About Insticator
Insticator is a Media & Entertainment company based in New York (United States) founded in 2012. Provider of data management solution. Insticator has raised $7.86 million across 2 funding rounds. The company has 20 employees. Insticator has completed 3 acquisitions, including Balihoo, COOL Media and Squawk-IT. Its website insticator.com draws about 10 thousand monthly visits. Insticator offers products and services including Supply-Side Platform, Commenting, and Content Engagement. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Insticator was founded in 2012 in New York, United States, as a provider of data management solutions within the ad technology sector. First-party data is leveraged through the platform to improve audience engagement and ad revenue generation. AI capabilities are utilized to facilitate interactive ad content, while publishers are enabled to deliver video ads, create trivia questions, and develop polls. Operations focus on digital publishing tools across the United States.
- Headquarters New York, United States
- Employees 20
- SectorsMedia & Entertainment
- Website insticator.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$7.86M (USD)
in 2 rounds
- Latest Funding Round$5.2M (USD), Series A
Jul 2017
- Employee Count20
- Investments & AcquisitionsBalihoo
& 2 more
Products & Services of Insticator
Insticator offers a comprehensive portfolio of products and services, including Supply-Side Platform, Commenting, and Content Engagement.
Utilizes first-party data for targeted advertising and higher bids.
Enables user comments with AI and human moderation for safe interactions.
Offers polls and trivia to boost audience participation and retention.
Funding Insights of Insticator
Insticator has successfully raised a total of $7.86M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.2 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.86M
- Total Rounds 2
- Last Round Series A — $5.2M
- First Round $2.66M
(Feb 2016)
All 2 funding rounds of Insticator with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $5.2M | Series A | – | – | – |
| Feb 2016 | $2.66M | Series A | – | – | – |
People of Insticator
22 people are tracked at Insticator (5 in leadership, 4 in board & advisors, 13 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Gary Randall | Managing Director - West Coast | Leadership |
Zack Dugow | Founder & CEO | Leadership |
Troy Riso | Director, Engineering | Leadership |
Tianyi Cong | Chief Technology Officer | Leadership |
Joe Cohen | Director, Strategic Accounts | Leadership |
Marcelo Cortes | Advisor | Board & advisors |
Leon Gurevich | Advisor | Board & advisors |
Tony Coelho | Advisor | Board & advisors |
Dennis Fong | Advisor | Board & advisors |
Shay Brog | Advisor | Team |
Shashidhar Yaranal | Back End Engineer | Team |
Abhijeet Shinde | Sr. Data Engineer | Team |
Bi Yoo | Lead Software Engineer | Team |
Charlene Gonzales | Front-End Engineer | Team |
Shubham Chinda | Back End Engineer | Team |
Hemant Aggarwal | Software Engineer II | Team |
Hyewon Choi | Software Engineer | Team |
Saurabh Das | QA Team Lead | Team |
Chakradhar Racharla | Publisher Onboarding Manager | Team |
Rohan Desai | Tech Lead | Team |
2 more people are available in the full profile.
Complete people profiles for Insticator
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
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Investments & Acquisitions by Insticator
Insticator has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Balihoo, COOL Media and Squawk-IT.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Local marketing campaigns are managed via data-driven platforms. | balihoo.com | Boise, United States | 2004 | Jul 2023 | •••• | |
Website monetization and advertising services are provided to publishers. | oko.uk | Havant, United Kingdom | 1996 | Apr 2021 | •••• | |
Commenting widget and plugin are provided for publishers' discussions. | squawk-it.com | New York, United States | 2019 | Jan 2020 | •••• |
Complete acquisition details for Insticator
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Insticator
6 dated milestones of Insticator across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Insticator is founded.
- Funding First funding round of $2.7M.
- Funding Latest funding round, Series A, of $5.2M.
- Acquisition Acquires Squawk-IT.
- Acquisition Acquires COOL Media.
- Acquisition Acquires Balihoo.
Competitors of Insticator
Insticator has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Insticator
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Insticator
The website of Insticator (insticator.com) receives about 10K visits a month.
- Monthly visits10K
▲ 53.1% vs previous month
Websites whose visitors overlap most with Insticator. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oko.uk | 100% | View details | |||
| geoedge.com | 100% | #633,212 | View details | ||
| blockthrough.com | 100% | 19.4K | #1,451,389 | View details | |
| snigel.com | 100% | 31.7K | #1,815,380 | View details | |
| automatad.com | 100% | 680.7K | #4,747,995 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Insticator
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Insticator (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Insticator
Complete news archive for Insticator
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Frequently Asked Questions about Insticator
Insticator was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Insticator is headquartered in New York, United States. It is registered at New York, New York, United States.
Insticator is a funded company, having raised a total of $7.86M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.66M, raised on Feb 2016.
Insticator has 20 employees.
Insticator was founded in 2012 in New York, United States, as a provider of data management solutions within the ad technology sector. First-party data is leveraged through the platform to improve audience engagement and ad revenue generation. AI capabilities are utilized to facilitate interactive ad content, while publishers are enabled to deliver video ads, create trivia questions, and develop polls. Operations focus on digital publishing tools across the United States.
Insticator's top competitors include mParticle, Choozle and Alliance Data.
Insticator offers Supply-Side Platform, Commenting, and Content Engagement.
Insticator has made 3 acquisitions, including Balihoo, COOL Media, and Squawk-IT.