About Appcues
Appcues is a company based in Boston (United States) founded in 2013.. Appcues has raised $43.3 million across 3 funding rounds from investors including Atlas Venture, NewSpring Capital and Columbia Partners. Appcues offers products and services including In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications. Appcues operates in a competitive market with competitors including Floik, OneMob, Tourial, Arrows and Learndot, among others.
- Headquarter Boston, United States
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Appcues, Inc.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$43.3 M (USD)
in 3 rounds
-
Latest Funding Round
$32.1 M (USD), Series B
Jan 11, 2022
-
Investors
Atlas Venture
& 18 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Appcues
Appcues offers a comprehensive portfolio of products and services, including In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers targeted messages within apps to guide users.
Automates user journeys across various channels.
Sends personalized emails based on user actions.
Monitors message impact and user engagement metrics.
Provides targeted alerts to retain user attention.
Unlock access to complete
Funding Insights of Appcues
Appcues has successfully raised a total of $43.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $32.1 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $32.1M
-
First Round
First Round
(23 Dec 2014)
- Investors Count 19
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Series B - Appcues | Valuation | NewSpring | |
| Aug, 2018 | Amount | Series A - Appcues | Valuation | Sierra Ventures | |
| Dec, 2014 | Amount | Seed - Appcues | Valuation | David Cancel |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Appcues
Appcues has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Atlas Venture, NewSpring Capital and Columbia Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investment firm focusing on lower-middle market growth, healthcare, and various strategies.
|
Founded Year | Domain | Location | |
|
Early-stage venture capital investments in AI, healthcare, and enterprise technologies.
|
Founded Year | Domain | Location | |
|
Accomplice is engaged in venture capital investments for startups.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Appcues
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Appcues
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Appcues Comparisons
Competitors of Appcues
Appcues operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Floik, OneMob, Tourial, Arrows and Learndot, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered tools for product demos are provided to sales teams.
|
|
| domain | founded_year | HQ Location |
Personal video messages are recorded and tracked for sales engagement.
|
|
| domain | founded_year | HQ Location |
Provider of tools for creating virtual product tours
|
|
| domain | founded_year | HQ Location |
Arrow-based self-service tips for customer onboarding are provided.
|
|
| domain | founded_year | HQ Location |
Learning Management System for customer training and educating
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Appcues
Frequently Asked Questions about Appcues
When was Appcues founded?
Appcues was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Appcues located?
Appcues is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Appcues a funded company?
Appcues is a funded company, having raised a total of $43.3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Dec 23, 2014.
What does Appcues do?
Personalized user onboarding software solutions. The platform allows businesses to create personalized onboarding flows, in-app tutorials and notifications from a library of patterns and templates for web and mobile users. Businesses can engage better with segmentation rules and customized templates. It supports integration with Segment, Kissmetrics, HubSpot, and Google Analytics. Offers a 14-day free trial period. Angel investors include Ty Danco, Dharmesh Shah, Brian Halligan, David Cancel, Elias Torres, Ric Calvillo, and others.
What products or services does Appcues offer?
Appcues offers In-app Messaging, Workflows, Email, Data Tracking, and Push Notifications.
Who are Appcues's investors?
Appcues has 19 investors. Key investors include Atlas Venture, NewSpring Capital, Columbia Partners, Sierra Ventures, and Accomplice.