About Tourial
Tourial is a Technology company based in Atlanta (United States) founded in 2019 by Andrew Binkley. Provider of tools for creating virtual product tours. Tourial has raised $5.4 million across 2 funding rounds from investors including Knoll Ventures, Bonfire Ventures and SaaS Ventures. Tourial offers products and services including Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture. Its focus areas include Enterprise Applications, Customer Success Management, Customer Onboarding and Tutorials. Its legal entity is Tourial, Inc. Its competitors include Appcues, OneMob and Arrows; 3 of its 3 listed competitors have raised funding.
Company details
Tourial was founded in 2019 in Atlanta, United States, as a provider of software tools in the tech sector. Virtual self-guiding tours are enabled through the platform for customer success teams, supporting multiple journeys such as events, media, marketing, and product demonstrations. Screenshots integrated with video tooltips are also facilitated to enhance virtual product experiences. Operations focus on building interactive tours across digital channels.
- Headquarters Atlanta, United States
- Founders Andrew Binkley
- SectorsTechnology
- Website tourial.com
- Social LinkedIn
- Legal Name Tourial, Inc.
- Total Equity Funding$5.4M (USD)
in 2 rounds
- Latest Funding Round$1.55M (USD), Series A
Mar 2023
- InvestorsKnoll Ventures
& 4 more
Products & Services of Tourial
Tourial offers a comprehensive portfolio of products and services, including Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture.
Tool for planning and building interactive micro tours
Hub for organizing collections of micro tours
System to track user engagement and interests
Syncs tour data with marketing tools like Salesforce
Chrome extension for capturing screens and workflows
Funding Insights of Tourial
Tourial has successfully raised a total of $5.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.55 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.4M
- Total Rounds 2
- Last Round Series A — $1.55M
- First Round $3.85M
(Oct 2021)
- Investors Count 5
All 2 funding rounds of Tourial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $1.55M | Series A | – | – | – |
| Oct 2021 | $3.85M | Series A | – | Bonfire Ventures |
5 investors in total: 4 institutional and 1 angel.
Investors in Tourial
Tourial has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Knoll Ventures, Bonfire Ventures and SaaS Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage companies by Bonfire Ventures. | bonfirevc.com | Santa Monica, United States | ||
Early-stage investments are made in US companies across various sectors. | 2014 | knollventures.com | Atlanta, United States | |
Early-stage investments are provided to visionary SaaS founders. | saasventurecapital.com | |||
| tnt.ventures | ||||
TN Tom Noonan | Angel investor and tech entrepreneur, co-founder of Internet Security Systems. | unknown_75df5d4757c94cbdb |
Investor details for Tourial
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tourial
7 people are tracked at Tourial (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Andrew Binkley | Co-Founder | Leadership |
Jason Graub | Co-founder And Chief Operating Officer | Leadership |
Cole Oslund | Director Of Customer Success | Leadership |
Joey Alvandi | Community Lead & Commercial Account Executive | Team |
Davis Thompson | Business Operations Manager | Team |
Sarah Gibson | Senior Customer Success Manager | Team |
Marra Gillison | Strategic Account Executive - Team Lead | Team |
Complete people profiles for Tourial
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Timeline of Tourial
3 dated milestones of Tourial across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Tourial is founded.
- Funding First funding round of $3.9M.
- Funding Latest funding round, Series A, of $1.6M.
Competitors of Tourial
Tourial has 3 listed competitors in our database, 3 of them funded. They include Appcues, OneMob and Arrows.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appcues.com | 2013 | Boston, United States | $43.3M | 78 | Personalized onboarding software is provided for user engagement. | |
| onemob.com | 2014 | Walnut Creek, United States | $900,000 | Personal video messages are recorded and tracked for sales engagement. | ||
| arrows.to | 2018 | Madison, United States | $8.04M | 8 | Arrow-based self-service tips for customer onboarding are provided. |
Detailed competitors of Tourial
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Tourial
The website of Tourial (tourial.com) receives about 9.6K visits a month.
- Monthly visits9.6K
▼ 13.8% vs previous month
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Tourial (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Frequently Asked Questions about Tourial
Tourial was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Tourial is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Tourial is a funded company, having raised a total of $5.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.85M, raised on Oct 2021.
Tourial was founded in 2019 in Atlanta, United States, as a provider of software tools in the tech sector. Virtual self-guiding tours are enabled through the platform for customer success teams, supporting multiple journeys such as events, media, marketing, and product demonstrations. Screenshots integrated with video tooltips are also facilitated to enhance virtual product experiences. Operations focus on building interactive tours across digital channels.
Tourial offers Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture.
Tourial has 5 investors. Key investors include Knoll Ventures, Bonfire Ventures, SaaS Ventures, TnT Ventures, and Tom Noonan.
Tourial operates through Tourial, Inc..