About Crayon
Crayon is a Technology company based in United States founded in 2014 by Jonah Lopin. Competitors are tracked and analyzed via a market intelligence platform. It operates on a SaaS (Software-as-a-Service) model. Crayon has raised $39.45 million across 5 funding rounds from investors including Baird Capital, Baseline Ventures and Croft & Bender. Its chief executive, as recorded, is Jonah Lopin. Its website crayon.co draws about 84 thousand monthly visits. Crayon offers products and services including Crayon AI. Its focus areas include Software and Competitive Intelligence. Its legal entity is M80 LABS, INC. Its competitors include AlphaSense, 4C Insights and data.ai; 3 of its 3 listed competitors have raised funding.
Company details
Competitive intelligence solutions are offered by Crayon through its AI-driven software. The platform is designed to monitor competitors, aggregate data, and provide actionable insights to sales teams. Automated content creation, battlecards, and sales enablement tools are included to help businesses win competitive deals. Integration with tools like Salesforce and Slack is supported to enhance usability. Performance metrics and winloss analysis are also provided to measure effectiveness in competitive landscapes. The focus is placed on technology and software sectors, targeting go-to-market strategies.
- Total Equity Funding$39.45M (USD)
in 5 rounds
- Latest Funding Round$22M (USD), Series B
May 2021
- InvestorsBaird Capital
& 15 more
Products & Services of Crayon
Crayon offers a comprehensive portfolio of products and services, including Crayon AI.
Competitive intelligence is automated with actionable insights provided.
Apps and channels of Crayon
its YouTube channel Crayon Competitive Intelligence has 880 subscribers and 30 videos.
Videos from Crayon
The most watched videos on Crayon's YouTube channel, Crayon Competitive Intelligence (880 subscribers). Click a video to play it here.
More on Crayon Competitive Intelligence.
Funding Insights of Crayon
Crayon has successfully raised a total of $39.45M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $22 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.45M
- Total Rounds 5
- Last Round Series B — $22M
- First Round $1.5M
(Jun 2015)
- Investors Count 16
All 5 funding rounds of Crayon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $22M | Series B | – | Baird Capital | |
| Feb 2019 | $6M | Series A | – | Bedrock | |
| Apr 2018 | $5M | Angel Round | – | Steve Anderson | |
| Nov 2016 | $4.95M | Seed | – | Eric Paley, Steve Anderson | |
| Jun 2015 | $1.5M | Seed | – | Common Angels | – |
16 investors in total: 11 institutional and 5 angel.
Investors in Crayon
Crayon has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Baird Capital, Baseline Ventures and Croft & Bender.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity and venture capital investments in B2B Tech & Services companies. | bairdcapital.com | |||
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
Early-stage investments are made by Bedrock in technology sectors. | bedrockcap.com | San Francisco, United States | ||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
Investing in early-stage tech companies and ideas. | boxgroup.com | |||
Converge is engaged in venture capital investments for technology startups. | converge.vc | Cambridge, United States | ||
An online service for removing vocals from music tracks is provided. | 2014 | commonangels.com | ||
Investment banking services are provided by Croft & Bender. | 1996 | croft-bender.com | Atlanta, United States | |
Oyster Funds offers investment management services, focusing on portfolio construction and risk assessment. | 1996 | oysterfunds.com | Luxembourg, Luxembourg | |
Baseline Ventures is engaged in sports marketing and brand licensing. | 2014 | baselineventures.com | Mumbai, India |
Investor details for Crayon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Crayon
15 people are tracked at Crayon (6 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Jonah Lopin | Co-Founder & CEO | Leadership |
Tom Huntington | Chief Financial Officer And Chief People Officer | Leadership |
Sheila Lahar | Vice President Of Content Marketing | Leadership |
Joseph McIntyre | Director Of Account Management & Services | Leadership |
Cameron Sigal | Director Of Sales | Leadership |
Zachary Kohn | Director of Business Operations | Leadership |
Nick Murray | Sr. Sales Development Representative | Team |
Gabrielle H | BDR | Team |
Jon White | SVP, Product | Team |
Jennifer Polsky | Customer Support Manager | Team |
Marshal Pizzi | Business Development Representative | Team |
Emily Viano | Senior Account Manager - Strategic Account Management & Services | Team |
Nick Bruce | Senior Account Executive | Team |
Finn Brophy | Senior Business Development Representative | Team |
Ryan Kizielewicz | Product Manager | Team |
Complete people profiles for Crayon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Crayon
3 dated milestones of Crayon across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Crayon is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series B, of $22.0M.
Competitors of Crayon
Crayon has 3 listed competitors in our database, 3 of them funded. They include AlphaSense, 4C Insights and data.ai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alpha-sense.com | 2011 | New York, United States | $1.39B | 438 | AI-powered market intelligence and search platform is operated. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. |
Detailed competitors of Crayon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Crayon
The website of Crayon (crayon.co) receives about 83.6K visits a month and ranks #476,870 among all websites worldwide, #971 in Online Marketing.
- Monthly visits83.6K
▲ 11.8% vs previous month
- Unique visitors32.1K
per month
- Global rank#476,870
among all websites
- Category rank#971
Business and Consumer Services · Online Marketing
- Bounce rate37%
- Pages per visit2.1
- Average visit44 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Crayon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kompyte.com | 100% | 19.5K | #1,493,068 | View details | |
news.aakashg.com | news.aakashg.com | 99% | #310,573 | – | |
leadquizzes.com | leadquizzes.com | 99% | #894,277 | – | |
brafton.co.uk | brafton.co.uk | 99% | #1,470,807 | – | |
| competitors.app | 99% | 33.5K | #908,958 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Crayon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Crayon (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Crayon
Complete news archive for Crayon
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Frequently Asked Questions about Crayon
Crayon was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Crayon is headquartered in United States.
Jonah Lopin is the CEO of Crayon, as recorded in our data. They have also founded this company.
Crayon is a funded company, having raised a total of $39.45M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jun 2015.
Competitive intelligence solutions are offered by Crayon through its AI-driven software. The platform is designed to monitor competitors, aggregate data, and provide actionable insights to sales teams. Automated content creation, battlecards, and sales enablement tools are included to help businesses win competitive deals. Integration with tools like Salesforce and Slack is supported to enhance usability. Performance metrics and winloss analysis are also provided to measure effectiveness in competitive landscapes. The focus is placed on technology and software sectors, targeting go-to-market strategies.
Crayon's top competitors include AlphaSense, 4C Insights and data.ai.
Crayon offers Crayon AI.
Crayon has 16 investors. Key investors include Baird Capital, Baseline Ventures, Croft & Bender, Bedrock Investments, and Gaingels.
Crayon operates through M80 Labs, Inc..