About COOK
COOK is a Consumer company based in Sittingbourne (United Kingdom) founded in 1997 by Dale Penfold and Edward Perry. Platform offering frozen ready meals and prepared meal delivery. Its website cookfood.net draws about 635 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Food Tech, Internet First Restaurant and Pre prepared Ready to Heat Meals. Its legal entity is COOK TRADING LIMITED. Its competitors include Allplants, Parsley Box and Detox Kitchen; 3 of its 3 listed competitors have raised funding.
Company details
COOK was founded in 1997 in Sittingbourne, United Kingdom, within the food delivery sector. A platform is operated to supply frozen ready meals and prepared meal options, including healthy varieties, chicken, beef, vegetarian dishes, fish and seafood, lamb, pork, Thai, and Indian meals. Home delivery and click-and-collect services are facilitated for customers across the region.
- Headquarters Sittingbourne, United Kingdom
- Founders Dale Penfold, Edward Perry
- SectorsConsumer
- Website category Food and Drink · Cooking and Recipes
- Email••••••••
- Phone•••• ••••
- Website cookfood.net
- Social LinkedIn X Facebook Instagram
- Legal Name Cook Trading Limited
- Date of Incorporation 06 Dec, 2002
- Jurisdiction SITTINGBOURNE, KENT
- Latest Funding Round$300.07K (USD), Unspecified
Dec 2018
Funding Insights of COOK
- Total Rounds 1
- Last Round Unspecified — $300,074
- First Round $300,074
(Dec 2018)
All 1 funding rounds of COOK with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $300,074 | Unspecified | – | – | – |
People of COOK
49 people are tracked at COOK (23 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Dale Penfold | Co-Founder | Leadership |
Edward Perry | Co-Founder | Leadership |
Sophie Bowen | Head Of Learning And Development | Leadership |
Christopher Portwood | Chief Operations Officer | Leadership |
Ed Perry | Co-Founder and Co-CEO | Leadership |
Carissa Penfold | Head Of New Business | Leadership |
Jenni Johnson | Head Of Field Sales | Leadership |
Alison Payne | People Director | Leadership |
Nick Moulds | Head Of Technical Operations | Leadership |
Karl Seager | Head Of Engineering | Leadership |
Jamie Wallace | Executive Chef And Head Of Product Improvement -2017-current | Leadership |
Greg Bamford | Head Of Logistics | Leadership |
Quintin Hogg | Chief Financial Officer | Leadership |
Tony Mayer | Procurement Director | Leadership |
David Dobson | Head Of Region (retail) At COOK Trading Ltd | Leadership |
Brett Gambell | Head Of Home Delivery | Leadership |
Hannah Stacey | Head Of Technical And Quality | Leadership |
Simon Ellmore | Chief Manufacturing Officer | Leadership |
Finnian Haynes | National Account Controller (joint Head Of National Concessions) | Leadership |
Ben Walker | General Manager | Leadership |
29 more people are available in the full profile.
Complete people profiles for COOK
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of COOK
2 dated milestones of COOK across 21 years, from founding to its latest funding, stage changes and deals.
- Founded COOK is founded.
- Funding First funding round of $300K.
Competitors of COOK
COOK has 3 listed competitors in our database, 3 of them funded. They include Allplants, Parsley Box and Detox Kitchen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| allplants.com | 2016 | London, United Kingdom | $69.9M | 146 | Plant-based frozen meals are delivered via weekly subscriptions. | |
| parsleybox.com | 2017 | Newbridge, United Kingdom | $19.98M | 109 | Online platform for meal ordering | |
| detoxkitchen.co.uk | 2012 | London, United Kingdom | $3.51M | 40 | Pre-prepared ready-to-heat meals are delivered via an internet-first restaurant model. |
Detailed competitors of COOK
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of COOK
The website of COOK (cookfood.net) receives about 635.4K visits a month and ranks #45,750 among all websites worldwide, #1,302 in Cooking and Recipes.
- Monthly visits635.4K
▼ 32.9% vs previous month
- Unique visitors385.6K
per month
- Global rank#45,750
among all websites
- Category rank#1,302
Food and Drink · Cooking and Recipes
- Bounce rate49%
- Pages per visit4.9
- Average visit2 min 52 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with COOK. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wiltshirefarmfoods.com | 100% | 680.7K | #113,444 | View details | |
| oakhousefoods.co.uk | 80% | 189K | View details | ||
hellofresh.co.uk | hellofresh.co.uk | 77% | #14,528 | – | |
| bbcgoodfood.com | 71% | 40M | #1,391 | View details | |
banquet-in-a-box.co.uk | banquet-in-a-box.co.uk | 69% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for COOK
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Cook
Complete news archive for COOK
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Frequently Asked Questions about COOK
COOK was founded in 1997 and raised its 1st funding round 21 years after it was founded.
COOK is headquartered in Sittingbourne, United Kingdom.
COOK was founded in 1997 in Sittingbourne, United Kingdom, within the food delivery sector. A platform is operated to supply frozen ready meals and prepared meal options, including healthy varieties, chicken, beef, vegetarian dishes, fish and seafood, lamb, pork, Thai, and Indian meals. Home delivery and click-and-collect services are facilitated for customers across the region.
COOK's top competitors include Allplants, Detox Kitchen and Parsley Box.
COOK operates through Cook Trading Limited.
The website of COOK receives about 635 thousand visits a month and ranks #45,750 among all websites worldwide.