About Seventh Generation
Seventh Generation is a company based in Burlington (United States) founded in 1988 by Alan Newman and Jennifer Isidore was acquired by Unilever in September 2016.. Seventh Generation has raised $60.1 million across 2 funding rounds from investors including Unilever. Seventh Generation offers products and services including Laundry Detergent, Dishwasher Detergent, and All Purpose Cleaners. Seventh Generation operates in a competitive market with competitors including Function of Beauty, Blueland, Arbonne International, Cleancult and Mielle Organics, among others.
- Headquarter Burlington, United States
- Founders Alan Newman, Jennifer Isidore
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Seventh Generation Inc
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Products & Services of Seventh Generation
Seventh Generation offers a comprehensive portfolio of products and services, including Laundry Detergent, Dishwasher Detergent, and All Purpose Cleaners. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eco-friendly detergent for removing stains using biobased formulas.
Safe, EPA-certified product for cleaning dishes effectively.
Formulas that cut grease and disinfect surfaces without harsh chemicals.
Funding Insights of Seventh Generation
Seventh Generation has successfully raised a total of $60.1M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $30.0M
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First Round
First Round
(13 Jul 2010)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2014 | Amount | Series C - Seventh Generation | Valuation |
investors |
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| Jul, 2010 | Amount | Series B - Seventh Generation | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Seventh Generation
Seventh Generation has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A global consumer goods business with diverse product offerings.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Seventh Generation
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Seventh Generation
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Seventh Generation Comparisons
Competitors of Seventh Generation
Seventh Generation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Blueland, Arbonne International, Cleancult and Mielle Organics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Eco-friendly cleaning products are offered for sustainable home use.
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| domain | founded_year | HQ Location |
Natural personal care and beauty products are manufactured privately.
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| domain | founded_year | HQ Location |
Refillable household cleaners are offered in paper-based packaging.
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| domain | founded_year | HQ Location |
brand of natural beauty & personal care products
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Brand of body care products
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Seventh Generation
Frequently Asked Questions about Seventh Generation
When was Seventh Generation founded?
Seventh Generation was founded in 1988 and raised its 1st funding round 22 years after it was founded.
Where is Seventh Generation located?
Seventh Generation is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Who is the current CEO of Seventh Generation?
Alison Whritenour is the current CEO of Seventh Generation.
Is Seventh Generation a funded company?
Seventh Generation is a funded company, having raised a total of $60.1M across 2 funding rounds to date. The company's 1st funding round was a Series B of $30.1M, raised on Jul 13, 2010.
What does Seventh Generation do?
Seventh Generation was founded in 1988 and is headquartered in Burlington, United States. Operations center on the production of sustainable home and personal care items, including laundry detergents, dish soaps, surface cleaners, and hygiene products. Emphasis is placed on plant-derived ingredients, recycled packaging, and equitable supply chain practices to reduce environmental impact. Advocacy for improved industry standards in product formulations is also pursued.
Who are the top competitors of Seventh Generation?
Seventh Generation's top competitors include Blueland, Sol de Janeiro and Cleancult.
What products or services does Seventh Generation offer?
Seventh Generation offers Laundry Detergent, Dishwasher Detergent, and All Purpose Cleaners.
Who are Seventh Generation's investors?
Seventh Generation has 1 investor. Key investors include Unilever.
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