About Chameleon
Chameleon is a Technology company based in San Francisco (United States) founded in 2015 by Brian Norton and Pulkit Agrawal. User experience platforms are configured and customized for product optimization. It operates on a SaaS (Software-as-a-Service) model. Chameleon has raised $14.9 million across 2 funding rounds from investors including True Ventures, Kevin Patrick Mahaffey and Kevin Wang. The company has 18 employees. Its chief executive, as recorded, is Pulkit Agrawal. Its website chameleon.io draws about 105 thousand monthly visits. Chameleon offers products and services including Chameleon Platform, Product Tours, Tooltips, and Microsurveys. Its focus areas include Software and Digital Adoption Platforms. Its legal entity is Chameleon Intelligent Tech, Inc. Its competitors include UserZoom, Frigade and Chromatic; 2 of its 3 listed competitors have raised funding.
Company details
Chameleon is established as a digital adoption platform specializing in creating native-feeling, non-disruptive in-app experiences for SaaS products. Solutions are developed to enhance user onboarding, feature adoption, and feedback collection through tools like product tours, tooltips, and microsurveys. The platform is tailored for technology sectors, particularly SaaS companies, aiming to improve user engagement without interrupting product flows. Integrations with analytics and CRM tools are supported to enable precise targeting and performance measurement. AI-driven features are incorporated to accelerate campaign creation and provide real-time insights for product teams.
- Headquarters San Francisco, United States
- Employees 18
- Founders Brian Norton, Pulkit Agrawal
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Website chameleon.io
- Social LinkedIn X Facebook
- Legal Name Chameleon Intelligent Tech, Inc.
- Total Equity Funding$14.9M (USD)
in 2 rounds
- Latest Funding Round$13M (USD), Series A
Sep 2022
- InvestorsTrue Ventures
& 3 more
- Employee Count18
Products & Services of Chameleon
Chameleon offers a comprehensive portfolio of products and services, including Chameleon Platform, Product Tours, Tooltips, and Microsurveys.
In-app experiences are built for product adoption.
Step-by-step walkthroughs are provided for user onboarding.
Contextual help is offered to unblock user issues.
Targeted feedback is collected within the product environment.
Funding Insights of Chameleon
Chameleon has successfully raised a total of $14.9M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $13 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.9M
- Total Rounds 2
- Last Round Series A — $13M
- First Round $1.9M
(Apr 2016)
- Investors Count 4
All 2 funding rounds of Chameleon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $13M | Series A | – | Matrix | |
| Apr 2016 | $1.9M | Seed | – | – |
4 investors in total: 2 institutional and 2 angel.
Investors in Chameleon
Chameleon has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include True Ventures, Kevin Patrick Mahaffey and Kevin Wang.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States | ||
KP Kevin Patrick Mahaffey | Co-founder of Lookout, active angel investor in Indian startups | unknown_8644db92138944a28 | ||
KW Kevin Wang | unknown_06220e4031d04d6ca |
Investor details for Chameleon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Chameleon
23 people are tracked at Chameleon (6 in leadership, 17 in team); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Brian Norton | Co-Founder | Leadership |
Pulkit Agrawal | Co-Founder & CEO | Leadership |
Tiago Mota | Head of Customer Success | Leadership |
Shannon Norton | Head Of Operations | Leadership |
Jay Filiatrault | Head of Growth | Leadership |
Ignacio Basail Mobaied | Head Of QA | Leadership |
Olivia Oddo | Frontend Engineer | Team |
Mariana Caramori | Full Stack Engineer | Team |
Aaron Cody | Engineering Manager | Team |
🌙 Kristin Z. | Senior Frontend Engineer - Remote | Team |
Kevin Brown | Customer Success Lead | Team |
Felipe Bernardes | Engineering Manager | Team |
Andrew McNeil | Senior Customer Success Manager | Team |
Tj Vo 🌈 | Product Manager | Team |
Nuno Morais | Senior Customer Success Manager | Team |
Victoria Solorzano | Technical Champion | CSM + CS | Team |
Maddie Miller Lacambra | Operations Manager | Team |
Anton Kolmakov | Senior Backend Engineer | Team |
Elliott Young | Senior Backend Engineer | Team |
Ashley Duncan | Growth Marketer | Team |
3 more people are available in the full profile.
Complete people profiles for Chameleon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Chameleon
3 dated milestones of Chameleon across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Chameleon is founded.
- Funding First funding round of $1.9M.
- Funding Latest funding round, Series A, of $13.0M.
Competitors of Chameleon
Chameleon has 3 listed competitors in our database, 2 of them funded. They include UserZoom, Frigade and Chromatic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| userzoom.com | 2007 | San Jose, United States | $136.55M | 429 | Cloud-based platform for user experience research and testing is utilized. | |
| frigade.com | 2022 | San Francisco, United States | $3M | User workflow automation software for onboarding and engagement is provided. | ||
| chromatic.com | 2017 | San Francisco, United States | 30 | Visual testing and review tools are provided for web UIs. |
Detailed competitors of Chameleon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Chameleon
The website of Chameleon (chameleon.io) receives about 105.2K visits a month and ranks #375,522 among all websites worldwide, #3,820 in Graphics Multimedia and Web Design.
- Monthly visits105.2K
▲ 3.5% vs previous month
- Unique visitors41.5K
per month
- Global rank#375,522
among all websites
- Category rank#3,820
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate40%
- Pages per visit2.1
- Average visit48 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Chameleon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| appcues.com | 100% | 151.3K | #304,641 | View details | |
| userguiding.com | 96% | 141.3K | #286,378 | View details | |
| walnut.io | 89% | 40.8K | #818,043 | View details | |
| userflow.com | 88% | 87.8K | #417,227 | View details | |
accounts.google.com | accounts.google.com | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Chameleon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Productivity & Collaboration Tools
3 companies that operate in the same segment as Chameleon (Productivity & Collaboration Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collaborative platform for design prototyping and feedback is provided. | 2012 | San Francisco, California, United States | USD 748.62 M | 2,877 | ||
Provider of AI and cloud-based writing assistance platform for improving writing and communication | 2009 | San Francisco, California, United States | USD 545.37 M | 4,208 | ||
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 |
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Frequently Asked Questions about Chameleon
Chameleon was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Chameleon is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Pulkit Agrawal is the CEO of Chameleon, as recorded in our data. They have also founded this company.
Chameleon is a funded company, having raised a total of $14.9M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.9M, raised on Apr 2016.
Chameleon has 18 employees.
Chameleon is established as a digital adoption platform specializing in creating native-feeling, non-disruptive in-app experiences for SaaS products. Solutions are developed to enhance user onboarding, feature adoption, and feedback collection through tools like product tours, tooltips, and microsurveys. The platform is tailored for technology sectors, particularly SaaS companies, aiming to improve user engagement without interrupting product flows. Integrations with analytics and CRM tools are supported to enable precise targeting and performance measurement. AI-driven features are incorporated to accelerate campaign creation and provide real-time insights for product teams.
Chameleon offers Chameleon Platform, Product Tours, Tooltips, and Microsurveys.
Chameleon has 4 investors. Key investors include True Ventures, Kevin Patrick Mahaffey, Kevin Wang, and Matrix.
Chameleon operates through Chameleon Intelligent Tech, Inc..
The website of Chameleon receives about 105 thousand visits a month and ranks #375,522 among all websites worldwide.