About Barometric
Barometric is a company based in New York (United States) founded in 2015 by Matt Fusco, Chris Cagle, and Anthony Iacovone was acquired by Claritas in November 2018.. Barometric offers products and services including Claritas Identity Graph, AudienceAnywhere, and Claritas SPOTLIGHT. Barometric operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter New York, United States
- Founders Matt Fusco, Chris Cagle, Anthony Iacovone
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Claritas, Llc
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Products & Services of Barometric
Barometric offers a comprehensive portfolio of products and services, including Claritas Identity Graph, AudienceAnywhere, and Claritas SPOTLIGHT. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Unifies consumer data for targeted marketing and audience linkage.
Appends data to build custom audiences for marketing campaigns.
Provides reports and insights for multichannel marketing optimization.
Funding Insights of Barometric
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Barometric
Barometric has secured backing from 1 investor. Prominent investors backing the company include Claritas. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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AI-based customer analytics solutions are offered for brands and retailers.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Barometric
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Barometric
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Barometric Comparisons
Competitors of Barometric
Barometric operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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Marketing data is unified and ROI is analyzed across channels.
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Marketing measurement solutions are delivered to link brands with consumers.
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Mobile attribution and analytics are delivered for app marketers.
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Barometric
Frequently Asked Questions about Barometric
When was Barometric founded?
Barometric was founded in 2015.
Where is Barometric located?
Barometric is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Barometric?
Anthony Iacovone is the current CEO of Barometric. They have also founded this company.
What does Barometric do?
Barometric was founded in 2015 in New York, United States, as a platform in the advertising technology sector. Insights into the impact of media channels, including web, apps, rich media, video, direct mail, TV, and social, are delivered at the household level. Invalid traffic is monitored through Clean Score for website ranking, while demographics, reach frequency, viewability, sales data, visit data, and cross-device measurement are also incorporated.
Who are the top competitors of Barometric?
What products or services does Barometric offer?
Barometric offers Claritas Identity Graph, AudienceAnywhere, and Claritas SPOTLIGHT.
Who are Barometric's investors?
Barometric has 1 investor. Key investors include Claritas.