Challenger

Arlington, United States Founded: 2008 • Age: 18 yrs Acquired By Richardson
Sales and marketing strategy services are provided to businesses.
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About Challenger

Challenger is a company based in Arlington (United States) founded in 2008 was acquired by Richardson in September 2024. It operates as a Professional Services, and AI-as-a-Service. Challenger offers products and services including Sales Training and Development, Online Sales Courses, AI Intelligence Suite, Customer Service Skills Training, and Sales Hiring Assessments. Challenger operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Interpublic, among others.

  • Headquarter Arlington, United States
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Challenger Performance Optimization, Inc.
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Richardson

    & 1 more

    (Sep 17, 2024)

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Products & Services of Challenger

Challenger offers a comprehensive portfolio of products and services, including Sales Training and Development, Online Sales Courses, AI Intelligence Suite, Customer Service Skills Training, and Sales Hiring Assessments. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Sales training is provided to enhance seller insights.

Online courses are offered for complex sales skills.

AI tools are used for forecast accuracy improvement.

Customer service training is delivered for low-effort experiences.

Hiring assessments are provided for better recruitment decisions.

People of Challenger
Headcount 50-200
Employee Profiles 11
Employee Profiles
People
Peter Krauss
Authorized Facilitator Of The Challenger Selling Model ™
People
Jennifer Anderson
Business Development Associate
People
Steve Arndt
Key Account Director
People
Amanda Miller
Product Analyst

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Funding Insights of Challenger

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Challenger

Challenger has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Marlin Equity Partners and Richardson. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Global private equity investments are managed by the firm.
Founded Year Domain Location
Sales training and skill assessment services are provided worldwide.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Challenger

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Challenger

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Challenger Comparisons

Employees
+
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Competitors of Challenger

Challenger operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Interpublic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Integrated digital marketing campaigns are developed and executed across channels.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Advertising and marketing services are delivered globally by Interpublic.
domain founded_year HQ Location
Digital advertising and content marketing services are provided globally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Challenger

Frequently Asked Questions about Challenger

When was Challenger founded?

Challenger was founded in 2008.

Where is Challenger located?

Challenger is headquartered in Arlington, United States. It is registered at Arlington, Virginia, United States.

What does Challenger do?

Challenger is focused on transforming sales, marketing, and customer service approaches for organizations. Services are provided across various sectors, including sales training, online courses, AI intelligence tools, and customer service skills development. Solutions are designed to disrupt conventional customer thinking by delivering unique insights during the sales process. Support is offered through skill development, message creation, and implementation programs to drive growth and improve financial performance for clients.

Who are the top competitors of Challenger?

Challenger's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

What products or services does Challenger offer?

Challenger offers Sales Training and Development, Online Sales Courses, AI Intelligence Suite, Customer Service Skills Training, and Sales Hiring Assessments.

Who are Challenger's investors?

Challenger has 2 investors. Key investors include Marlin Equity Partners, and Richardson.

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