About Character
Character is a company based in Chicago (United States) founded in 2015. It operates as a Direct-to-Consumer (D2C). Character offers products and services including The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit. Character operates in a competitive market with competitors including Indow Windows, Hausera, HomeRight, UpCart and Vampire Tools, among others.
- Headquarter Chicago, United States
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Products & Services of Character
Character offers a comprehensive portfolio of products and services, including The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A durable toolbox is offered for home improvement projects.
A kit is provided for hanging gallery wall displays.
A kit is designed for new faucet installation tasks.
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Funding Insights of Character
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Character
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Character
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Character Comparisons
Competitors of Character
Character operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indow Windows, Hausera, HomeRight, UpCart and Vampire Tools, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Window inserts are handcrafted for acoustic and thermal insulation.
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| domain | founded_year | HQ Location |
Online retailer of quality faucets, fixtures, and home decor products.
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| domain | founded_year | HQ Location |
Hardware supplies for home improvement activities are provided by HomeRight.
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| domain | founded_year | HQ Location |
Stair climbing carts and accessories are sold online by UpCart.
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| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand offering hardware supplies for home improvement.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Character
When was Character founded?
Character was founded in 2015.
Where is Character located?
Character is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
What does Character do?
Character is established as a home improvement brand focusing on tools, storage, and project kits for DIY enthusiasts. Solutions are provided through do-it-with-me kits that include supplies, how-to videos, and expert support via text. The brand caters to both novice and experienced individuals in the home improvement sector with a range of products like toolboxes, tool sets, and installation kits for various projects.
Who are the top competitors of Character?
Character's top competitors include Indow Windows, HomeRight and UpCart.
What products or services does Character offer?
Character offers The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit.