About Parsley Box
Parsley Box is a publicly listed company based in Newbridge (United Kingdom) founded in 2017. Online platform for meal ordering. Parsley Box has raised $27.1 million across 4 funding rounds from investors including Guinness Global Investors, Mobeus Equity Partners and Chroma Ventures. The company has 109 employees. Its website parsleybox.com draws about 76 thousand monthly visits. Parsley Box offers products and services including Ready Meals and Delivery Service. Its focus areas include Food and Agriculture Tech, Food Tech, Internet First Restaurant and Pre prepared Ready to Heat Meals. Its legal entity is PARSLEY BOX LIMITED. Its competitors include Allplants, Detox Kitchen and COOK; 2 of its 3 listed competitors have raised funding.
Company details
Parsley Box was founded in 2017 in Newbridge, United Kingdom, within the food delivery sector. An online platform is maintained for ordering pre-prepared meals, which are cooked using slow cooking methods and designed for storage without refrigeration. The menu includes items such as Cottage Pie, Lasagne, Chilli Con Carne, Chicken Curry, and Macaroni Cheese. Free shipping is provided on orders surpassing a specified minimum value.
- Headquarters Newbridge, United Kingdom
- Employees 109
- Stage Public
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website parsleybox.com
- Social LinkedIn X Facebook
- Legal Name Parsley Box Limited
- Date of Incorporation 29 Mar, 2017
- Jurisdiction EDINBURGH, SCOTLAND
- Total Equity Funding$27.1M (USD)
in 4 rounds
- Latest Funding Round$7.11M (USD), Series A
Jan 2022
- InvestorsGuinness Global Investors
& 5 more
- Employee Count109
Products & Services of Parsley Box
Parsley Box offers a comprehensive portfolio of products and services, including Ready Meals and Delivery Service.
Cupboard-stored meals made with UK ingredients for quick microwave heating.
Fast nationwide shipping of meals ordered online or by phone.
Funding Insights of Parsley Box
Parsley Box has successfully raised a total of $27.1M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.11 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.1M
- Total Rounds 4
- Last Round Series A — $7.11M
- First Round $6.07M
(May 2019)
- Investors Count 6
All 4 funding rounds of Parsley Box with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $7.11M | Series A | – | – | – |
| Mar 2021 | $6.86M | Series B | – | – | – |
| Jan 2021 | $7.05M | Series B | – | Techstart Ventures, Guinness Global Investors | |
| May 2019 | $6.07M | Series A | – | Mobeus Equity Partners | – |
6 investors in total: 4 institutional and 2 angel.
Investors in Parsley Box
Parsley Box has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Guinness Global Investors, Mobeus Equity Partners and Chroma Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage and established businesses are invested in by Chroma Ventures. | chroma.ventures | Dundee, United Kingdom | ||
Venture capital investments are directed toward multiple sectors. | 2000 | mobeus.co.uk | London, United Kingdom | |
Early-stage investments are provided by Techstart Ventures. | techstart.vc | |||
Private equity and equity funds are managed across multiple sectors. | 2003 | guinnessgi.com | London, United Kingdom | |
CV Chris Van Der Kuyl | Scottish entrepreneur, angel investor, and gaming industry veteran based in India. | unknown_84cb87bd8b97424ca | ||
PB Paddy Burns | Angel investor and entrepreneur, co-founder of 4G Capital, focused on fintech | unknown_0b0226b51dd4449e9 |
Investor details for Parsley Box
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Parsley Box
8 people are tracked at Parsley Box (1 in leadership, 7 in team); the tracked headcount is 109.
| Name | Role | Group |
|---|---|---|
Holly McComb | Chief Executive Officer | Leadership |
Doug Henderson | Demand Planner & Product Admin | Team |
Kevin Dorren | Non Executive Chair | Team |
Yulia Thomson | Accountant | Team |
Richard Wright | Finance Manager | Team |
Werner Engelbrecht | Customer Service Specialist | Team |
Craig Temple-Atkinson | Operations Manager | Team |
Louise Townsley | Executive Assistant | Team |
Complete people profiles for Parsley Box
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Parsley Box
4 dated milestones of Parsley Box across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Parsley Box is founded.
- Funding First funding round of $6.1M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Series A, of $7.1M.
Competitors of Parsley Box
Parsley Box has 3 listed competitors in our database, 2 of them funded. They include Allplants, Detox Kitchen and COOK.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| allplants.com | 2016 | London, United Kingdom | $69.9M | 146 | Plant-based frozen meals are delivered via weekly subscriptions. | |
| detoxkitchen.co.uk | 2012 | London, United Kingdom | $3.51M | 40 | Pre-prepared ready-to-heat meals are delivered via an internet-first restaurant model. | |
| cookfood.net | 1997 | Sittingbourne, United Kingdom | Platform offering frozen ready meals and prepared meal delivery |
Detailed competitors of Parsley Box
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Parsley Box
The website of Parsley Box (parsleybox.com) receives about 76.1K visits a month and ranks #382,898 among all websites worldwide, #2,186 in Groceries.
- Monthly visits76.1K
▲ 24.5% vs previous month
- Unique visitors30.4K
per month
- Global rank#382,898
among all websites
- Category rank#2,186
Food and Drink · Groceries
- Bounce rate53%
- Pages per visit5.7
- Average visit4 min 13 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Parsley Box. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wiltshirefarmfoods.com | 100% | 680.7K | #113,444 | View details | |
| oakhousefoods.co.uk | 91% | 189K | View details | ||
| mindfulchef.com | 84% | 426.3K | #145,959 | View details | |
| ethicalbutcher.co.uk | 79% | 32.2K | #645,158 | View details | |
northernlifemagazine.co.uk | northernlifemagazine.co.uk | 78% | #1,341,923 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Parsley Box
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Parsley Box
Complete news archive for Parsley Box
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Parsley Box
Parsley Box was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Parsley Box is headquartered in Newbridge, United Kingdom. It is registered at Newbridge, Scotland, United Kingdom.
Parsley Box is a funded company, having raised a total of $27.1M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6.07M, raised on May 2019.
Parsley Box has 109 employees.
Parsley Box was founded in 2017 in Newbridge, United Kingdom, within the food delivery sector. An online platform is maintained for ordering pre-prepared meals, which are cooked using slow cooking methods and designed for storage without refrigeration. The menu includes items such as Cottage Pie, Lasagne, Chilli Con Carne, Chicken Curry, and Macaroni Cheese. Free shipping is provided on orders surpassing a specified minimum value.
Parsley Box's top competitors include Allplants, Detox Kitchen and COOK.
Parsley Box offers Ready Meals and Delivery Service.
Parsley Box has 6 investors. Key investors include Guinness Global Investors, Mobeus Equity Partners, Chroma Ventures, Techstart Ventures, and Chris Van Der Kuyl.
Parsley Box operates through Parsley Box Limited.