INNBeauty

White Plains, United States Founded: 2019 • Age: 7 yrs
Online internet first brand offering organic multi-category beauty products
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About INNBeauty

INNBeauty is a company based in White Plains (United States) founded in 2019 by Alisa Metzger and Jen Shane.. INNBeauty has raised $12 million across 2 funding rounds from investors including ACG Partners, Strand Equity and Beechwood Capital. INNBeauty offers products and services including Extreme Cream, Extreme Cream Eye, Elastic Skin, and Age Defying Duo. INNBeauty operates in a competitive market with competitors including Function of Beauty, Sol de Janeiro, Juice Beauty, Victoria Beckham Beauty and Kreyol Essence, among others.

  • Headquarter White Plains, United States
  • Founders Alisa Metzger, Jen Shane
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Beauty Lab Inc
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12 M (USD)

    in 2 rounds

  • Latest Funding Round
    $12 M (USD), Series B

    Dec 13, 2022

  • Investors
  • Employee Count
    Employee Count
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Products & Services of INNBeauty

INNBeauty offers a comprehensive portfolio of products and services, including Extreme Cream, Extreme Cream Eye, Elastic Skin, and Age Defying Duo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Firming moisturizer for lifting and anti-aging skin care.

Contouring cream for firming and eye area hydration.

Anti-aging serum with growth factors for skin elasticity.

Set of products targeting wrinkles and fine lines.

People of INNBeauty
Headcount 1-10
Employee Profiles 12
Employee Profiles
People
Erin Doyle Cronin
Marketing Director
People
Bernalyn Ibunes
Sales And Education Manager
People
Jasmin Kabayan
Senior Director Regional Sales
People
Sharla McAmis
Head Of Sales

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Funding Insights of INNBeauty

INNBeauty has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $12.0M
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2022 Amount Series B - INNBeauty Valuation ACG
Oct, 2021 Amount Series A - INNBeauty Valuation Strand Equity Partners , Beechwood Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in INNBeauty

INNBeauty has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include ACG Partners, Strand Equity and Beechwood Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity firm focused on growth-stage companies
Founded Year Domain Location
Strand Equity is engaged in consumer growth equity investments.
Founded Year Domain Location
Beechwood Capital is focused on investing in disruptive consumer brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by INNBeauty

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - INNBeauty

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Innbeauty Comparisons

Employees
+
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Competitors of INNBeauty

INNBeauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Sol de Janeiro, Juice Beauty, Victoria Beckham Beauty and Kreyol Essence, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customized skin and hair care products are provided online.
domain founded_year HQ Location
Brand of body care products
domain founded_year HQ Location
Clean skincare and makeup solutions are offered by Juice Beauty.
domain founded_year HQ Location
Operates a direct-to-consumer brand offering multi-category organic beauty products.
domain founded_year HQ Location
Organic beauty products are offered online by Kreyol Essence.
domain founded_year HQ Location
Moringa oil-based skin and hair care products are offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Innbeauty

Frequently Asked Questions about INNBeauty

When was INNBeauty founded?

INNBeauty was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is INNBeauty located?

INNBeauty is headquartered in White Plains, United States. It is registered at White Plains, New York, United States.

Is INNBeauty a funded company?

INNBeauty is a funded company, having raised a total of $12M across 2 funding rounds to date.

What does INNBeauty do?

INNBeauty was founded in 2019 and is based in White Plains, United States. Operations are conducted as an online brand within the beauty sector, where organic products such as moisturizers, serums, cleansers, face and eye masks, toners, and lip oils are provided. These items are described as vegan, sustainable, and non-toxic, spanning multiple categories for skincare and related needs.

Who are the top competitors of INNBeauty?

INNBeauty's top competitors include Sol de Janeiro, Function of Beauty and Kylie Cosmetics.

What products or services does INNBeauty offer?

INNBeauty offers Extreme Cream, Extreme Cream Eye, Elastic Skin, and Age Defying Duo.

Who are INNBeauty's investors?

INNBeauty has 3 investors. Key investors include ACG Partners, Strand Equity, and Beechwood Capital.

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