Aveeno

New York, United States Founded: 1945 • Age: 81 yrs Acquired By Johnson & Johnson
Skincare and haircare products are developed and marketed by Aveeno.

About Aveeno

Aveeno is a company based in New York (United States) founded in 1945 by Sidney Musher and Albert Musher was acquired by Johnson & Johnson in June 1999. Aveeno offers products and services including Daily Moisturizing Cream, Body Wash, and Sunscreen Lotion. Aveeno operates in a competitive market with competitors including Function of Beauty, Arbonne International, Mielle Organics, Sol de Janeiro and Juice Beauty, among others.

  • Headquarter New York, United States
  • Founders Sidney Musher, Albert Musher
  • Sectors
    Consumer
  • Website category Lifestyle · Beauty and Cosmetics
  • Website aveeno.com
  • Social Facebook Instagram YouTube
  • Acquired by Johnson & Johnson (Jun 1999)
  • Legal Name Kenvue Brands Llc
Key Metrics

Products & Services of Aveeno

Aveeno offers a comprehensive portfolio of products and services, including Daily Moisturizing Cream, Body Wash, and Sunscreen Lotion.

Daily Moisturizing Cream
Skincare

Moisturizer for normal to dry sensitive skin.

Body Wash
Cleansing

Gently cleanses to soften and smooth skin.

Sunscreen Lotion
Protection

Broad spectrum sunscreen for daily skin protection.

Apps and channels of Aveeno

its YouTube channel Aveeno has 22.2K subscribers and 2 videos.

Aveeno
YouTube 22.2K subscribers 2 videos Howto & Style
Open channel

Videos from Aveeno

The most watched videos on Aveeno's YouTube channel, Aveeno (22.2K subscribers). Click a video to play it here.

Aveeno® Baby | Healthy Start
11.4K views
Pediatrician Recommended Brand
9.5K views

More on Aveeno.

Investors in Aveeno

Aveeno has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Johnson & Johnson.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Healthcare solutions are provided by Johnson & Johnson globally.
1886jnj.comNew Brunswick, United States
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Investor details for Aveeno

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  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Aveeno

2 people are tracked at Aveeno (2 in leadership).

NameRoleGroup
Sidney Musher
Co-FounderLeadership
Albert Musher
Co-FounderLeadership
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Complete people profiles for Aveeno

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of Aveeno

2 dated milestones of Aveeno across 54 years, from founding to its latest funding, stage changes and deals.

  1. Founded Aveeno is founded.
  2. Exit Acquired by Johnson & Johnson.

Competitors of Aveeno

Aveeno operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Arbonne International, Mielle Organics, Sol de Janeiro and Juice Beauty, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
functionofbeauty.com2015New York, United States$166.17M335
Customized skin and hair care products are provided online.
arbonne.com1980Irvine, United States–387
Natural personal care and beauty products are manufactured privately.
mielleorganics.com2014Crown Point, United States––
brand of natural beauty & personal care products
soldejaneiro.com2015New York, United States$14.58M–
Brand of body care products
juicebeauty.com2005San Rafael, United States$27.11M66
Clean skincare and makeup solutions are offered by Juice Beauty.
burtsbees.com1984Durham, United States––
Skin care and personal care products are manufactured and sold.
seventhgeneration.com1988Burlington, United States$60.1M–
Plant-based home and personal care products are manufactured.
innbeautyproject.com2019White Plains, United States$12M22
Online internet first brand offering organic multi-category beauty products
seaweedbathco.com2010Austin, United States$8.32M–
Manufacturer of seaweed-based personal care products
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Detailed competitors of Aveeno

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Aveeno

The website of Aveeno (aveeno.com) receives about 292.1K visits a month and ranks #181,653 among all websites worldwide, #9,546 in Beauty and Cosmetics.

  • Monthly visits
    292.1K

    ▲ 21.8% vs previous month

  • Unique visitors
    129.5K

    per month

  • Global rank
    #181,653

    among all websites

  • Category rank
    #9,546

    Lifestyle · Beauty and Cosmetics

Similar websites

Websites whose visitors overlap most with Aveeno. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
neutrogena.com
100%
677.2K#89,728View details
loreal.com
95%
1.8M#33,501View details
olay.com
olay.com
88%
–#102,359–
eucerinus.com
eucerinus.com
86%
–#281,537–
paulpenders.com
paulpenders.com
86%
–––
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 40 similar websites and full traffic analytics for Aveeno

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Aveeno

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Complete news archive for Aveeno

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Aveeno

10 companies that operate in the same segment as Aveeno (Beauty & Personal Care Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M6,330
3M is recognized as a global leader in industrial innovation.
1902United States–USD 24.95 B74
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Baby products from multiple retailers are aggregated and browsed online.
2011Oakland, California, United StatesUSD 40.67 M––
Online platform for preschool management and parent updates is offered.
2014San Francisco, California, United StatesUSD 88.8 M––
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
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Frequently Asked Questions about Aveeno

Aveeno was founded in 1945.

Aveeno is headquartered in New York, United States. It is registered at New York, New York, United States.

Aveeno was founded in 1945 by co-founders Sidney Musher and Albert Musher in New York, United States. Operations focus on the consumer goods sector, specifically skincare and haircare products derived from natural ingredients like colloidal oatmeal. Products are distributed globally through retail channels, with emphasis on dermatologist-recommended formulations for sensitive skin conditions. The company operates as a subsidiary of Johnson Johnson, maintaining headquarters in the United States.

Aveeno's top competitors include Sol de Janeiro, Arbonne International and Function of Beauty.

Aveeno offers Daily Moisturizing Cream, Body Wash, and Sunscreen Lotion.

Aveeno has 1 investor. Key investors include Johnson & Johnson.

Aveeno operates through Kenvue Brands Llc.

Yes. Aveeno was acquired by Johnson & Johnson in June 1999.

The website of Aveeno receives about 292 thousand visits a month and ranks #181,653 among all websites worldwide.

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