Appcues

Boston, United States Founded: 2013 • Age: 13 yrs
Personalized onboarding software is provided for user engagement.
Annual revenue - Latest available
Total funding $43.3M 3 rounds
Employees - Tracked headcount
Investors 19 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About Appcues

Appcues is a company based in Boston (United States) founded in 2013. Appcues has raised $43.3 million across 3 funding rounds from investors including Atlas Venture, NewSpring Capital and Columbia Partners. Appcues offers products and services including In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications. Appcues operates in a competitive market with competitors including Floik, OneMob, Tourial, Arrows and Learndot, among others.

  • Headquarter Boston, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Appcues, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $43.3 M (USD)

    in 3 rounds

  • Latest Funding Round
    $32.1 M (USD), Series B

    Jan 11, 2022

  • Investors
    Atlas Venture

    & 18 more

  • Employee Count
    Employee Count
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Products & Services of Appcues

Appcues offers a comprehensive portfolio of products and services, including In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications.

Primary

Delivers targeted messages within apps to guide users.

Automates user journeys across various channels.

Sends personalized emails based on user actions.

Monitors message impact and user engagement metrics.

Provides targeted alerts to retain user attention.

People of Appcues

Headcount 50-200
Employee Profiles 73
Employee Profiles
People
Jackson Noel
CEO & co-Founder
People
James Ellis
Principal Mobile Engineering Lead
People
Ruben Cruz-Alvarez
Manager, Customer Success
People
Paige Thowson
Implementation Manager

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Funding Insights of Appcues

Appcues has successfully raised a total of $43.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $32.1 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $32.1M
  • First Round

    (23 Dec 2014)

  • Investors Count 19
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2022 Amount Series B - Appcues Valuation NewSpring
Aug, 2018 Amount Series A - Appcues Valuation Sierra Ventures
Dec, 2014 Amount Seed - Appcues Valuation David Cancel

Investors in Appcues

Appcues has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Atlas Venture, NewSpring Capital and Columbia Partners.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investment firm focusing on lower-middle market growth, healthcare, and various strategies.
Founded Year Domain Location
Early-stage venture capital investments in AI, healthcare, and enterprise technologies.
Founded Year Domain Location
Accomplice is engaged in venture capital investments for startups.
Founded Year Domain Location

Investments & Acquisitions by Appcues

Investments

Financial Statements - Appcues

Appcues Comparisons

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Competitors of Appcues

Appcues operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Floik, OneMob, Tourial, Arrows and Learndot, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered tools for product demos are provided to sales teams.
domain founded_year HQ Location
Personal video messages are recorded and tracked for sales engagement.
domain founded_year HQ Location
Provider of tools for creating virtual product tours
domain founded_year HQ Location
Arrow-based self-service tips for customer onboarding are provided.
domain founded_year HQ Location
Learning Management System for customer training and educating

Latest news on Appcues

Frequently Asked Questions about Appcues

Appcues was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Appcues is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Appcues is a funded company, having raised a total of $43.3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Dec 23, 2014.

Personalized user onboarding software solutions. The platform allows businesses to create personalized onboarding flows, in-app tutorials and notifications from a library of patterns and templates for web and mobile users. Businesses can engage better with segmentation rules and customized templates. It supports integration with Segment, Kissmetrics, HubSpot, and Google Analytics. Offers a 14-day free trial period. Angel investors include Ty Danco, Dharmesh Shah, Brian Halligan, David Cancel, Elias Torres, Ric Calvillo, and others.

Appcues's top competitors include Trainn, Floik and Arrows.

Appcues offers In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications.

Appcues has 19 investors. Key investors include Atlas Venture, NewSpring Capital, Columbia Partners, Sierra Ventures, and Accomplice.

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