About Claritas
Claritas is a company based in Cincinnati (United States) founded in 1971 was acquired by The Carlyle Group in January 2017. It operates as a Data-as-a-Service and Professional Services. The company has 191 employees. Claritas has completed 4 acquisitions, including AcquireWeb, Artsai and Barometric. Claritas offers products and services including Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution. Claritas operates in a competitive market with competitors including data.ai, TapClicks, SPINS, 4C Insights and Funnel, among others.
- Headquarter Cincinnati, United States
- Employees 191
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website claritas.com
- Social LinkedIn X Facebook
- Acquired by The Carlyle Group (Jan 2017)
- Legal Name Claritas, Llc
- Investors
- Employee Count191
- Investments & AcquisitionsAcquireWeb
& 3 more
- Acquired byThe Carlyle Group
(Jan 2017)
Products & Services of Claritas
Claritas offers a comprehensive portfolio of products and services, including Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution.
Consumer data is unified for precise marketing insights.
Audiences are segmented using extensive demographic behavioral data.
Campaigns are delivered across multiple marketing channels effectively.
Investors in Claritas
Claritas has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Carlyle Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | - |
Investor details for Claritas
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People of Claritas
91 people are tracked at Claritas (52 in leadership, 39 in team); the tracked headcount is 191.
| Name | Role | Group |
|---|---|---|
Jay Stockwell | CRO | Leadership |
Mike Nazzaro | CEO | Leadership |
Rhonda Rich | VP, Platform Operations | Leadership |
Phillip Durnford | Director of Business Development | Leadership |
Patrick Acosta | Vice President Sales | Leadership |
Noel Hernandez | Ad Operations Director | Leadership |
Samantha Wheeler | Strategic Account Director - New Business | Leadership |
Karyn Speckhardt | Director of Product Development | Leadership |
Jeni Jones | Director Digital Partnerships | Leadership |
Al Gadbut | Chief Technology Officer | Leadership |
Suzanne Eller | Senior Director, Campaign Execution | Leadership |
Don Waskiewicz | Director Data Services | Leadership |
Dmitriy Dvoskin | VP of Data Engineering | Leadership |
Erin Klarsfeld | Strategic Account Director | Leadership |
Alexander Pañeda | Client Director | Leadership |
Betsy Larson | Vice President Strategic Partnerships | Leadership |
Aaron Klayer | Sr. Director, Optimize | Leadership |
Paul Rossetti | Chief Revenue Officer | Leadership |
Claire Vasquez | Vice President, Sales | Leadership |
Mechie Rodgers | Senior Director, Business Development | Leadership |
71 more people are available in the full profile.
Complete people profiles for Claritas
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Claritas
Claritas has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AcquireWeb, Artsai and Barometric.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital presence management solution | artsai.com | San Francisco, United States | 2016 | Sep 2023 | •••• | |
Multi Platform User Identity Management | acquireweb.com | Foster, United States | 2001 | Jan 2019 | •••• | |
Attribution intelligence software is provided for media impact analysis. | barometric.com | New York, United States | 2015 | Nov 2018 | •••• | |
Consumer intelligence for the culturally diverse business environment. | geoscape.com | Miami, United States | 1995 | Jan 2018 | •••• |
Complete acquisition details for Claritas
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- Complete history
- Exports
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Timeline of Claritas
6 dated milestones of Claritas across 52 years, from founding to its latest funding, stage changes and deals.
- Founded Claritas is founded.
- Exit Acquired by The Carlyle Group.
- Acquisition Acquires Geoscape.
- Acquisition Acquires Barometric.
- Acquisition Acquires AcquireWeb.
- Acquisition Acquires Artsai.
Competitors of Claritas
Claritas operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, TapClicks, SPINS, 4C Insights and Funnel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of Claritas
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Web traffic of Claritas
The website of Claritas (claritas.com) receives about 41.6K visits a month and ranks #1,403,122 among all websites worldwide, #6,242 in Marketing and Advertising.
- Monthly visits41.6K
▲ 118.5% vs previous month
- Unique visitors8.2K
per month
- Global rank#1,403,122
among all websites
- Category rank#6,242
Business and Consumer Services · Marketing and Advertising
- Bounce rate45%
- Pages per visit1.8
- Average visit37 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Claritas. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blog.nielsen.com | blog.nielsen.com | 100% | – | – | – |
| marketresearch.com | 84% | 167.7K | #304,559 | View details | |
| environicsanalytics.com | 83% | 29.8K | #869,387 | View details | |
givetogetmarketing.com | givetogetmarketing.com | 82% | – | – | – |
1to1.com | 1to1.com | 82% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Claritas
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Claritas
Complete news archive for Claritas
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Claritas
10 companies that operate in the same segment as Claritas (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Claritas
Claritas was founded in 1971.
Claritas is headquartered in Cincinnati, United States. It is registered at Cincinnati, Ohio, United States.
Mike Nazzaro is the current CEO of Claritas.
Claritas has 191 employees.
Consumer behavior insights are delivered through advanced data analytics by Claritas. Comprehensive demographic and behavioral data are utilized to create high-definition consumer profiles. Solutions for audience segmentation, multichannel marketing execution, and performance optimization are offered. The proprietary Claritas Identity Graph connects devices and online behavior for privacy-compliant marketing strategies. Services cater to various industries including retail, media, and financial services. AI integration is leveraged to enhance data accuracy and marketing effectiveness. Campaigns are executed across a wide network of platform partners in near-real time.
Claritas's top competitors include 4C Insights, EDO and TapClicks.
Claritas offers Claritas Identity Graph, Syndicated Audiences, and Multichannel Marketing Execution.
Claritas has made 4 acquisitions, including AcquireWeb, Artsai, and Barometric.
Claritas has 1 investor. Key investors include The Carlyle Group.
Claritas operates through Claritas, Llc.
Yes. Claritas was acquired by The Carlyle Group in January 2017.