About COOL Media
COOL Media is a Media & Entertainment company based in Havant (United Kingdom) founded in 1996 by Mat Bennett, and was acquired by Insticator in April 2021. Website monetization and advertising services are provided to publishers. It operates on a SaaS (Software-as-a-Service) and Commission-Based model. The company has 7 employees. COOL Media offers products and services including Supply-Side Platform, CTV Monetization, DOOH Monetization, Mobile App Monetization, and Demand Marketplace. Its focus areas include Technology, Advertising Technology and Supply-Side Platforms. Its legal entity is the COOL company.
Company details
Advertising technology solutions are offered by COOL Media to publishers, brands, and agencies. Focus is placed on supply-side platforms, CTV monetization, DOOH advertising, mobile app monetization, and demand marketplaces. Streamlined platforms are developed to simplify ad bidding processes. Support is extended through Google Certified experts for tailored solutions. Sectors served include digital advertising, connected TV, and out-of-home media. Partnerships with major exchanges and SSPs are maintained to ensure premium ad demand.
- Headquarters Havant, United Kingdom
- Employees 7
- Founders Mat Bennett
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website oko.uk
- Social LinkedIn X Facebook
- Acquired by Insticator (Apr 2021)
- Legal Name The Cool Company
- Investors
- Employee Count7
- Acquired byInsticator
(Apr 2021)
Products & Services of COOL Media
COOL Media offers a comprehensive portfolio of products and services, including Supply-Side Platform, CTV Monetization, DOOH Monetization, Mobile App Monetization, and Demand Marketplace.
Advertising solutions are provided for publishers and brands.
Targeted advertising solutions are offered for smart TVs.
Digital out-of-home advertising solutions are delivered to brands.
Ad revenue solutions are provided for mobile apps.
Programmatic bidding solutions are managed for publishers.
Investors in COOL Media
COOL Media has secured backing from 1 investor. Prominent investors backing the company include Insticator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of data management solution | 2012 | insticator.com | New York, United States |
Investor details for COOL Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of COOL Media
1 people are tracked at COOL Media (1 in leadership); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Mat Bennett | Co-Founder & MD | Leadership |
Complete people profiles for COOL Media
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of COOL Media
2 dated milestones of COOL Media across 25 years, from founding to its latest funding, stage changes and deals.
- Founded COOL Media is founded.
- Exit Acquired by Insticator.
Web traffic of COOL Media
Websites that share an audience with COOL Media (oko.uk).
Websites whose visitors overlap most with COOL Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adopsone.ai | 100% | 4.4K | #4,156,445 | View details | |
| geoedge.com | 87% | #633,212 | View details | ||
| blockthrough.com | 84% | 19.4K | #1,451,389 | View details | |
conjura.com | conjura.com | 84% | #1,458,317 | β | |
| insticator.com | 84% | 10K | #2,592,307 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 15 similar websites and full traffic analytics for COOL Media
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Cool Media
Complete news archive for COOL Media
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- Full article archive
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Frequently Asked Questions about COOL Media
COOL Media was founded in 1996.
COOL Media is headquartered in Havant, United Kingdom. It is registered at Havant, Hampshire, United Kingdom.
COOL Media has 7 employees.
Advertising technology solutions are offered by COOL Media to publishers, brands, and agencies. Focus is placed on supply-side platforms, CTV monetization, DOOH advertising, mobile app monetization, and demand marketplaces. Streamlined platforms are developed to simplify ad bidding processes. Support is extended through Google Certified experts for tailored solutions. Sectors served include digital advertising, connected TV, and out-of-home media. Partnerships with major exchanges and SSPs are maintained to ensure premium ad demand.
COOL Media offers Supply-Side Platform, CTV Monetization, DOOH Monetization, Mobile App Monetization, and Demand Marketplace.
COOL Media has 1 investor. Key investors include Insticator.
COOL Media operates through The Cool Company.
Yes. COOL Media was acquired by Insticator in April 2021.

