About Craftsman
Craftsman is a Consumer company based in New Britain (United States) founded in 1927, and was acquired by Stanley Black & Decker in March 2017. Provider of automotive parts design, power tools, outdoor equipment, and other products services. It operates in the Consumer and Transportation, Automotive & Logistics sectors. The company has 5 employees. Its website craftsman.com draws about 512 thousand monthly visits. Its focus areas include Auto, Auto Design and Testing Services, Consumer Goods and Household Durables.
Company details
CRAFTSMAN was founded in 1927 in New Britain, United States. Automotive parts design is handled by the company, alongside the provision of power tools, outdoor equipment, and related products. Operations are centered in the consumer goods sector, with services extending to manufacturing and distribution. The focus remains on hardware and equipment for various applications, primarily within the domestic market.
- Headquarters New Britain, United States
- Employees 5
- Stage Acquired
- SectorsConsumerTransportation, Automotive & Logistics
- Website category Home and Garden
- Website craftsman.com/en-us
- Social Facebook
- Acquired by Stanley Black & Decker (Mar 2017)
- Annual Revenue$30.45 K (USD)-61as on Dec 31, 2022
- Net Profit-$8.32 K (USD)2as on Dec 31, 2022
- Investors
- Employee Count5
- Acquired byStanley Black & Decker
(Mar 2017)
Investors in Craftsman
Craftsman has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Stanley Black & Decker.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Industrial tools and household hardware are manufactured. | 1843 | stanleyblackanddecker.com | Baltimore, United States |
Investor details for Craftsman
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Craftsman
2 dated milestones of Craftsman across 90 years, from founding to its latest funding, stage changes and deals.
- Founded Craftsman is founded.
- Exit Acquired by Stanley Black & Decker.
Web traffic of Craftsman
The website of Craftsman (craftsman.com) receives about 511.8K visits a month and ranks #87,000 among all websites worldwide, #1,106 in Home and Garden.
- Monthly visits511.8K
▼ 7.7% vs previous month
- Unique visitors315K
per month
- Global rank#87,000
among all websites
- Category rank#1,106
Home and Garden · Home and Garden
- Bounce rate43%
- Pages per visit3.0
- Average visit1 min 12 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Craftsman. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
searspartsdirect.com | searspartsdirect.com | 100% | #25,067 | – | |
harborfreight.com | harborfreight.com | 82% | #1,022 | – | |
| mtdparts.com | 74% | 175.1K | #181,049 | View details | |
| snapon.com | 70% | 1.7M | #23,736 | View details | |
| blackanddecker.com | 68% | 362.4K | #118,058 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Craftsman
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Craftsman (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Frequently Asked Questions about Craftsman
Craftsman was founded in 1927.
Craftsman is headquartered in New Britain, United States. It is registered at New Britain, Connecticut, United States.
Craftsman has 5 employees.
Annual revenue of Craftsman is $30.45K as on Dec 31, 2022.
CRAFTSMAN was founded in 1927 in New Britain, United States. Automotive parts design is handled by the company, alongside the provision of power tools, outdoor equipment, and related products. Operations are centered in the consumer goods sector, with services extending to manufacturing and distribution. The focus remains on hardware and equipment for various applications, primarily within the domestic market.
Craftsman has 1 investor. Key investors include Stanley Black & Decker.
Yes. Craftsman was acquired by Stanley Black & Decker in March 2017.
The website of Craftsman receives about 512 thousand visits a month and ranks #87,000 among all websites worldwide.