About INNBeauty
INNBeauty is a Healthcare company based in White Plains (United States) founded in 2019 by Alisa Metzger and Jen Shane. Online internet first brand offering organic multi-category beauty products. INNBeauty has raised $12 million across 2 funding rounds from investors including ACG Partners, Strand Equity and Beechwood Capital. Its website innbeautyproject.com draws about 182 thousand monthly visits. INNBeauty offers products and services including Extreme Cream, Extreme Cream Eye, Elastic Skin, and Age Defying Duo. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its legal entity is BEAUTY LAB INC. Its competitors include Function of Beauty, Sol de Janeiro and Juice Beauty; 3 of its 3 listed competitors have raised funding.
Company details
INNBeauty was founded in 2019 and is based in White Plains, United States. Operations are conducted as an online brand within the beauty sector, where organic products such as moisturizers, serums, cleansers, face and eye masks, toners, and lip oils are provided. These items are described as vegan, sustainable, and non-toxic, spanning multiple categories for skincare and related needs.
- Headquarters White Plains, United States
- Founders Alisa Metzger, Jen Shane
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website innbeautyproject.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Beauty Lab Inc
- Total Equity Funding$12M (USD)
in 2 rounds
- Latest Funding Round$12M (USD), Series B
Dec 2022
- InvestorsACG Partners
& 2 more
Products & Services of INNBeauty
INNBeauty offers a comprehensive portfolio of products and services, including Extreme Cream, Extreme Cream Eye, Elastic Skin, and Age Defying Duo.
Firming moisturizer for lifting and anti-aging skin care.
Contouring cream for firming and eye area hydration.
Anti-aging serum with growth factors for skin elasticity.
Set of products targeting wrinkles and fine lines.
Apps and channels of INNBeauty
its YouTube channel INNBEAUTY PROJECT has 8.77K subscribers.
Funding Insights of INNBeauty
INNBeauty has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 2
- Last Round Series B — $12M
- Investors Count 3
All 2 funding rounds of INNBeauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $12M | Series B | – | ACG | |
| Oct 2021 | Series A | – | Strand Equity Partners, Beechwood Capital | – |
3 investors in total: 3 institutional.
Investors in INNBeauty
INNBeauty has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include ACG Partners, Strand Equity and Beechwood Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on growth-stage companies | acgpartners.com | New York, United States | ||
Strand Equity is engaged in consumer growth equity investments. | strandequity.com | Los Angeles, United States | ||
Beechwood Capital is focused on investing in disruptive consumer brands. | beechwoodcap.com |
Investor details for INNBeauty
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People of INNBeauty
13 people are tracked at INNBeauty (7 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Alisa Metzger | Co-Founder | Leadership |
Jen Shane | Co-Founder | Leadership |
Erin Doyle Cronin | Marketing Director | Leadership |
Jasmin Kabayan | Senior Director Regional Sales | Leadership |
Sharla McAmis | Head Of Sales | Leadership |
Alison L. | Marketing Director | Leadership |
Erica Livoti | Director of Marketing | Leadership |
Joshua James Pagtalunan | Account Executive | Team |
Bernalyn Ibunes | Sales And Education Manager | Team |
Brooke Carlson | Assistant Creative Influencer | Team |
Sherry Shirazi | Sales And Marketing Specialist | Team |
Christina Bechtel | Senior Manager, PR & Partnerships | Team |
Francine Alex | Account Executive | Team |
Complete people profiles for INNBeauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of INNBeauty
3 dated milestones of INNBeauty across 3 years, from founding to its latest funding, stage changes and deals.
- Founded INNBeauty is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $12.0M.
Competitors of INNBeauty
INNBeauty has 3 listed competitors in our database, 3 of them funded. They include Function of Beauty, Sol de Janeiro and Juice Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | Brand of body care products | ||
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. |
Detailed competitors of INNBeauty
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Web traffic of INNBeauty
The website of INNBeauty (innbeautyproject.com) receives about 182K visits a month and ranks #247,228 among all websites worldwide, #13,255 in Beauty and Cosmetics.
- Monthly visits182K
▼ 6.8% vs previous month
- Unique visitors111.4K
per month
- Global rank#247,228
among all websites
- Category rank#13,255
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit1.6
- Average visit45 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with INNBeauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| motherscience.com | 98% | 25.3K | #1,207,287 | View details | |
inspirebeautyshop.com | inspirebeautyshop.com | 97% | #2,321,273 | – | |
| mdsolarsciences.com | 97% | 11.7K | #1,923,992 | View details | |
| naturium.com | 96% | 959.2K | #58,192 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for INNBeauty
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as INNBeauty (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Innbeauty
Complete news archive for INNBeauty
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Frequently Asked Questions about INNBeauty
INNBeauty was founded in 2019 and raised its 1st funding round 2 years after it was founded.
INNBeauty is headquartered in White Plains, United States. It is registered at White Plains, New York, United States.
INNBeauty is a funded company, having raised a total of $12M across 2 funding rounds to date.
INNBeauty was founded in 2019 and is based in White Plains, United States. Operations are conducted as an online brand within the beauty sector, where organic products such as moisturizers, serums, cleansers, face and eye masks, toners, and lip oils are provided. These items are described as vegan, sustainable, and non-toxic, spanning multiple categories for skincare and related needs.
INNBeauty's top competitors include Sol de Janeiro, Function of Beauty and Juice Beauty.
INNBeauty offers Extreme Cream, Extreme Cream Eye, Elastic Skin, and Age Defying Duo.
INNBeauty has 3 investors. Key investors include ACG Partners, Strand Equity, and Beechwood Capital.
INNBeauty operates through Beauty Lab Inc.
The website of INNBeauty receives about 182 thousand visits a month and ranks #247,228 among all websites worldwide.