About Certain Affinity
Certain Affinity is a company based in Austin (United States) founded in 2006 by Max Hoberman was acquired by Keywords in October 2024.. Certain Affinity has raised $15 million across 2 funding rounds from investors including Keywords Studios, Leyou Tech and Capstar Partners. Certain Affinity offers products and services including Halo Franchise Development, Call of Duty Franchise Development, and Age of Booty. Certain Affinity operates in a competitive market with competitors including Nexon, Take-Two Interactive, Atari, Playrix and Nintendo, among others.
- Headquarter Austin, United States
- Founders Max Hoberman
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Certain Affinity, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15 M (USD)
in 2 rounds
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Latest Funding Round
$10 M (USD), Series A
Oct 16, 2017
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Investors
Keywords Studios
& 2 more
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Employee Count
Employee Count
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Acquired by
Keywords
(Oct 18, 2024)
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Products & Services of Certain Affinity
Certain Affinity offers a comprehensive portfolio of products and services, including Halo Franchise Development, Call of Duty Franchise Development, and Age of Booty. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for enhancing and expanding Halo games with multiplayer features
Work on improving gameplay and content for Call of Duty titles
Original IP game featuring real-time strategy and pirate themes
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Funding Insights of Certain Affinity
Certain Affinity has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $10.0M
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First Round
First Round
(04 Aug 2017)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2017 | Amount | Series A - Certain Affinity | Valuation |
investors |
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| Aug, 2017 | Amount | Series A - Certain Affinity | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Certain Affinity
Certain Affinity has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Keywords Studios, Leyou Tech and Capstar Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Capstar Partners is involved in investment activities.
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Founded Year | Domain | Location | |
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Developer and publisher of PC and console video games
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Founded Year | Domain | Location | |
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Game development, art, engineering, and localization services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Certain Affinity
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Certain Affinity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Certain Affinity Comparisons
Competitors of Certain Affinity
Certain Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nexon, Take-Two Interactive, Atari, Playrix and Nintendo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nexon is recognized as a leading developer of online games.
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| domain | founded_year | HQ Location |
Video games for PC and console platforms are developed.
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| domain | founded_year | HQ Location |
Developer and publisher of casual casino PC games
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| domain | founded_year | HQ Location |
Casual video games are developed for mobile and PC platforms.
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| domain | founded_year | HQ Location |
Nintendo is recognized for developing gaming consoles and software.
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| domain | founded_year | HQ Location |
Developer of PC and mobile-based games
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Certain Affinity
Frequently Asked Questions about Certain Affinity
When was Certain Affinity founded?
Certain Affinity was founded in 2006 and raised its 1st funding round 11 years after it was founded.
Where is Certain Affinity located?
Certain Affinity is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Certain Affinity a funded company?
Certain Affinity is a funded company, having raised a total of $15M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Aug 04, 2017.
What does Certain Affinity do?
Certain Affinity, founded in 2006, is an American video game development studio. It specializes in developing action games. It has collaborated with other developers to develop games such as World of Tanks, Call of Duty, and DOOM. Leyou Technologies Holdings has acquired a minority stake in Certain Affinity. Its first game was Age of Booty, a real-time strategy game, released on Steam for Xbox and PlayStation devices.
Who are the top competitors of Certain Affinity?
Certain Affinity's top competitors include Nexon, Playrix and Take-Two Interactive.
What products or services does Certain Affinity offer?
Certain Affinity offers Halo Franchise Development, Call of Duty Franchise Development, and Age of Booty.
Who are Certain Affinity's investors?
Certain Affinity has 3 investors. Key investors include Keywords Studios, Leyou Tech, and Capstar Partners.