About Appcues
Appcues is a Technology company based in Boston (United States) founded in 2013. Personalized onboarding software is provided for user engagement. Appcues has raised $43.3 million across 3 funding rounds from investors including Atlas Venture, NewSpring Capital and Columbia Partners. Its website appcues.com draws about 151 thousand monthly visits. Appcues offers products and services including In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications. Its focus areas include Enterprise Applications, Customer Success Management, Customer Onboarding and Tutorials. Its legal entity is APPCUES, INC. Its competitors include OneMob, Tourial and Arrows; 3 of its 3 listed competitors have raised funding.
Company details
Personalized user onboarding software solutions. The platform allows businesses to create personalized onboarding flows, in-app tutorials and notifications from a library of patterns and templates for web and mobile users. Businesses can engage better with segmentation rules and customized templates. It supports integration with Segment, Kissmetrics, HubSpot, and Google Analytics. Offers a 14-day free trial period. Angel investors include Ty Danco, Dharmesh Shah, Brian Halligan, David Cancel, Elias Torres, Ric Calvillo, and others
- Headquarters Boston, United States
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Website appcues.com
- Social LinkedIn X Facebook YouTube
- Legal Name Appcues, Inc.
- Total Equity Funding$43.3M (USD)
in 3 rounds
- Latest Funding Round$32.1M (USD), Series B
Jan 2022
- InvestorsAtlas Venture
& 18 more
Products & Services of Appcues
Appcues offers a comprehensive portfolio of products and services, including In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications.
Delivers targeted messages within apps to guide users.
Automates user journeys across various channels.
Sends personalized emails based on user actions.
Monitors message impact and user engagement metrics.
Provides targeted alerts to retain user attention.
Apps and channels of Appcues
its YouTube channel Appcues has 1.31K subscribers and 30 videos.
Videos from Appcues
The most watched videos on Appcues's YouTube channel, Appcues (1.31K subscribers). Click a video to play it here.
More on Appcues.
Funding Insights of Appcues
Appcues has successfully raised a total of $43.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $32.1 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.3M
- Total Rounds 3
- Last Round Series B — $32.1M
- First Round $1.2M
(Dec 2014)
- Investors Count 19
All 3 funding rounds of Appcues with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $32.1M | Series B | – | NewSpring | |
| Aug 2018 | $10M | Series A | – | Sierra Ventures | |
| Dec 2014 | $1.2M | Seed | – | David Cancel |
19 investors in total: 5 institutional and 14 angel.
Investors in Appcues
Appcues has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Atlas Venture, NewSpring Capital and Columbia Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on lower-middle market growth, healthcare, and various strategies. | newspringcapital.com | |||
Early-stage venture capital investments in AI, healthcare, and enterprise technologies. | sierraventures.com | |||
Accomplice is engaged in venture capital investments for startups. | accomplice.co | Boston, United States | ||
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Offers investment management services to clients in financial sector. | 1995 | columbiaptrs.com | Chevy Chase, United States | |
MM Matt Mickiewicz | Angel investor, serial entrepreneur, co-founder of SitePoint, 99designs, and Flippa. | unknown_24545e9909804bb39 | ||
VR Vinayak Ranade | unknown_0227ff4bda184f99b | |||
JM Jessica Meher | Co-founder of Embibe, edtech innovator, active angel investor in Indian startups | unknown_8f92967718504c3ba | ||
CY Chris Yin | unknown_690d83ce7a294a93b | |||
AW Andreas Wiese | unknown_2c36d54584e644e99 |
Investor details for Appcues
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Appcues
73 people are tracked at Appcues (14 in leadership, 59 in team).
| Name | Role | Group |
|---|---|---|
Jackson Noel | CEO & co-Founder | Leadership |
Jared DeLuca | Director Of Operations | Leadership |
Susan R. LaSalla | VP of Finance | Leadership |
Ricky Perez | Director Of Support | Leadership |
Julie Ruhland | Director Of Finance | Leadership |
Sean Edwards | Head Of Information Security | Leadership |
William Hodack | Director Of Platform Engineering | Leadership |
Tanya Higgins | Brand Design Director | Leadership |
Jessica Haas | Chief Of Staff | Leadership |
Eric Keating | Vp, Marketing & Sales | Leadership |
Chris Brookins | VP Engineering | Leadership |
Jeff Clark | Interim Head Of Product | Leadership |
Heath Capps | Director Of Sales | Leadership |
Katie Carney | Director Of Account Management | Leadership |
James Ellis | Principal Mobile Engineering Lead | Team |
Ruben Cruz-Alvarez | Manager, Customer Success | Team |
Paige Thowson | Implementation Manager | Team |
Pip Johnson | Customer Success Manager, Europe | Team |
Shelyn O. | Global Product Marketing Scholarship Awardee | Team |
Karissa Brown | Manager, Customer Success | Team |
53 more people are available in the full profile.
Complete people profiles for Appcues
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Appcues
3 dated milestones of Appcues across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Appcues is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series B, of $32.1M.
Competitors of Appcues
Appcues has 3 listed competitors in our database, 3 of them funded. They include OneMob, Tourial and Arrows.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onemob.com | 2014 | Walnut Creek, United States | $900,000 | Personal video messages are recorded and tracked for sales engagement. | ||
| tourial.com | 2019 | Atlanta, United States | $5.4M | Provider of tools for creating virtual product tours | ||
| arrows.to | 2018 | Madison, United States | $8.04M | 8 | Arrow-based self-service tips for customer onboarding are provided. |
Detailed competitors of Appcues
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Appcues
The website of Appcues (appcues.com) receives about 151.3K visits a month and ranks #304,641 among all websites worldwide, #3,065 in Graphics Multimedia and Web Design.
- Monthly visits151.3K
▲ 15.5% vs previous month
- Unique visitors55.8K
per month
- Global rank#304,641
among all websites
- Category rank#3,065
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate43%
- Pages per visit2.2
- Average visit47 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Appcues. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| userguiding.com | 100% | 141.3K | #286,378 | View details | |
| chameleon.io | 93% | 105.2K | #375,522 | View details | |
| userflow.com | 89% | 87.8K | #417,227 | View details | |
| dtelepathy.com | 86% | View details | |||
| loom.com | 85% | 19.6M | #3,257 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Appcues
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Appcues (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Appcues
Complete news archive for Appcues
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- Brand-specific news history
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Frequently Asked Questions about Appcues
Appcues was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Appcues is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Appcues is a funded company, having raised a total of $43.3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Dec 2014.
Personalized user onboarding software solutions. The platform allows businesses to create personalized onboarding flows, in-app tutorials and notifications from a library of patterns and templates for web and mobile users. Businesses can engage better with segmentation rules and customized templates. It supports integration with Segment, Kissmetrics, HubSpot, and Google Analytics. Offers a 14-day free trial period. Angel investors include Ty Danco, Dharmesh Shah, Brian Halligan, David Cancel, Elias Torres, Ric Calvillo, and others.
Appcues offers In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications.
Appcues has 19 investors. Key investors include Atlas Venture, NewSpring Capital, Columbia Partners, Sierra Ventures, and Accomplice.
Appcues operates through Appcues, Inc..
The website of Appcues receives about 151 thousand visits a month and ranks #304,641 among all websites worldwide.