Character

Chicago, United States Founded: 2015 • Age: 11 yrs
Multi-category hardware tools and supplies are offered online.

About Character

Character is a company based in Chicago (United States) founded in 2015. It operates as a Direct-to-Consumer (D2C). Character offers products and services including The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit. Character operates in a competitive market with competitors including Indow Windows, Hausera, HomeRight, UpCart and Vampire Tools, among others.

  • Headquarter Chicago, United States
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of Character

Character offers a comprehensive portfolio of products and services, including The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

A durable toolbox is offered for home improvement projects.

A kit is provided for hanging gallery wall displays.

A kit is designed for new faucet installation tasks.

People of Character
Headcount 1-10
Employee Profiles 1
Employee Profiles
People
Alex Onsager
Co-founder & CEO

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Teams

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Funding Insights of Character

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Character

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Character

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Character Comparisons

Employees
+
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Competitors of Character

Character operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indow Windows, Hausera, HomeRight, UpCart and Vampire Tools, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Window inserts are handcrafted for acoustic and thermal insulation.
domain founded_year HQ Location
Online retailer of quality faucets, fixtures, and home decor products.
domain founded_year HQ Location
Hardware supplies for home improvement activities are provided by HomeRight.
domain founded_year HQ Location
Stair climbing carts and accessories are sold online by UpCart.
domain founded_year HQ Location
Runs a direct-to-consumer brand offering hardware supplies for home improvement.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Character

Frequently Asked Questions about Character

When was Character founded?

Character was founded in 2015.

Where is Character located?

Character is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

What does Character do?

Character is established as a home improvement brand focusing on tools, storage, and project kits for DIY enthusiasts. Solutions are provided through do-it-with-me kits that include supplies, how-to videos, and expert support via text. The brand caters to both novice and experienced individuals in the home improvement sector with a range of products like toolboxes, tool sets, and installation kits for various projects.

Who are the top competitors of Character?

Character's top competitors include Indow Windows, HomeRight and UpCart.

What products or services does Character offer?

Character offers The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit.

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