About Aveeno
Aveeno is a company based in New York (United States) founded in 1945 by Sidney Musher and Albert Musher was acquired by Johnson & Johnson in June 1999. Aveeno offers products and services including Daily Moisturizing Cream, Body Wash, and Sunscreen Lotion. Aveeno operates in a competitive market with competitors including Function of Beauty, Arbonne International, Mielle Organics, Sol de Janeiro and Juice Beauty, among others.
- Headquarter New York, United States
- Founders Sidney Musher, Albert Musher
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website aveeno.com
- Social Facebook Instagram YouTube
- Acquired by Johnson & Johnson (Jun 1999)
- Legal Name Kenvue Brands Llc
- Investors
- Acquired byJohnson & Johnson
(Jun 1999)
Products & Services of Aveeno
Aveeno offers a comprehensive portfolio of products and services, including Daily Moisturizing Cream, Body Wash, and Sunscreen Lotion.
Moisturizer for normal to dry sensitive skin.
Gently cleanses to soften and smooth skin.
Broad spectrum sunscreen for daily skin protection.
Apps and channels of Aveeno
its YouTube channel Aveeno has 22.2K subscribers and 2 videos.
Videos from Aveeno
The most watched videos on Aveeno's YouTube channel, Aveeno (22.2K subscribers). Click a video to play it here.
More on Aveeno.
Investors in Aveeno
Aveeno has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Johnson & Johnson.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | jnj.com | New Brunswick, United States |
Investor details for Aveeno
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People of Aveeno
2 people are tracked at Aveeno (2 in leadership).
| Name | Role | Group |
|---|---|---|
Sidney Musher | Co-Founder | Leadership |
Albert Musher | Co-Founder | Leadership |
Complete people profiles for Aveeno
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Aveeno
2 dated milestones of Aveeno across 54 years, from founding to its latest funding, stage changes and deals.
- Founded Aveeno is founded.
- Exit Acquired by Johnson & Johnson.
Competitors of Aveeno
Aveeno operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Arbonne International, Mielle Organics, Sol de Janeiro and Juice Beauty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| arbonne.com | 1980 | Irvine, United States | – | 387 | Natural personal care and beauty products are manufactured privately. | |
| mielleorganics.com | 2014 | Crown Point, United States | – | – | brand of natural beauty & personal care products | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | – | Brand of body care products | |
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. | |
| burtsbees.com | 1984 | Durham, United States | – | – | Skin care and personal care products are manufactured and sold. | |
| seventhgeneration.com | 1988 | Burlington, United States | $60.1M | – | Plant-based home and personal care products are manufactured. | |
| innbeautyproject.com | 2019 | White Plains, United States | $12M | 22 | Online internet first brand offering organic multi-category beauty products | |
| seaweedbathco.com | 2010 | Austin, United States | $8.32M | – | Manufacturer of seaweed-based personal care products |
Detailed competitors of Aveeno
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Aveeno
The website of Aveeno (aveeno.com) receives about 292.1K visits a month and ranks #181,653 among all websites worldwide, #9,546 in Beauty and Cosmetics.
- Monthly visits292.1K
▲ 21.8% vs previous month
- Unique visitors129.5K
per month
- Global rank#181,653
among all websites
- Category rank#9,546
Lifestyle · Beauty and Cosmetics
- Bounce rate45%
- Pages per visit2.5
- Average visit1 min 11 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Aveeno. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| neutrogena.com | 100% | 677.2K | #89,728 | View details | |
| loreal.com | 95% | 1.8M | #33,501 | View details | |
olay.com | olay.com | 88% | – | #102,359 | – |
eucerinus.com | eucerinus.com | 86% | – | #281,537 | – |
paulpenders.com | paulpenders.com | 86% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Aveeno
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Aveeno
Complete news archive for Aveeno
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Aveeno
10 companies that operate in the same segment as Aveeno (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Aveeno
Aveeno was founded in 1945.
Aveeno is headquartered in New York, United States. It is registered at New York, New York, United States.
Aveeno was founded in 1945 by co-founders Sidney Musher and Albert Musher in New York, United States. Operations focus on the consumer goods sector, specifically skincare and haircare products derived from natural ingredients like colloidal oatmeal. Products are distributed globally through retail channels, with emphasis on dermatologist-recommended formulations for sensitive skin conditions. The company operates as a subsidiary of Johnson Johnson, maintaining headquarters in the United States.
Aveeno's top competitors include Sol de Janeiro, Arbonne International and Function of Beauty.
Aveeno offers Daily Moisturizing Cream, Body Wash, and Sunscreen Lotion.
Aveeno has 1 investor. Key investors include Johnson & Johnson.
Aveeno operates through Kenvue Brands Llc.
Yes. Aveeno was acquired by Johnson & Johnson in June 1999.
The website of Aveeno receives about 292 thousand visits a month and ranks #181,653 among all websites worldwide.

