About Balihoo
Balihoo is a Technology company based in Boise (United States) founded in 2004, and was acquired by Insticator in July 2023. Local marketing campaigns are managed via data-driven platforms. Balihoo has raised $26.5 million across 7 funding rounds from investors including Insticator, OpenView and Highway 12 Ventures. The company has 3 employees. Balihoo offers products and services including BalihooTV, Social Media Campaigns, Paid Search Solution, Display Ads, and SEO and Reputation Management. Its focus areas include Enterprise Applications, MarketingTech and Local Marketing. Its legal entity is BALIHOO, INC. Its competitors include Netsertive, Synup and Dex Media; 2 of its 3 listed competitors have raised funding.
Company details
Balihoo was founded in 2004 in Boise, United States, and operates in the local marketing sector. A cloud-based platform is provided to national brands for activating data-driven campaigns. Solution modules are included, covering traditional and digital tactics. An ad builder is offered for generating content across media types, along with tools for ad fulfillment and planning. The company serves clients through these integrated services.
- Headquarters Boise, United States
- Employees 3
- Stage Acquired
- SectorsTechnology
- Website balihoo.com
- Social LinkedIn X Facebook Instagram
- Acquired by Insticator (Jul 2023)
- Legal Name Balihoo, Inc.
- Total Equity Funding$26.5M (USD)
in 7 rounds
- Latest Funding Round$5M (USD), Series D
Aug 2013
- InvestorsInsticator
& 4 more
- Employee Count3
- Acquired byInsticator
(Jul 2023)
Products & Services of Balihoo
Balihoo offers a comprehensive portfolio of products and services, including BalihooTV, Social Media Campaigns, Paid Search Solution, Display Ads, and SEO and Reputation Management.
Platform for targeted video ads in franchise networks
Tools for customized ads on Facebook and Instagram
Hyperlocal ads for search engine results pages
Locally tailored ads for multiple franchise locations
Services for website optimization and review handling
Funding Insights of Balihoo
Balihoo has successfully raised a total of $26.5M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $5 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.5M
- Total Rounds 7
- Last Round Series D — $5M
- First Round $1.5M
(Jul 2007)
- Investors Count 4
All 7 funding rounds of Balihoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $5M | Series D | – | OpenView | – |
| Jul 2013 | $2M | Series D | – | – | – |
| Jan 2012 | $5M | Series D | – | OpenView, Highway 12 Ventures | – |
| Aug 2010 | $2M | Series C | – | – | – |
| Aug 2009 | $7M | Series C | – | – | |
| Jan 2008 | $4M | Series B | – | – | |
| Jul 2007 | $1.5M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Balihoo
Balihoo has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Insticator, OpenView and Highway 12 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US expansion-stage companies are invested in by OpenView. | openviewpartners.com | Boston, United States | ||
Tech focused early stage VC firm investing in the US | highway12ventures.com | Boise, United States | ||
| lacuna.com | ||||
| blackfin.com | ||||
Provider of data management solution | 2012 | insticator.com | New York, United States |
Investor details for Balihoo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Balihoo
9 people are tracked at Balihoo (6 in leadership, 3 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Kevin Lange | Svp, General Manager | Leadership |
Zack Dugow | CEO | Leadership |
Brian Heppner | Vice President Of Sales | Leadership |
Samantha Pelton | Director Of People | Leadership |
Eriks Rungis | Vice President Digital Strategy & Execution | Leadership |
Tianyi Cong | Chief Technology Officer | Leadership |
Robert Wulff | Senior Customer Success Manager | Team |
Gary Randall | Senior Account Executive | Team |
Haley Cubero | SEM Specialist | Team |
Complete people profiles for Balihoo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Balihoo
4 dated milestones of Balihoo across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Balihoo is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series D, of $5.0M.
- Exit Acquired by Insticator.
Competitors of Balihoo
Balihoo has 3 listed competitors in our database, 2 of them funded. They include Netsertive, Synup and Dex Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| synup.com | 2013 | New York, United States | $6.5M | 55 | Platform offers listing, review, and social media management software | |
| dexmedia.com | 2002 | Dallas, United States | 3,049 | Digital marketing solutions are offered to small and medium businesses. |
Detailed competitors of Balihoo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Balihoo
Websites that share an audience with Balihoo (balihoo.com).
Websites whose visitors overlap most with Balihoo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sproutloud.com | 100% | #1,569,778 | View details | ||
| bellwethercorp.com | 77% | 5K | #4,021,848 | View details | |
 customerexperiencematrix.blogspot.com | customerexperiencematrix.blogspot.com | 63% | – | ||
| bluewaterbrand.com | 56% | View details | |||
| emarketer.com | 56% | 380.3K | #148,518 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Balihoo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Balihoo (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Balihoo
Complete news archive for Balihoo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Balihoo
Balihoo was founded in 2004 and raised its 1st funding round 3 years after it was founded.
Balihoo is headquartered in Boise, United States. It is registered at Boise, Idaho, United States.
Balihoo is a funded company, having raised a total of $26.5M across 7 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Jul 2007.
Balihoo has 3 employees.
Balihoo was founded in 2004 in Boise, United States, and operates in the local marketing sector. A cloud-based platform is provided to national brands for activating data-driven campaigns. Solution modules are included, covering traditional and digital tactics. An ad builder is offered for generating content across media types, along with tools for ad fulfillment and planning. The company serves clients through these integrated services.
Balihoo's top competitors include Netsertive, Synup and Dex Media.
Balihoo offers BalihooTV, Social Media Campaigns, Paid Search Solution, Display Ads, and SEO and Reputation Management.
Balihoo has 5 investors. Key investors include Insticator, OpenView, Highway 12 Ventures, Lacuna, and BlackFin.
Balihoo operates through Balihoo, Inc..
Yes. Balihoo was acquired by Insticator in July 2023.