About Challenger
Challenger is a company based in Arlington (United States) founded in 2008 was acquired by Richardson in September 2024. It operates as a Professional Services, and AI-as-a-Service. Challenger offers products and services including Sales Training and Development, Online Sales Courses, AI Intelligence Suite, Customer Service Skills Training, and Sales Hiring Assessments. Challenger operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Interpublic, among others.
- Headquarter Arlington, United States
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Sectors
Business Services
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Phone
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Website
*********
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Social
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- Legal Name Challenger Performance Optimization, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Marlin Equity Partners
& 1 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Challenger
Challenger offers a comprehensive portfolio of products and services, including Sales Training and Development, Online Sales Courses, AI Intelligence Suite, Customer Service Skills Training, and Sales Hiring Assessments. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sales training is provided to enhance seller insights.
Online courses are offered for complex sales skills.
AI tools are used for forecast accuracy improvement.
Customer service training is delivered for low-effort experiences.
Hiring assessments are provided for better recruitment decisions.
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Funding Insights of Challenger
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Challenger
Challenger has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Marlin Equity Partners and Richardson. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Global private equity investments are managed by the firm.
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Founded Year | Domain | Location | |
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Sales training and skill assessment services are provided worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Challenger
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Challenger
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Challenger Comparisons
Competitors of Challenger
Challenger operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Interpublic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Integrated digital marketing campaigns are developed and executed across channels.
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| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
Advertising and marketing services are delivered globally by Interpublic.
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Challenger
Frequently Asked Questions about Challenger
When was Challenger founded?
Challenger was founded in 2008.
Where is Challenger located?
Challenger is headquartered in Arlington, United States. It is registered at Arlington, Virginia, United States.
What does Challenger do?
Challenger is focused on transforming sales, marketing, and customer service approaches for organizations. Services are provided across various sectors, including sales training, online courses, AI intelligence tools, and customer service skills development. Solutions are designed to disrupt conventional customer thinking by delivering unique insights during the sales process. Support is offered through skill development, message creation, and implementation programs to drive growth and improve financial performance for clients.
Who are the top competitors of Challenger?
Challenger's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Challenger offer?
Challenger offers Sales Training and Development, Online Sales Courses, AI Intelligence Suite, Customer Service Skills Training, and Sales Hiring Assessments.
Who are Challenger's investors?
Challenger has 2 investors. Key investors include Marlin Equity Partners, and Richardson.
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