About Seventh Generation
Seventh Generation is a Consumer company based in Burlington (United States) founded in 1988 by Alan Newman and Jennifer Isidore, and was acquired by Unilever in September 2016. Plant-based home and personal care products are manufactured. Seventh Generation has raised $60.1 million across 2 funding rounds from investors including Unilever. Its chief executive, as recorded, is Alison Whritenour. Its website seventhgeneration.com draws about 101 thousand monthly visits. Seventh Generation offers products and services including Laundry Detergent, Dishwasher Detergent, and All Purpose Cleaners. Its focus areas include Consumer Goods, Home Care Products, Fabric Care and Multi-Category. Its legal entity is Seventh Generation Inc. Its competitors include Function of Beauty, Blueland and Arbonne International; 2 of its 3 listed competitors have raised funding.
Company details
Seventh Generation was founded in 1988 and is headquartered in Burlington, United States. Operations center on the production of sustainable home and personal care items, including laundry detergents, dish soaps, surface cleaners, and hygiene products. Emphasis is placed on plant-derived ingredients, recycled packaging, and equitable supply chain practices to reduce environmental impact. Advocacy for improved industry standards in product formulations is also pursued.
- Headquarters Burlington, United States
- Founders Alan Newman, Jennifer Isidore
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden
- Phone•••• ••••
- Website seventhgeneration.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Unilever (Sep 2016)
- Legal Name Seventh Generation Inc
Products & Services of Seventh Generation
Seventh Generation offers a comprehensive portfolio of products and services, including Laundry Detergent, Dishwasher Detergent, and All Purpose Cleaners.
Eco-friendly detergent for removing stains using biobased formulas.
Safe, EPA-certified product for cleaning dishes effectively.
Formulas that cut grease and disinfect surfaces without harsh chemicals.
Apps and channels of Seventh Generation
its YouTube channel Seventh Generation has 7.81K subscribers and 30 videos.
Videos from Seventh Generation
The most watched videos on Seventh Generation's YouTube channel, Seventh Generation (7.81K subscribers). Click a video to play it here.
More on Seventh Generation.
Funding Insights of Seventh Generation
Seventh Generation has successfully raised a total of $60.1M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60.1M
- Total Rounds 2
- Last Round Series C — $30M
- First Round $30.1M
(Jul 2010)
All 2 funding rounds of Seventh Generation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $30M | Series C | – | – | – |
| Jul 2010 | $30.1M | Series B | – | – | – |
1 investors in total: 1 institutional.
Investors in Seventh Generation
Seventh Generation has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Seventh Generation
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People of Seventh Generation
4 people are tracked at Seventh Generation (4 in leadership).
| Name | Role | Group |
|---|---|---|
Alan Newman | Co-Founder | Leadership |
Jennifer Isidore | Co-Founder | Leadership |
Alison Whritenour | CEO | Leadership |
Joey Bergstein | CEO | Leadership |
Complete people profiles for Seventh Generation
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Timeline of Seventh Generation
4 dated milestones of Seventh Generation across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Seventh Generation is founded.
- Funding First funding round of $30.1M.
- Funding Latest funding round, Series C, of $30.0M.
- Exit Acquired by Unilever.
Competitors of Seventh Generation
Seventh Generation has 3 listed competitors in our database, 2 of them funded. They include Function of Beauty, Blueland and Arbonne International.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| blueland.com | 2014 | New York, United States | $23M | Eco-friendly cleaning products are offered for sustainable home use. | ||
| arbonne.com | 1980 | Irvine, United States | 387 | Natural personal care and beauty products are manufactured privately. |
Detailed competitors of Seventh Generation
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Web traffic of Seventh Generation
The website of Seventh Generation (seventhgeneration.com) receives about 101.1K visits a month and ranks #489,222 among all websites worldwide, #8,422 in Home and Garden.
- Monthly visits101.1K
▲ 36.1% vs previous month
- Unique visitors43.1K
per month
- Global rank#489,222
among all websites
- Category rank#8,422
Home and Garden · Home and Garden
- Bounce rate45%
- Pages per visit1.9
- Average visit38 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Seventh Generation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mrsmeyers.com | 100% | 156.1K | #160,280 | View details | |
simplegreen.com | simplegreen.com | 92% | #557,752 | – | |
ecos.com | ecos.com | 92% | #654,236 | – | |
sunandearth.com | sunandearth.com | 89% | – | ||
greenworkscleaners.com | greenworkscleaners.com | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Seventh Generation
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Seventh Generation (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Seventh Generation
Complete news archive for Seventh Generation
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Frequently Asked Questions about Seventh Generation
Seventh Generation was founded in 1988 and raised its 1st funding round 22 years after it was founded.
Seventh Generation is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Alison Whritenour is the CEO of Seventh Generation, as recorded in our data.
Seventh Generation is a funded company, having raised a total of $60.1M across 2 funding rounds to date. The company's 1st funding round was a Series B of $30.1M, raised on Jul 2010.
Seventh Generation was founded in 1988 and is headquartered in Burlington, United States. Operations center on the production of sustainable home and personal care items, including laundry detergents, dish soaps, surface cleaners, and hygiene products. Emphasis is placed on plant-derived ingredients, recycled packaging, and equitable supply chain practices to reduce environmental impact. Advocacy for improved industry standards in product formulations is also pursued.
Seventh Generation's top competitors include Blueland, Arbonne International and Function of Beauty.
Seventh Generation offers Laundry Detergent, Dishwasher Detergent, and All Purpose Cleaners.
Seventh Generation has 1 investor. Key investors include Unilever.
Seventh Generation operates through Seventh Generation Inc.
Yes. Seventh Generation was acquired by Unilever in September 2016.
The website of Seventh Generation receives about 101 thousand visits a month and ranks #489,222 among all websites worldwide.