About Claritas
Claritas is a company based in Cincinnati (United States) founded in 1971 was acquired by The Carlyle Group in January 2017. It operates as a Data-as-a-Service, and Professional Services. The company has 191 employees as of December 31, 2022. Claritas has completed 4 acquisitions, including AcquireWeb, Artsai and Barometric. Claritas offers products and services including Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution. Claritas operates in a competitive market with competitors including data.ai, TapClicks, SPINS, 4C Insights and Funnel, among others.
- Headquarter Cincinnati, United States
- Employees 191 as on 31 Dec, 2022
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Claritas, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
191
as on Dec 31, 2022
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Investments & Acquisitions
AcquireWeb
& 3 more
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Acquired by
The Carlyle Group
(Jan 05, 2017)
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Products & Services of Claritas
Claritas offers a comprehensive portfolio of products and services, including Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Consumer data is unified for precise marketing insights.
Audiences are segmented using extensive demographic behavioral data.
Campaigns are delivered across multiple marketing channels effectively.
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Leadership Team
24 people
Sales and Marketing
14 people
Software Development Team
11 people
Product Management Team
7 people
Data Analysis and Operations Team
6 people
Operations Team
5 people
Finance and Accounting
5 people
Client Team
3 people
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Funding Insights of Claritas
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Claritas
Claritas has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Carlyle Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are directed toward multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Claritas
Claritas has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AcquireWeb, Artsai and Barometric. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Digital presence management solution
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2016 | ||||
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Attribution intelligence software is provided for media impact analysis.
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2015 | ||||
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Multi Platform User Identity Management
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Claritas
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Claritas Comparisons
Competitors of Claritas
Claritas operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, TapClicks, SPINS, 4C Insights and Funnel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Cloud-based platform for integrating and analyzing marketing data is offered.
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Claritas
Frequently Asked Questions about Claritas
When was Claritas founded?
Claritas was founded in 1971.
Where is Claritas located?
Claritas is headquartered in Cincinnati, United States. It is registered at Cincinnati, Ohio, United States.
Who is the current CEO of Claritas?
Mike Nazzaro is the current CEO of Claritas.
How many employees does Claritas have?
As of Dec 31, 2022, the latest employee count at Claritas is 191.
What does Claritas do?
Consumer behavior insights are delivered through advanced data analytics by Claritas. Comprehensive demographic and behavioral data are utilized to create high-definition consumer profiles. Solutions for audience segmentation, multichannel marketing execution, and performance optimization are offered. The proprietary Claritas Identity Graph connects devices and online behavior for privacy-compliant marketing strategies. Services cater to various industries including retail, media, and financial services. AI integration is leveraged to enhance data accuracy and marketing effectiveness. Campaigns are executed across a wide network of platform partners in near-real time.
Who are the top competitors of Claritas?
Claritas's top competitors include 4C Insights, EDO and TapClicks.
What products or services does Claritas offer?
Claritas offers Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution.
How many acquisitions has Claritas made?
Claritas has made 4 acquisitions, including AcquireWeb, Artsai, and Barometric.
Who are Claritas's investors?
Claritas has 1 investor. Key investors include The Carlyle Group.