About Cracked
Cracked is a Media & Entertainment company based in New York (United States) founded in 1958, and was acquired by The E.W. Scripps in April 2016. Daily humor and satire content is published by Cracked. Its website cracked.com draws about 4.1 million monthly visits. Cracked offers products and services including Humor Articles, Trivia Lists, and Videos. Its focus areas include Internet First Media, Lifestyle, Thematic and Diversified. Its legal entity is Literally media Ltd. Its competitors include Brightly, LittleThings and Puck; 2 of its 3 listed competitors have raised funding.
Company details
Cracked is a digital media brand with a focus on funny and comedic content. Daily publishes original funny videos and web series, pictures, articles, and more. As of May 2017, claims to attract 16M unique monthly users and has a social media following of 6M. Monetizes through display, native, and video ads. As of April 12, 2016, Cracked was purchased by the E. W. Scripps Company for 39M.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Humor
- Phone•••• ••••
- Website cracked.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by The E.W. Scripps (Apr 2016)
- Legal Name Literally Media Ltd
- Investors
- Acquired byThe E.W. Scripps
(Apr 2016)
Products & Services of Cracked
Cracked offers a comprehensive portfolio of products and services, including Humor Articles, Trivia Lists, and Videos.
Articles delivering comedy and trivia on various topics
Lists of fun facts and jokes for audience engagement
Short videos featuring pop-culture humor and insights
Apps and channels of Cracked
its YouTube channel Cracked has 270K subscribers and 30 videos.
Videos from Cracked
The most watched videos on Cracked's YouTube channel, Cracked (270K subscribers). Click a video to play it here.
More on Cracked.
Investors in Cracked
Cracked has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The E.W. Scripps.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media Corp based in Cincinnati | 1878 | scripps.com | Cincinnati, United States |
Investor details for Cracked
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cracked
3 people are tracked at Cracked (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Simon Jia | Director Of Engineering | Leadership |
Jason Pargin | Owner | Team |
Ruby Marez | Production Coordinator - Freelance | Team |
Complete people profiles for Cracked
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cracked
2 dated milestones of Cracked across 58 years, from founding to its latest funding, stage changes and deals.
- Founded Cracked is founded.
- Exit Acquired by The E.W. Scripps.
Competitors of Cracked
Cracked has 3 listed competitors in our database, 2 of them funded. They include Brightly, LittleThings and Puck.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightly.eco | 2018 | San Francisco, United States | $1.9M | 185 | Online platform offering diversified lifestyle news | |
| littlethings.com | 2014 | New York, United States | 93 | Digital media platform with inspirational content | ||
| puck.news | 2021 | Brooklyn, United States | $20M | Blogs on Hollywood, media, fashion, and related topics are published. |
Detailed competitors of Cracked
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cracked
The website of Cracked (cracked.com) receives about 4.1M visits a month and ranks #16,055 among all websites worldwide, #1,424 in Humor.
- Monthly visits4.1M
▼ 4.1% vs previous month
- Unique visitors947.6K
per month
- Global rank#16,055
among all websites
- Category rank#1,424
Arts and Entertainment · Humor
- Bounce rate44%
- Pages per visit2.7
- Average visit3 min 55 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Cracked. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thechive.com | 100% | #14,171 | View details | ||
| theonion.com | 96% | 3.9M | #16,296 | View details | |
notalwaysright.com | notalwaysright.com | 87% | #15,342 | – | |
| listverse.com | 84% | 820K | #58,519 | View details | |
| fmylife.com | 84% | #121,793 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cracked
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Cracked (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Frequently Asked Questions about Cracked
Cracked was founded in 1958.
Cracked is headquartered in New York, United States. It is registered at New York, New York, United States.
Cracked is a digital media brand with a focus on funny and comedic content. Daily publishes original funny videos and web series, pictures, articles, and more. As of May 2017, claims to attract 16M unique monthly users and has a social media following of 6M. Monetizes through display, native, and video ads. As of April 12, 2016, Cracked was purchased by the E. W. Scripps Company for 39M.
Cracked's top competitors include Brightly, LittleThings and Puck.
Cracked offers Humor Articles, Trivia Lists, and Videos.
Cracked has 1 investor. Key investors include The E.W. Scripps.
Cracked operates through Literally Media Ltd.
Yes. Cracked was acquired by The E.W. Scripps in April 2016.
The website of Cracked receives about 4.1 million visits a month and ranks #16,055 among all websites worldwide.