About Claritas
Claritas is a company based in Cincinnati (United States) founded in 1971 was acquired by The Carlyle Group in January 2017. It operates as a Data-as-a-Service and Professional Services. The company has 191 employees as of December 31, 2022. Claritas has completed 4 acquisitions, including AcquireWeb, Artsai and Barometric. Claritas offers products and services including Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution. Claritas operates in a competitive market with competitors including data.ai, TapClicks, SPINS, 4C Insights and Funnel, among others.
- Headquarter Cincinnati, United States
- Employees 191 as on 31 Dec, 2022
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Sectors
Technology
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Claritas, Llc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
- Investors
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Employee Count
191
as on Dec 31, 2022
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Investments & Acquisitions
AcquireWeb
& 3 more
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Acquired by
The Carlyle Group
(Jan 05, 2017)
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Products & Services of Claritas
Claritas offers a comprehensive portfolio of products and services, including Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution.
Consumer data is unified for precise marketing insights.
Audiences are segmented using extensive demographic behavioral data.
Campaigns are delivered across multiple marketing channels effectively.
People of Claritas
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Leadership Team
24 people
Sales and Marketing
14 people
Software Development Team
11 people
Product Management Team
7 people
Data Analysis and Operations Team
6 people
Operations Team
5 people
Finance and Accounting
5 people
Client Team
3 people
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Funding Insights of Claritas
Detailed funding history for Claritas
Round names, dates, amounts, investors, and valuation history require an active premium plan.
- Round names and dates
- Funding amounts
- Participating investors
- Valuation history
Verified entity values are shown only after access is granted.
Investors in Claritas
Claritas has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Carlyle Group.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are directed toward multiple sectors.
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Investor details for Claritas
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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Investments & Acquisitions by Claritas
Claritas has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AcquireWeb, Artsai and Barometric.
Investment portfolio details for Claritas
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Digital presence management solution
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Locked | Locked | 2016 | Locked | |
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Attribution intelligence software is provided for media impact analysis.
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Locked | Locked | 2015 | Locked | |
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Multi Platform User Identity Management
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Locked | Locked | 2001 | Locked |
Complete acquisition details for Claritas
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Claritas
Detailed financials for Claritas
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Claritas Comparisons
Peer comparison for Claritas
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Claritas
Claritas operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, TapClicks, SPINS, 4C Insights and Funnel, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
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Retail consumer analytics services are provided for natural products sector.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Cloud-based platform for integrating and analyzing marketing data is offered.
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Marketing measurement solutions are delivered to link brands with consumers.
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Detailed competitors of Claritas
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Claritas
Complete news archive for Claritas
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Claritas
Claritas was founded in 1971.
Claritas is headquartered in Cincinnati, United States. It is registered at Cincinnati, Ohio, United States.
Mike Nazzaro is the current CEO of Claritas.
As of Dec 31, 2022, the latest employee count at Claritas is 191.
Consumer behavior insights are delivered through advanced data analytics by Claritas. Comprehensive demographic and behavioral data are utilized to create high-definition consumer profiles. Solutions for audience segmentation, multichannel marketing execution, and performance optimization are offered. The proprietary Claritas Identity Graph connects devices and online behavior for privacy-compliant marketing strategies. Services cater to various industries including retail, media, and financial services. AI integration is leveraged to enhance data accuracy and marketing effectiveness. Campaigns are executed across a wide network of platform partners in near-real time.
Claritas's top competitors include 4C Insights, EDO and TapClicks.
Claritas offers Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution.
Claritas has made 4 acquisitions, including AcquireWeb, Artsai, and Barometric.
Claritas has 1 investor. Key investors include The Carlyle Group.