funding rounds from investors including Fivetran, Insight Partners and Sequoia Capital. Census has completed 1 acquisition, including Fulcrum. Census offers products and services including Reverse ETL, Audience Hub, and AI Columns. Census operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Palantir and Segment, among others.

  • Headquarter San Francisco, United States
  • Founders Brad Buda, Anton Vaynshtok, Boris Jabes, Sean Lynch
  • Stage Minicorn
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Technology → Marketing, Adtech & Commerce Technology
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $80.3 M (USD)

    in 3 rounds

  • Latest Funding Round
    $60 M (USD), Series B

    Feb 09, 2022

  • Investors
    Fivetran

    & 20 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Fivetran

    (May 02, 2025)

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Products & Services of Census

Census offers a comprehensive portfolio of products and services, including Reverse ETL, Audience Hub, and AI Columns. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Syncs data from warehouses to SaaS tools using SQL.

Builds dynamic audience segments without code.

Enriches data with AI for segmentation and scoring.

People of Census
Headcount 50-200
Employee Profiles 11
Employee Profiles
People
Sharrifah Lorenz
Head of Business Development & Partnerships
People
Wade Swanson
Enterprise Account Manager
People
Chris Calkin
VP, Revenue
People
Boris Jabes
CEO

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Funding Insights of Census

Census has successfully raised a total of $80.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $60 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $60.0M
  • First Round

    (27 May 2020)

  • Investors Count 20
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2022 Amount Series B - Census Valuation Tiger Global Management
Feb, 2021 Amount Series A - Census Valuation Sequoia Capital
May, 2020 Amount Seed - Census Valuation David Ulevitch
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Census

Census has secured backing from 21 investors, including venture fund and angel investors. Prominent investors backing the company include Fivetran, Insight Partners and Sequoia Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
Sequoia Capital is engaged in venture capital investments.
Founded Year Domain Location
Venture capital investments in technology sectors are handled by Andreessen Horowitz.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Census

Census has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fulcrum. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Consent-driven multilingual healthcare conversation data is offered by Fulcrum.
2022
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Census

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Census Comparisons

Employees
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Competitors of Census

Census operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Palantir and Segment, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based omnichannel communication and customer engagement platform is utilized.
domain founded_year HQ Location
AI powered digital experience and customer data management platform
domain founded_year HQ Location
AI-powered loyalty management software is offered for enterprises.
domain founded_year HQ Location
Platform that provides data analysis and management solutions
domain founded_year HQ Location
Customer data is integrated and collected via cloud-based API platform.
domain founded_year HQ Location
Cleo is recognized for providing supply chain integration solutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Census

Frequently Asked Questions about Census

When was Census founded?

Census was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Census located?

Census is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Census?

Boris Jabes is the current CEO of Census. They have also founded this company.

Is Census a funded company?

Census is a funded company, having raised a total of $80.3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.3M, raised on May 27, 2020.

What does Census do?

Founded in 2018 and based in San Francisco, United States, Census operates in the customer data management sector. Data from warehouses is synchronized with CRM systems to support marketing and customer success teams. Audience segments are developed, and personalized omnichannel campaigns are enabled across marketing platforms. Features such as audience analysis and observability are provided for operational insights.

Who are the top competitors of Census?

Census's top competitors include Twilio, Palantir and Capillary Technologies.

What products or services does Census offer?

Census offers Reverse ETL, Audience Hub, and AI Columns.

How many acquisitions has Census made?

Census has made 1 acquisition, including Fulcrum.

Who are Census's investors?

Census has 21 investors. Key investors include Fivetran, Insight Partners, Sequoia Capital, Andreessen Horowitz, and Tiger Global.

What is Census's valuation?

The valuation of Census is $630M as of Feb 2022.

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