About Clairol
Clairol is a Consumer company based in Stamford (United States) founded in 1931, and was acquired by KKR in May 2020. Manufacturer of at-home hair color and care products. Its website clairol.com draws about 134 thousand monthly visits. Clairol offers products and services including ColorStrong, Nice'n Easy, Natural Instincts, Root Touch-Up, and Blonde It Up. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Hair Color. Its legal entity is Wella Operations US LLC. Its competitors include eSalon, Revela and Vegamour; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1931 and based in Stamford, United States, operations focus on the personal care sector. A range of at-home hair coloring products is produced, encompassing permanent, semi-permanent, and temporary formulations suited to diverse hair types. Hair care treatments are also developed to support color maintenance and overall hair health. Emphasis is placed on user-friendly designs for straightforward home application.
- InvestorsProcter & Gamble
& 1 more
- Acquired by
Products & Services of Clairol
Clairol offers a comprehensive portfolio of products and services, including ColorStrong, Nice'n Easy, Natural Instincts, Root Touch-Up, and Blonde It Up.
Multidimensional color with zero ammonia for gray coverage
Natural-looking shades with tones and highlights for everyday use
Gentle, ammonia-free formula with coconut oil for radiant shine
Quick solution for root coverage and seamless blending
Lightens hair without bleach and tones blondes effectively
Apps and channels of Clairol
its YouTube channel Clairol has 567K subscribers and 30 videos.
Videos from Clairol
The most watched videos on Clairol's YouTube channel, Clairol (567K subscribers). Click a video to play it here.
More on Clairol.
Investors in Clairol
Clairol has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble and KKR.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Provider of FMCG conglomerate products | 1837 | pg.com | United States |
Investor details for Clairol
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Timeline of Clairol
3 dated milestones of Clairol across 89 years, from founding to its latest funding, stage changes and deals.
- Founded Clairol is founded.
- Exit Acquired by Procter & Gamble.
- Exit Acquired by KKR.
Competitors of Clairol
Clairol has 3 listed competitors in our database, 3 of them funded. They include eSalon, Revela and Vegamour.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| esalon.com | 2008 | El Segundo, United States | $12.14M | 125 | Internet-first brand of hair care products | |
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | Natural hair care products are offered via an internet-first brand. |
Detailed competitors of Clairol
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Web traffic of Clairol
The website of Clairol (clairol.com) receives about 134.1K visits a month.
- Monthly visits134.1K
▲ 20.4% vs previous month
Websites whose visitors overlap most with Clairol. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
clairolpro.com | clairolpro.com | 100% | #862,681 | β | |
| aveeno.com | 99% | 292.1K | #181,653 | View details | |
| revlon.com | 86% | 458.3K | #89,867 | View details | |
| divadivinehair.com | 80% | #1,663,261 | View details | ||
lorealparisusa.com | lorealparisusa.com | 80% | #30,035 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Clairol
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Clairol (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Clairol
Complete news archive for Clairol
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Frequently Asked Questions about Clairol
Clairol was founded in 1931.
Clairol is headquartered in Stamford, United States. It is registered at Stamford, Connecticut, United States.
Founded in 1931 and based in Stamford, United States, operations focus on the personal care sector. A range of at-home hair coloring products is produced, encompassing permanent, semi-permanent, and temporary formulations suited to diverse hair types. Hair care treatments are also developed to support color maintenance and overall hair health. Emphasis is placed on user-friendly designs for straightforward home application.
Clairol offers ColorStrong, Nice'n Easy, Natural Instincts, Root Touch-Up, and Blonde It Up.
Clairol has 2 investors. Key investors include Procter & Gamble, and KKR.
Clairol operates through Wella Operations Us Llc.
Yes. Clairol was acquired by KKR in May 2020.
The website of Clairol receives about 134 thousand visits a month.

