About Certain Affinity
Certain Affinity is a company based in Austin (United States) founded in 2006 by Max Hoberman was acquired by Keywords in October 2024. Certain Affinity has raised $15 million across 2 funding rounds from investors including Keywords Studios, Leyou Tech and Capstar Partners. Certain Affinity offers products and services including Halo Franchise Development, Call of Duty Franchise Development, and Age of Booty. Certain Affinity operates in a competitive market with competitors including Nexon, Take-Two Interactive, Atari, Playrix and Nintendo, among others.
- Total Equity Funding$15M (USD)
in 2 rounds
- Latest Funding Round$10M (USD), Series A
Oct 2017
- InvestorsKeywords Studios
& 2 more
- Acquired byKeywords
(Oct 2024)
Products & Services of Certain Affinity
Certain Affinity offers a comprehensive portfolio of products and services, including Halo Franchise Development, Call of Duty Franchise Development, and Age of Booty.
Services for enhancing and expanding Halo games with multiplayer features
Work on improving gameplay and content for Call of Duty titles
Original IP game featuring real-time strategy and pirate themes
Apps and channels of Certain Affinity
its YouTube channel Certain Affinity has 4.42K subscribers and 30 videos.
Videos from Certain Affinity
The most watched videos on Certain Affinity's YouTube channel, Certain Affinity (4.42K subscribers). Click a video to play it here.
More on Certain Affinity.
Funding Insights of Certain Affinity
Certain Affinity has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 2
- Last Round Series A — $10M
- First Round $5M
(Aug 2017)
- Investors Count 2
All 2 funding rounds of Certain Affinity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $10M | Series A | – | – | |
| Aug 2017 | $5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Certain Affinity
Certain Affinity has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Keywords Studios, Leyou Tech and Capstar Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capstar Partners is involved in investment activities. | – | capstarpartners.com | - | |
Developer and publisher of PC and console video games | 2011 | leyoutech.com.hk | Admiralty, China | |
Game development, art, engineering, and localization services are provided. | 1998 | keywordsstudios.com | Dublin, Ireland |
Investor details for Certain Affinity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Certain Affinity
48 people are tracked at Certain Affinity (10 in leadership, 38 in team).
| Name | Role | Group |
|---|---|---|
Max Hoberman | Founder & President | Leadership |
Mark Davis | Production Director | Leadership |
William Fox | Game Director | Leadership |
Rick Ortiz | Vice President, People And Culture | Leadership |
Joey Cordero | Director Of Talent Acquisition | Leadership |
Paul Sams | President & Chief Operating Officer | Leadership |
Samuel I. | Technical Director | Leadership |
Avi Mintz | Vp, Executive Producer | Leadership |
Stephanie Letendre | Vice President Of Finance | Leadership |
Chrl Elena Bailey | Senior People & Culture Business Partner | Leadership |
Audrey Dahl | QA Lead | Team |
Anna Ignatenko | Controller | Team |
Byron Welch | Quality Assurance Lead | Team |
Seth Bomgardner | Senior Talent Acquisition Lead | Team |
Vincent Kocks | Advanced Engineer | Team |
Amanda Price | Accountant | Team |
Robert Fleming | Senior Producer | Team |
Danilo B. | Lead Technical Animator | Team |
Olivia Koval | Senior Technical Animator | Team |
Jake Lutes | QA Analyst | Team |
28 more people are available in the full profile.
Complete people profiles for Certain Affinity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Certain Affinity
4 dated milestones of Certain Affinity across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Certain Affinity is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by Keywords.
Competitors of Certain Affinity
Certain Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nexon, Take-Two Interactive, Atari, Playrix and Nintendo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nexon.com | 1994 | El Segundo, United States | – | – | Nexon is recognized as a leading developer of online games. | |
| take2games.com | 1993 | New York, United States | – | 11,580 | Video games for PC and console platforms are developed. | |
| atari.com | 1972 | New York, United States | – | 25 | Developer and publisher of casual casino PC games | |
| playrix.com | 2004 | Dublin, Ireland | – | 121 | Casual video games are developed for mobile and PC platforms. | |
| nintendo.com | 1980 | Redmond, United States | – | 1,677 | Nintendo is recognized for developing gaming consoles and software. | |
| thatgamecompany.com | 2006 | Santa Monica, United States | $172.5M | 73 | Developer of PC and mobile-based games | |
| kunlun.com | 2008 | Beijing, China | $8.12M | – | Online games are developed and distributed by Kunlun. | |
| starbreeze.com | 1998 | Stockholm, Sweden | $8.32M | – | PC and console video games are developed by Starbreeze. | |
| harmonixmusic.com | 1995 | Boston, United States | $15.05M | – | Music-oriented video games are developed for multiple platforms. |
Detailed competitors of Certain Affinity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Certain Affinity
The website of Certain Affinity (certainaffinity.com) receives about 10K visits a month.
- Monthly visits10K
▲ 96.8% vs previous month
Websites whose visitors overlap most with Certain Affinity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
polyphobia3d.deviantart.com | polyphobia3d.deviantart.com | 100% | – | – | – |
gamefans.com | gamefans.com | 95% | – | – | – |
| bluepointgames.com | 94% | 11.3K | #2,026,459 | View details | |
l4d.com | l4d.com | 92% | – | #228,342 | – |
capcom-unity.com | capcom-unity.com | 91% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Certain Affinity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Certain Affinity
Complete news archive for Certain Affinity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Certain Affinity
10 companies that operate in the same segment as Certain Affinity (MMORPG & Online Gaming), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Casual games developer and publisher for mobile and web platforms | 2007 | San Francisco, California, United States | USD 525.6 M | USD 49.68 M | 624 | |
Developer of mobile-based casual video games | 2017 | London, England, United Kingdom | USD 202 M | – | – | |
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | – | 771 | |
Mobile games are developed and published by Jam City. | 2007 | Culver City, California, United States | USD 499.49 M | – | – | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Mobile social games and services are developed and operated globally. | 1999 | Shibuya, Tokyo, Japan | – | USD 926.03 M | 2,570 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Casino games are developed for mobile and web platforms. | 2011 | Burlingame, California, United States | USD 36.17 M | USD 235.1 M | 568 |
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Frequently Asked Questions about Certain Affinity
Certain Affinity was founded in 2006 and raised its 1st funding round 11 years after it was founded.
Certain Affinity is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Certain Affinity is a funded company, having raised a total of $15M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Aug 2017.
Certain Affinity, founded in 2006, is an American video game development studio. It specializes in developing action games. It has collaborated with other developers to develop games such as World of Tanks, Call of Duty, and DOOM. Leyou Technologies Holdings has acquired a minority stake in Certain Affinity. Its first game was Age of Booty, a real-time strategy game, released on Steam for Xbox and PlayStation devices.
Certain Affinity's top competitors include Nexon, Playrix and Take-Two Interactive.
Certain Affinity offers Halo Franchise Development, Call of Duty Franchise Development, and Age of Booty.
Certain Affinity has 3 investors. Key investors include Keywords Studios, Leyou Tech, and Capstar Partners.
Certain Affinity operates through Certain Affinity, Inc..
Yes. Certain Affinity was acquired by Keywords in October 2024.