About Cloud Paper
Cloud Paper is a Consumer company based in Seattle (United States) founded in 2018 by Austin Watkins and Ryan Fritsch. Private label brand of toilet tissues. Cloud Paper has raised $10.91 million across 4 funding rounds from investors including Bezos Expeditions, Jeff Bezos and Jeff Wilke. Cloud Paper offers products and services including Bamboo Toilet Paper, Bamboo Paper Towels, Bamboo Tissues, Swish Cloth, and The Starter Box. Its focus areas include Consumer Goods, Home Care Products, Tissue Paper and Toilet Paper. Its competitors include PlantPaper, Toilet Paper Hero and HeyBambu.
Company details
Cloud Paper was established in 2018 in Seattle, United States, as a private label brand within the consumer goods sector. Toilet tissues and paper towels are produced using bamboo materials, with sustainability features incorporated into the manufacturing process. Operations focus on providing these paper products to various markets, emphasizing eco-friendly alternatives to traditional options.
- Headquarters Seattle, United States
- Founders Austin Watkins, Ryan Fritsch
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Website cloudpaper.co
- Social LinkedIn X
- Total Equity Funding$10.91M (USD)
in 4 rounds
- Latest Funding Round$5M (USD), Series A
Feb 2022
- InvestorsBezos Expeditions
& 17 more
Products & Services of Cloud Paper
Cloud Paper offers a comprehensive portfolio of products and services, including Bamboo Toilet Paper, Bamboo Paper Towels, Bamboo Tissues, Swish Cloth, and The Starter Box.
Eco-friendly toilet paper made from bamboo for household use.
Sustainable towels from bamboo for kitchen applications.
Bamboo-based tissues for everyday facial and cleaning needs.
Reusable dishcloths made from eco-friendly materials.
Bundle of bamboo products for introductory sustainable options.
Funding Insights of Cloud Paper
Cloud Paper has successfully raised a total of $10.91M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.91M
- Total Rounds 4
- Last Round Series A β $5M
- First Round $425,000
(Aug 2019)
- Investors Count 18
All 4 funding rounds of Cloud Paper with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $5M | Series A | β | Bezos Expeditions, Time ventures | |
| Sep 2020 | $3M | Seed | β | Greycroft | |
| Jul 2020 | $2.48M | Seed | β | β | β |
| Aug 2019 | $425,000 | Seed | β | β | β |
18 investors in total: 5 institutional and 13 angel.
Investors in Cloud Paper
Cloud Paper has secured backing from 18 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Bezos Expeditions, Jeff Bezos and Jeff Wilke.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management and philanthropic ventures linked to Bezos Expeditions. | bezosexpeditions.com | |||
Early-stage venture capital investments are made by Muse Capital. | musecapital.vc | Los Angeles, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Support is provided to transformational leaders and organizations. | nahco3.com | |||
| timeventures.biz | ||||
JB Jeff Bezos | unknown_4ab0d5540cad42578 | |||
JW Jeff Wilke | Former Amazon executive, angel investor, focused on tech and innovation. | unknown_1657b174134d45388 | ||
AK Ashton Kutcher | Actor, entrepreneur, and angel investor in tech startups globally. | unknown_5406331e606746f19 | ||
MB Marc Benioff | unknown_eae6a1070e384c15a | |||
MM Marc Merrill | Co-founder of Riot Games, angel investor in gaming and tech startups. | unknown_6b940779596f4069b |
Investor details for Cloud Paper
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Cloud Paper
9 people are tracked at Cloud Paper (5 in leadership, 1 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
Austin Watkins | Co-Founder | Leadership |
Ryan Fritsch | Co-Founder | Leadership |
Sarah Natow | Head, Product Development | Leadership |
Tori Kiss | Head of Operations | Leadership |
Victoria Kiss | Chief Operating Officer | Leadership |
Sara Christensen | Investor | Board & advisors |
Clayton Watkins | Lead Developer | Team |
Kassie Kappock | Account Executive | Team |
Neha Salgaonkar | Operations Manager | Team |
Complete people profiles for Cloud Paper
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cloud Paper
3 dated milestones of Cloud Paper across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Cloud Paper is founded.
- Funding First funding round of $425K.
- Funding Latest funding round, Series A, of $5.0M.
Competitors of Cloud Paper
Cloud Paper has 3 listed competitors in our database. They include PlantPaper, Toilet Paper Hero and HeyBambu.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| plantpaper.us | 2018 | Brooklyn, United States | 1 | Provider of SaaS-based platform offering plant-based toilet paper | ||
| toiletpaperhero.com | 2015 | San Francisco, United States | Operates a direct-to-consumer subscription service for toilet paper. | |||
| heybambu.com | 2020 | San Francisco, United States | Provides eco-friendly bamboo toilet paper and paper towels via online sales. |
Detailed competitors of Cloud Paper
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cloud Paper
The website of Cloud Paper (cloudpaper.co) receives about 3.9K visits a month.
- Monthly visits3.9K
▲ 37.1% vs previous month
Top companies in Home & Living Products
3 companies that operate in the same segment as Cloud Paper (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Cloud Paper
Complete news archive for Cloud Paper
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Frequently Asked Questions about Cloud Paper
Cloud Paper was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Cloud Paper is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Cloud Paper is a funded company, having raised a total of $10.91M across 4 funding rounds to date. The company's 1st funding round was a Seed of $425K, raised on Aug 2019.
Cloud Paper was established in 2018 in Seattle, United States, as a private label brand within the consumer goods sector. Toilet tissues and paper towels are produced using bamboo materials, with sustainability features incorporated into the manufacturing process. Operations focus on providing these paper products to various markets, emphasizing eco-friendly alternatives to traditional options.
Cloud Paper's top competitors include PlantPaper, Toilet Paper Hero and HeyBambu.
Cloud Paper offers Bamboo Toilet Paper, Bamboo Paper Towels, Bamboo Tissues, Swish Cloth, and The Starter Box.
Cloud Paper has 18 investors. Key investors include Bezos Expeditions, Jeff Bezos, Jeff Wilke, Ashton Kutcher, and Time ventures.

