About Tourial
Tourial is a company based in Atlanta (United States) founded in 2019 by Andrew Binkley.. Tourial has raised $5.4 million across 2 funding rounds from investors including Knoll Ventures, Bonfire Ventures and SaaS Ventures. Tourial offers products and services including Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture. Tourial operates in a competitive market with competitors including Appcues, Floik, Learndot, OneMob and Arrows, among others.
- Headquarter Atlanta, United States
- Founders Andrew Binkley
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Tourial, Inc.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$5.4 M (USD)
in 2 rounds
-
Latest Funding Round
$1.55 M (USD), Series A
Mar 22, 2023
-
Investors
Knoll Ventures
& 4 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Tourial
Tourial offers a comprehensive portfolio of products and services, including Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for planning and building interactive micro tours
Hub for organizing collections of micro tours
System to track user engagement and interests
Syncs tour data with marketing tools like Salesforce
Chrome extension for capturing screens and workflows
Unlock access to complete
Leadership Team
3 people
Software Development Team
1 people
Operations Team
1 people
Senior Team
1 people
Unlock access to complete
Funding Insights of Tourial
Tourial has successfully raised a total of $5.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.55 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.6M
-
First Round
First Round
(28 Oct 2021)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Series A - Tourial | Valuation |
investors |
|
| Oct, 2021 | Amount | Series A - Tourial | Valuation | Bonfire Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tourial
Tourial has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Knoll Ventures, Bonfire Ventures and SaaS Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investments are directed toward early-stage companies by Bonfire Ventures.
|
Founded Year | Domain | Location | |
|
Early-stage investments are made in US companies across various sectors.
|
Founded Year | Domain | Location | |
|
Early-stage investments are provided to visionary SaaS founders.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Tourial
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Tourial
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tourial Comparisons
Competitors of Tourial
Tourial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Appcues, Floik, Learndot, OneMob and Arrows, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Personalized onboarding software is provided for user engagement.
|
|
| domain | founded_year | HQ Location |
AI-powered tools for product demos are provided to sales teams.
|
|
| domain | founded_year | HQ Location |
Learning Management System for customer training and educating
|
|
| domain | founded_year | HQ Location |
Personal video messages are recorded and tracked for sales engagement.
|
|
| domain | founded_year | HQ Location |
Arrow-based self-service tips for customer onboarding are provided.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Tourial
When was Tourial founded?
Tourial was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is Tourial located?
Tourial is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Is Tourial a funded company?
Tourial is a funded company, having raised a total of $5.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.85M, raised on Oct 28, 2021.
What does Tourial do?
Tourial was founded in 2019 in Atlanta, United States, as a provider of software tools in the tech sector. Virtual self-guiding tours are enabled through the platform for customer success teams, supporting multiple journeys such as events, media, marketing, and product demonstrations. Screenshots integrated with video tooltips are also facilitated to enhance virtual product experiences. Operations focus on building interactive tours across digital channels.
Who are the top competitors of Tourial?
What products or services does Tourial offer?
Tourial offers Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture.
Who are Tourial's investors?
Tourial has 5 investors. Key investors include Knoll Ventures, Bonfire Ventures, SaaS Ventures, TnT Ventures, and Tom Noonan.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.