Clairol

Stamford, United States Founded: 1931 • Age: 95 yrs Acquired By KKR
Manufacturer of at-home hair color and care products

About Clairol

Clairol is a Consumer company based in Stamford (United States) founded in 1931, and was acquired by KKR in May 2020. Manufacturer of at-home hair color and care products. Its website clairol.com draws about 134 thousand monthly visits. Clairol offers products and services including ColorStrong, Nice'n Easy, Natural Instincts, Root Touch-Up, and Blonde It Up. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Hair Color. Its legal entity is Wella Operations US LLC. Its competitors include eSalon, Revela and Vegamour; 3 of its 3 listed competitors have raised funding.

Company details

Founded in 1931 and based in Stamford, United States, operations focus on the personal care sector. A range of at-home hair coloring products is produced, encompassing permanent, semi-permanent, and temporary formulations suited to diverse hair types. Hair care treatments are also developed to support color maintenance and overall hair health. Emphasis is placed on user-friendly designs for straightforward home application.

Key Metrics

Products & Services of Clairol

Clairol offers a comprehensive portfolio of products and services, including ColorStrong, Nice'n Easy, Natural Instincts, Root Touch-Up, and Blonde It Up.

ColorStrong
Permanent Hair Color

Multidimensional color with zero ammonia for gray coverage

Nice'n Easy
Permanent Hair Color

Natural-looking shades with tones and highlights for everyday use

Natural Instincts
Demi-Permanent Hair Color

Gentle, ammonia-free formula with coconut oil for radiant shine

Root Touch-Up
Temporary Hair Color

Quick solution for root coverage and seamless blending

Blonde It Up
Hair Lightening

Lightens hair without bleach and tones blondes effectively

Apps and channels of Clairol

its YouTube channel Clairol has 567K subscribers and 30 videos.

Clairol
YouTube 567K subscribers 30 videos Howto & Style
Open channel

Videos from Clairol

The most watched videos on Clairol's YouTube channel, Clairol (567K subscribers). Click a video to play it here.

It's So You-Nice'n Easy :15
3.4M views
It's So You-Blonde It Up :15
2.7M views
It's So You-Natural Instincts :15
2.6M views
How to Touch Up Your Roots | Tutorial with Jeremy Tardo featuring Clairol Root Touch-Up
1M views

More on Clairol.

Investors in Clairol

Clairol has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble and KKR.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Multiple sectors are invested in by this private equity firm.
1976kkr.comNew York, United States
Provider of FMCG conglomerate products
1837pg.comUnited States
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Investor details for Clairol

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Timeline of Clairol

3 dated milestones of Clairol across 89 years, from founding to its latest funding, stage changes and deals.

  1. Founded Clairol is founded.
  2. Exit Acquired by Procter & Gamble.
  3. Exit Acquired by KKR.

Competitors of Clairol

Clairol has 3 listed competitors in our database, 3 of them funded. They include eSalon, Revela and Vegamour.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
esalon.com2008El Segundo, United States$12.14M125
Internet-first brand of hair care products
getrevela.com2021Woburn, United States$6.5M14
Hair care products are offered through an internet-first brand.
vegamour.com2017Los Angeles, United States$80M
Natural hair care products are offered via an internet-first brand.
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Detailed competitors of Clairol

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of Clairol

The website of Clairol (clairol.com) receives about 134.1K visits a month.

  • Monthly visits
    134.1K

    ▲ 20.4% vs previous month

Similar websites

Websites whose visitors overlap most with Clairol. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
clairolpro.com
clairolpro.com
100%
#862,681–
aveeno.com
99%
292.1K#181,653View details
revlon.com
86%
458.3K#89,867View details
divadivinehair.com
80%
#1,663,261View details
lorealparisusa.com
lorealparisusa.com
80%
#30,035–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Clairol

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

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  • Audience overlap
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Top companies in Beauty & Personal Care Products

3 companies that operate in the same segment as Clairol (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
3M is recognized as a global leader in industrial innovation.
1902United StatesUSD 24.95 B74
Provider of FMCG conglomerate products
1837United StatesUSD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M431
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Related news about Clairol

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Complete news archive for Clairol

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Frequently Asked Questions about Clairol

Clairol was founded in 1931.

Clairol is headquartered in Stamford, United States. It is registered at Stamford, Connecticut, United States.

Founded in 1931 and based in Stamford, United States, operations focus on the personal care sector. A range of at-home hair coloring products is produced, encompassing permanent, semi-permanent, and temporary formulations suited to diverse hair types. Hair care treatments are also developed to support color maintenance and overall hair health. Emphasis is placed on user-friendly designs for straightforward home application.

Clairol's top competitors include eSalon, Vegamour and Revela.

Clairol offers ColorStrong, Nice'n Easy, Natural Instincts, Root Touch-Up, and Blonde It Up.

Clairol has 2 investors. Key investors include Procter & Gamble, and KKR.

Clairol operates through Wella Operations Us Llc.

Yes. Clairol was acquired by KKR in May 2020.

The website of Clairol receives about 134 thousand visits a month.

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