About Barometric
Barometric is a company based in New York (United States) founded in 2015 by Matt Fusco, Chris Cagle, and Anthony Iacovone was acquired by Claritas in November 2018. Barometric offers products and services including Claritas Identity Graph, AudienceAnywhere, and Claritas SPOTLIGHT. Barometric operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter New York, United States
- Founders Matt Fusco, Chris Cagle, Anthony Iacovone
- SectorsTechnologyMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website barometric.com
- Social LinkedIn Facebook
- Acquired by Claritas (Nov 2018)
- Legal Name Claritas, Llc
Products & Services of Barometric
Barometric offers a comprehensive portfolio of products and services, including Claritas Identity Graph, AudienceAnywhere, and Claritas SPOTLIGHT.
Unifies consumer data for targeted marketing and audience linkage.
Appends data to build custom audiences for marketing campaigns.
Provides reports and insights for multichannel marketing optimization.
Investors in Barometric
Barometric has secured backing from 1 investor. Prominent investors backing the company include Claritas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI-based customer analytics solutions are offered for brands and retailers. | 1971 | claritas.com | Cincinnati, United States |
Investor details for Barometric
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People of Barometric
3 people are tracked at Barometric (3 in leadership).
| Name | Role | Group |
|---|---|---|
Matt Fusco | Co-Founder & COO | Leadership |
Chris Cagle | Co-Founder & CTO | Leadership |
Anthony Iacovone | Co-Founder & CEO | Leadership |
Complete people profiles for Barometric
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Timeline of Barometric
2 dated milestones of Barometric across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Barometric is founded.
- Exit Acquired by Claritas.
Competitors of Barometric
Barometric operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $293.1M | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $542.3M | 100 | Cloud based marketing optimization platform for deep linking | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| apsalar.com | 2010 | San Francisco, United States | $22.8M | 29 | Mobile attribution and analytics are delivered for app marketers. | |
| 4info.com | 2004 | San Mateo, United States | $62.57M | 32 | Mobile attribution and audience targeting solutions are offered by 4INFO. | |
| conversionlogic.com | 2014 | Los Angeles, United States | $14.15M | – | Cross-media attribution analytics platform is provided for marketing insights. | |
| dreamdata.io | 2018 | Copenhagen, Denmark | $66.85M | 43 | Cloud-based account-based marketing attribution is provided for B2B companies. | |
| stockmark.co.jp | 2016 | Minato, Japan | $30.09M | – | NLP-based data analysis solutions are offered for global business news. | |
| bizible.com | 2011 | Seattle, United States | $18.63M | 52 | Marketing attribution analytics software is offered for sales revenue optimization. |
Detailed competitors of Barometric
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Latest news on Barometric
Complete news archive for Barometric
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Similar companies to Barometric
10 companies that operate in the same segment as Barometric (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Barometric
Barometric was founded in 2015.
Barometric is headquartered in New York, United States. It is registered at New York, New York, United States.
Anthony Iacovone is the current CEO of Barometric. They have also founded this company.
Barometric was founded in 2015 in New York, United States, as a platform in the advertising technology sector. Insights into the impact of media channels, including web, apps, rich media, video, direct mail, TV, and social, are delivered at the household level. Invalid traffic is monitored through Clean Score for website ranking, while demographics, reach frequency, viewability, sales data, visit data, and cross-device measurement are also incorporated.
Barometric offers Claritas Identity Graph, AudienceAnywhere, and Claritas SPOTLIGHT.
Barometric has 1 investor. Key investors include Claritas.
Barometric operates through Claritas, Llc.
Yes. Barometric was acquired by Claritas in November 2018.