About Character
Character is a Consumer company based in Chicago (United States) founded in 2015. It operates as a multi-category hardware tools and supplies are offered online. It operates on a Direct-to-Consumer (D2C) model. Its website withcharacter.com draws about 11 thousand monthly visits. Character offers products and services including The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit. Its focus areas include Consumer Goods, Home Improvement and Tools and Accessories. Its competitors include Indow Windows, Hausera, HomeRight, UpCart and Vampire Tools and 4 more; 1 of its 9 listed competitors has raised funding.
Company details
Character is established as a home improvement brand focusing on tools, storage, and project kits for DIY enthusiasts. Solutions are provided through do-it-with-me kits that include supplies, how-to videos, and expert support via text. The brand caters to both novice and experienced individuals in the home improvement sector with a range of products like toolboxes, tool sets, and installation kits for various projects.
- Headquarters Chicago, United States
- SectorsConsumer
- Website withcharacter.com
- Social Facebook Instagram
Products & Services of Character
Character offers a comprehensive portfolio of products and services, including The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit.
A durable toolbox is offered for home improvement projects.
A kit is provided for hanging gallery wall displays.
A kit is designed for new faucet installation tasks.
People of Character
1 people are tracked at Character (1 in leadership).
| Name | Role | Group |
|---|---|---|
Alex Onsager | Co-founder & CEO | Leadership |
Complete people profiles for Character
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Character
Character has 9 listed competitors in our database, 1 of them funded. They include Indow Windows, Hausera, HomeRight, UpCart and Vampire Tools, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| indowwindows.com | 2010 | Portland, United States | $4.93M | – | Window inserts are handcrafted for acoustic and thermal insulation. | |
| hausera.com | 2017 | Pleasant Prairie, United States | – | – | Online retailer of quality faucets, fixtures, and home decor products. | |
| homeright.com | 1985 | Plymouth, United States | – | 389 | Hardware supplies for home improvement activities are provided by HomeRight. | |
| upcart.com | 2013 | Lewis Center, United States | – | – | Stair climbing carts and accessories are sold online by UpCart. | |
| vampiretools.com | 2012 | Irvine, United States | – | – | Runs a direct-to-consumer brand offering hardware supplies for home improvement. | |
| levergear.com | 2015 | Greenville, United States | – | – | Sells compact multitools, keychains, and accessories for everyday use. | |
| itouchless.com | 2001 | San Mateo, United States | – | – | Manufactures touchless trash cans and household accessories for everyday use. | |
| joliehome.com | 2013 | New Orleans, United States | – | – | Provides eco-friendly paints, topcoats, and tools for furniture and home renovations. | |
| slideinhardware.in | 2003 | San Francisco, United States | – | – | Sells online hardware fittings like hinges, closers, and kitchen accessories. |
Detailed competitors of Character
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Character
The website of Character (withcharacter.com) receives about 11.3K visits a month.
- Monthly visits11.3K
▼ 29.8% vs previous month
Websites whose visitors overlap most with Character. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lucidrealty.com | lucidrealty.com | 100% | – | #4,268,787 | – |
amagabeli.com | amagabeli.com | 97% | – | #6,183,555 | – |
rchhardware.com | rchhardware.com | 90% | – | #2,556,112 | – |
Top companies in Home & Living Products
10 companies that operate in the same segment as Character (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Character
Character was founded in 2015.
Character is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Character is established as a home improvement brand focusing on tools, storage, and project kits for DIY enthusiasts. Solutions are provided through do-it-with-me kits that include supplies, how-to videos, and expert support via text. The brand caters to both novice and experienced individuals in the home improvement sector with a range of products like toolboxes, tool sets, and installation kits for various projects.
Character's top competitors include Indow Windows, HomeRight and UpCart.
Character offers The Toolbox, Gallery Wall Hanging Kit, and New Faucet Installation Kit.