About Tourial
Tourial is a company based in Atlanta (United States) founded in 2019 by Andrew Binkley. Tourial has raised $5.4 million across 2 funding rounds from investors including Knoll Ventures, Bonfire Ventures and SaaS Ventures. Tourial offers products and services including Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture. Tourial operates in a competitive market with competitors including Appcues, Floik, Learndot, OneMob and Arrows, among others.
- Headquarter Atlanta, United States
- Founders Andrew Binkley
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Tourial, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.4 M (USD)
in 2 rounds
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Latest Funding Round
$1.55 M (USD), Series A
Mar 22, 2023
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Investors
Knoll Ventures
& 4 more
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Employee Count
Employee Count
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Products & Services of Tourial
Tourial offers a comprehensive portfolio of products and services, including Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture.
Tool for planning and building interactive micro tours
Hub for organizing collections of micro tours
System to track user engagement and interests
Syncs tour data with marketing tools like Salesforce
Chrome extension for capturing screens and workflows
People of Tourial
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Leadership Team
3 people
Software Development Team
1 people
Operations Team
1 people
Senior Team
1 people
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Funding Insights of Tourial
Tourial has successfully raised a total of $5.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.55 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.6M
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First Round
First Round
(28 Oct 2021)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2023 | Amount | Series A - Tourial | Valuation |
investors |
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| Oct, 2021 | Amount | Series A - Tourial | Valuation | Bonfire Ventures |
Investors in Tourial
Tourial has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Knoll Ventures, Bonfire Ventures and SaaS Ventures.
| Investor | Description | Founded Year | Domain | Location |
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Investments are directed toward early-stage companies by Bonfire Ventures.
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Founded Year | Domain | Location | |
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Early-stage investments are made in US companies across various sectors.
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Founded Year | Domain | Location | |
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Early-stage investments are provided to visionary SaaS founders.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tourial
Financial Statements - Tourial
Tourial Comparisons
Competitors of Tourial
Tourial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Appcues, Floik, Learndot, OneMob and Arrows, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Personalized onboarding software is provided for user engagement.
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| domain | founded_year | HQ Location |
AI-powered tools for product demos are provided to sales teams.
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Learning Management System for customer training and educating
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| domain | founded_year | HQ Location |
Personal video messages are recorded and tracked for sales engagement.
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| domain | founded_year | HQ Location |
Arrow-based self-service tips for customer onboarding are provided.
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Latest news on Tourial
Frequently Asked Questions about Tourial
Tourial was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Tourial is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Tourial is a funded company, having raised a total of $5.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.85M, raised on Oct 28, 2021.
Tourial was founded in 2019 in Atlanta, United States, as a provider of software tools in the tech sector. Virtual self-guiding tours are enabled through the platform for customer success teams, supporting multiple journeys such as events, media, marketing, and product demonstrations. Screenshots integrated with video tooltips are also facilitated to enhance virtual product experiences. Operations focus on building interactive tours across digital channels.
Tourial offers Micro Tour Platform, Tour Centers, Analytics, Integrations & Partners, and Workflow Capture.
Tourial has 5 investors. Key investors include Knoll Ventures, Bonfire Ventures, SaaS Ventures, TnT Ventures, and Tom Noonan.