About CHOSEN Store
CHOSEN Store is a Consumer company based in Chennai (India) founded in 2020 by Renita Rajan. Science-first skincare, haircare, sunscreens, and supplements are manufactured. It operates on a Direct-to-Consumer (D2C) model in Consumer and Healthcare sectors. CHOSEN Store has raised $11.31 million across 6 funding rounds from investors including Peak XV Partners, Chandan Ashokan and Nischal C Kuchangi. The company has 1 employees. Its website chosenstore.in draws about 150 thousand monthly visits. CHOSEN Store offers products and services including SAFESCREEN Tinted Sunscreen, Retinolite Serum, TOR Collagen Powder, and Morning Lark Hair Growth Serum. Its focus areas include Consumer Goods, Personal Care and Skincare and Haircare. Its legal entity in India is Silphion Research Private Limited (U20237TN2024PTC168031). Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
CHOSEN Store is focused on providing science-backed skincare and haircare solutions. Products are developed for various skin types and concerns, including sun protection, anti-aging, and hair loss. The company specializes in high-performance sunscreens tailored for skin of color. Additionally, supplements like collagen powders are offered for overall skin health. The range also includes products for moms and babies, ensuring safe formulations. Operations are centered in the personal care sector with an emphasis on clinical-grade offerings.
- Headquarters Chennai, India
- Employees 1
- Founders Renita Rajan
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website chosenstore.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Silphion Research Private Limited
- Date of Incorporation 29 Feb, 2024
- Jurisdiction Chennai, Tamil Nadu, India
- Total Equity Funding$11.31M (USD)
in 6 rounds
- InvestorsPeak XV Partners
& 6 more
- Employee Count1
Associated legal entities of CHOSEN Store
CHOSEN Store operates through Silphion Research Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Silphion Research Private Limited CIN U20237TN2024PTC168031 | Active | 29 Feb 2024 | Chennai, Tamil Nadu | 4 | View details |
Products & Services of CHOSEN Store
CHOSEN Store offers a comprehensive portfolio of products and services, including SAFESCREEN Tinted Sunscreen, Retinolite Serum, TOR Collagen Powder, and Morning Lark Hair Growth Serum.
Sunscreen lotion is offered for various skin tones.
Serum is provided for acne scars and anti-aging.
Collagen powder is formulated for anti-aging benefits.
Serum is designed for hair fall and loss.
Apps and channels of CHOSEN Store
its YouTube channel CHOSEN has 3.76K subscribers and 30 videos.
Videos from CHOSEN Store
The most watched videos on CHOSEN Store's YouTube channel, CHOSEN (3.76K subscribers). Click a video to play it here.
More on CHOSEN.
Funding Insights of CHOSEN Store
CHOSEN Store has successfully raised a total of $11.31M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.31M
- Total Rounds 6
- First Round $100,000
(May 2024)
- Investors Count 7
All 6 funding rounds of CHOSEN Store with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2026 | Series A | – | – | – | |
| May 2026 | $5M | Series A | – | Fireside Ventures | |
| Mar 2026 | $5M | Series A | – | Fireside Ventures | |
| Jul 2025 | $114,260 | Angel Round | – | Chandan Ashokan | |
| May 2024 | $100,000 | Grant | – | – | |
| May 2024 | $1.2M | Seed | – | – | – |
7 investors in total: 4 institutional and 3 angel.
Investors in CHOSEN Store
CHOSEN Store has secured backing from 7 investors, including angel and venture fund investors. Prominent investors backing the company include Peak XV Partners, Chandan Ashokan and Nischal C Kuchangi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| firesideventures.com | ||||
| lorealboldventures.com | ||||
| alkemivp.com | ||||
CA Chandan Ashokan | unknown_f63b5fc1c6be47eba | |||
NC Nischal C Kuchangi | unknown_23a4b7642d024b7f9 | |||
PS Punit Saraogi | unknown_2027043f0a3144579 | |||
| peakxvpartners.com |
Investor details for CHOSEN Store
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Silphion Research Private Limited (CHOSEN Store)
Silphion Research Private Limited is the primary company behind CHOSEN Store. The board of Silphion Research Private Limited currently have 4 directors; the longest-serving is Ganeshkumar Harish, appointed in 2024. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ganeshkumar Harish DIN 10102920 | Whole-time director | 29 Feb 2024 | 2 yrs 8 mo | Silphion Research Private Limited |
| Lourdhurajan Renita DIN 10102919 | Managing Director | 29 Feb 2024 | 2 yrs 8 mo | Silphion Research Private Limited |
| Raghavender Madras Mahesh DIN 07844962 | Additional Director | 18 Apr 2024 | 2 yrs 6 mo | Silphion Research Private Limited |
| Venkatachalapathy Bharathi DIN 09579873 | Additional Director | 18 Apr 2024 | 2 yrs 6 mo | Silphion Research Private Limited |
People of CHOSEN Store
1 people are tracked at CHOSEN Store (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Renita Rajan | Founder | Leadership |
Complete people profiles for CHOSEN Store
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of CHOSEN Store
3 dated milestones of CHOSEN Store across 6 years, from founding to its latest funding, stage changes and deals.
- Founded CHOSEN Store is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A,.
Competitors of CHOSEN Store
CHOSEN Store has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of CHOSEN Store
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CHOSEN Store
The website of CHOSEN Store (chosenstore.in) receives about 150K visits a month.
- Monthly visits150K
▼ 14.4% vs previous month
Websites whose visitors overlap most with CHOSEN Store. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
consciousbunny.com | consciousbunny.com | 100% | #1,247,706 | – | |
| beautytalk.in | 99% | 22.1K | #1,256,504 | View details | |
| cosmeticsarenas.com | 98% | #2,454,083 | View details | ||
abeautyedit.com | abeautyedit.com | 97% | #4,312,025 | – | |
| rawbeautywellness.com | 95% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for CHOSEN Store
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as CHOSEN Store (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Chosen Store
Complete news archive for CHOSEN Store
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about CHOSEN Store
CHOSEN Store was founded in 2020 and raised its 1st funding round 4 years after it was founded.
CHOSEN Store is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
CHOSEN Store is a funded company, having raised a total of $11.31M across 6 funding rounds to date. The company's 1st funding round was a Grant of $100K, raised on May 2024.
CHOSEN Store has 1 employees.
CHOSEN Store is focused on providing science-backed skincare and haircare solutions. Products are developed for various skin types and concerns, including sun protection, anti-aging, and hair loss. The company specializes in high-performance sunscreens tailored for skin of color. Additionally, supplements like collagen powders are offered for overall skin health. The range also includes products for moms and babies, ensuring safe formulations. Operations are centered in the personal care sector with an emphasis on clinical-grade offerings.
CHOSEN Store's top competitors include MyGlamm, Mamaearth and Minimalist.
CHOSEN Store offers SAFESCREEN Tinted Sunscreen, Retinolite Serum, TOR Collagen Powder, and Morning Lark Hair Growth Serum.
CHOSEN Store has 7 investors. Key investors include Peak XV Partners, Chandan Ashokan, Nischal C Kuchangi, Punit Saraogi, and Fireside Ventures.
CHOSEN Store operates through Silphion Research Private Limited.
The legal entities of CHOSEN Store currently have 4 directors, including Raghavender Madras Mahesh, Venkatachalapathy Bharathi, Ganeshkumar Harish and others.
The website of CHOSEN Store receives about 150 thousand visits a month.