About Character Cosmetics
Character Cosmetics is a Consumer company based in Mumbai (India) founded in 2021. It provides online platform for purchasing makeup, skincare, and beauty essentials worldwide. It operates on a D2C and B2C model in Consumer and Retail sectors. The company has 1 employees. Its website charactercosmetics.in draws about 22 thousand monthly visits. Its Indian entity Future Makeup (India) Private Limited reported revenue of ₹175 Cr. Character Cosmetics offers products and services including Hyaluronic Acid High Coverage Foundation, Character Oil Control Setting Powder, 35 Color Glamour Edition Eyeshadow Palette, Character Quick Stick Foundation, and Character Creamy Matte Lipcolor. Its focus areas include Personal Care, Cosmetics, Makeup Products and Skincare. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Character Cosmetics operates as an online retailer offering a variety of beauty products, including foundations, lipsticks, primers, and skincare items. They facilitate sales through their website and mobile app, providing secure transactions, same-day dispatch, and cash-on-delivery options. Based in Mumbai, India, the company serves individual consumers with a focus on authentic products and customer convenience, ensuring easy ordering and delivery across the country.
- Headquarters Mumbai, India
- Employees 1
- SectorsConsumerRetail
- Email••••••••
- Website charactercosmetics.in
- Social Facebook Instagram YouTube
- Legal Name Future Makeup (India) Private Limited
- Date of Incorporation 09 Mar, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹175 Cr
FY 2025 · +117% YoY
- Net Profit₹6.89 Cr
FY 2025 · 4% margin
- EBITDA₹12.12 Cr
FY 2025 · 7% margin
- Employee Count1
Associated legal entities of Character Cosmetics
Character Cosmetics operates through Future Makeup (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Future Makeup (India) Private Limited CIN U51909MH2021PTC356647 | Active | 09 Mar 2021 | Mumbai, Maharashtra | ₹175 Cr | 256 | 3 | View details |
Products & Services of Character Cosmetics
Character Cosmetics offers a comprehensive portfolio of products and services, including Hyaluronic Acid High Coverage Foundation, Character Oil Control Setting Powder, 35 Color Glamour Edition Eyeshadow Palette, Character Quick Stick Foundation, and Character Creamy Matte Lipcolor.
High coverage foundation with hyaluronic acid for skin hydration
Powder for controlling oil and achieving a matte finish
Palette with various shades for eye makeup application
Stick foundation for easy, portable makeup coverage
Matte lipstick providing long-lasting color and comfort
Apps and channels of Character Cosmetics
Character Cosmetics publishes 2 mobile apps with over 10K+ downloads.
Board of directors of Future Makeup (India) Private Limited (Character Cosmetics)
Future Makeup (India) Private Limited is the primary company behind Character Cosmetics. The board of Future Makeup (India) Private Limited currently have 3 directors; the longest-serving is Rajat Aggarwal, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajat Aggarwal DIN 07931580 | Director | 09 Mar 2021 | 5 yrs 7 mo | Future Makeup (India) Private Limited |
| Shubham Aggarwal DIN 09098893 | Director | 09 Mar 2021 | 5 yrs 7 mo | Future Makeup (India) Private Limited |
| Zoeb DIN 07933622 | Director | 09 Mar 2021 | 5 yrs 7 mo | Future Makeup (India) Private Limited |
Financials of Character Cosmetics
Figures of Future Makeup (India) Private Limited, the primary company behind Character Cosmetics, for FY 2025. Revenue was ₹175 Cr (+117% year on year). Net profit was ₹6.89 Cr (4% margin). EBITDA was ₹12.12 Cr (7% margin). Revenue has grown at a compounded annual rate of +79% over three years.
- ₹175 CrRevenue · FY 2025 · +117% YoY
- ₹6.89 CrNet profit · 4% margin
- ₹12.12 CrEBITDA · 7% margin
- ₹25 LakhPaid-up capital
- 256Employees (provident fund records)
- +79%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Future Makeup (India) Private Limited are on its company page.
Detailed financial statements for Character Cosmetics
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Competitors of Character Cosmetics
Character Cosmetics has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Character Cosmetics
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Web traffic of Character Cosmetics
The website of Character Cosmetics (charactercosmetics.in) receives about 22.1K visits a month.
- Monthly visits22.1K
▲ 58.1% vs previous month
Websites whose visitors overlap most with Character Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| milabeaute.com | 24% | 17.1K | #1,181,386 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Character Cosmetics (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Character Cosmetics
Character Cosmetics was founded in 2021.
Character Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Character Cosmetics has 1 employees.
The primary company behind Character Cosmetics, Future Makeup (India) Private Limited, reported revenue of ₹175 Cr for FY 2025, up 117% year on year.
Character Cosmetics operates as an online retailer offering a variety of beauty products, including foundations, lipsticks, primers, and skincare items. They facilitate sales through their website and mobile app, providing secure transactions, same-day dispatch, and cash-on-delivery options. Based in Mumbai, India, the company serves individual consumers with a focus on authentic products and customer convenience, ensuring easy ordering and delivery across the country.
Character Cosmetics's top competitors include MyGlamm, Mamaearth and Minimalist.
Character Cosmetics offers Hyaluronic Acid High Coverage Foundation, Character Oil Control Setting Powder, 35 Color Glamour Edition Eyeshadow Palette, Character Quick Stick Foundation, and Character Creamy Matte Lipcolor.
Character Cosmetics operates through Future Makeup (India) Private Limited.
The legal entities of Character Cosmetics currently have 3 directors, including Rajat Aggarwal, Shubham Aggarwal, Zoeb.
Yes. Character Cosmetics publishes Character Cosmetics and 1 more app, with over 10,000 downloads.