Creando

Delhi, India Founded: 2014 • Age: 12 yrs Minicorn
Retailer of FMCG products and brand e-commerce management services

About Creando

Creando is a Technology company based in Delhi (India) founded in 2014 by Shahzad Siddiqui, Arshad Siddiqui, and Tanvi Chopra. Retailer of FMCG products and brand e-commerce management services. It operates in the Technology and Retail sectors. Creando has raised $981.84 thousand across 4 funding rounds from investors including Silk Bridge Partners, Nishad Dileep Gupte and Choun Chee Kong. The company has 30 employees. Creando was last valued at $5.36 million in March 2022. Its Indian entity Creando Associates Private Limited reported revenue of β‚Ή9.90 Cr. Creando offers products and services including Omni-Channel Distribution, Brand Management, and E-commerce Management. Its focus areas include Brands Tech, Operations Management, Omnichannel and E-Commerce Enablers. Its competitors include ofScale, Omuni and Omniflo; 2 of its 3 listed competitors have raised funding.

Company details

Creando was established in 2014 in Delhi, India, within the fast-moving consumer goods sector. Candy, healthy foods, and beauty and personal care products are distributed through retail channels. Brand management and e-commerce solutions are offered, complemented by sales and distribution services to support client operations across the region.

  • Headquarters Delhi, India
  • Employees 30
  • Founders Shahzad Siddiqui, Arshad Siddiqui, Tanvi Chopra
  • Stage Minicorn
  • Sectors
    Technology
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website creando.in
  • Social LinkedIn
  • Legal Name Creando Associates Private Limited
  • Date of Incorporation 29 Aug, 2017
  • Jurisdiction New Delhi, Delhi, India
Key Metrics
  • Annual Revenue
    ₹9.90 Cr

    FY 2024 · -20% YoY

  • Net Loss
    -₹2.37 Cr

    FY 2024 · -24% margin

  • EBITDA
    -₹2.24 Cr

    FY 2024 · -23% margin

  • Total Equity Funding
    $981.84K (USD)

    in 4 rounds

  • Latest Funding Round
    $215.24K (USD), Seed

    Mar 2022

  • Investors
  • Employee Count
    30

Products & Services of Creando

Creando offers a comprehensive portfolio of products and services, including Omni-Channel Distribution, Brand Management, and E-commerce Management.

Omni-Channel Distribution
Distribution Service

Service connecting brands to retailers via multiple trade channels

Brand Management
Consulting Service

Strategies for business growth and sales execution planning

E-commerce Management
Digital Service

Support for online platforms and customer connections

Funding Insights of Creando

Creando has successfully raised a total of $981.84K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $215.24 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $981,838
  • Total Rounds 4
  • Last Round Seed β€” $215,243
  • First Round $116,351

    (Oct 2017)

  • Investors Count 6

All 4 funding rounds of Creando with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2022$215,243Seed$5.36MSilk Bridge Partners
Sep 2019$252,969Seed$1.97MChoun Chee Kong
May 2018$397,275Seed$β€’β€’β€’β€’β€’RB Investments
Oct 2017$116,351Seed$β€’β€’β€’β€’β€’RB Investments
Valuation history
DateValuationStage
Mar 2022$5.36Mβ€’β€’β€’β€’β€’β€’β€’β€’
Sep 2019$1.97Mβ€’β€’β€’β€’β€’β€’β€’β€’
May 2018$β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’
Oct 2017$β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’
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Full valuation and stage history of Creando

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Last known valuation $5.36M (Mar 2022). 6 investors in total: 2 institutional and 4 angel.

Investors in Creando

Creando has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Silk Bridge Partners, Nishad Dileep Gupte and Choun Chee Kong.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Strategic advisory and investment services focused on ASEAN-South Asia markets.
2016silk-bridge.comSingapore, Singapore
Investments are made in multi-stage tech-focused startups.
rbworld.comSingapore, Singapore

Nishad Dileep Gupte

unknown_72b62b57f45f4fc99

Choun Chee Kong

unknown_e837c306788b4d3a9

Naveen Venkataraman Bhat

unknown_9a570536bcb34d8ca

Manish Dahiya

unknown_efeaa36c2957489ab
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Investor details for Creando

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Board of directors of Creando Associates Private Limited (Creando)

Creando Associates Private Limited is the primary company behind Creando. The board of Creando Associates Private Limited currently have 2 directors; the longest-serving is Mohammad Shahzad Siddiqui, appointed in 2017. 3 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Mohammad Shahzad Siddiqui
DIN 07735068
Director29 Aug 20179 yrs 1 moCreando Associates Private Limited
Mohd Arshad Suhail Siddiqui
DIN 06675362
Director29 Aug 20179 yrs 1 moCreando Associates Private Limited

People of Creando

3 people are tracked at Creando (3 in leadership); the tracked headcount is 30.

NameRoleGroup
Co-FounderLeadership
Co-FounderLeadership
Co-FounderLeadership
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Financials of Creando

Figures of Creando Associates Private Limited, the primary company behind Creando, for FY 2024. Revenue was ₹9.90 Cr (-20% year on year). Net loss was -₹2.37 Cr (-24% margin). EBITDA was -₹2.24 Cr (-23% margin). Revenue has grown at a compounded annual rate of +10% over three years and +16% over five years.

  • ₹9.90 CrRevenue · FY 2024 · -20% YoY
  • -₹2.37 CrNet loss · -24% margin
  • -₹2.24 CrEBITDA · -23% margin
  • ₹3.1 LakhPaid-up capital
  • 30Employees (provident fund records)
  • +10%Revenue CAGR, 3 years
  • +16%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Creando Associates Private Limited are on its company page.

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Timeline of Creando

4 dated milestones of Creando across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Creando is founded.
  2. Funding First funding round of $116K.
  3. Milestone Reaches Minicorn status.
  4. Funding Latest funding round, Seed, of $215K.

Competitors of Creando

Creando has 3 listed competitors in our database, 2 of them funded. They include ofScale, Omuni and Omniflo.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
ofscale.in2023Bengaluru, India$375,000
Distribution-as-a-service is facilitated for brands and retailers through retail networks.
omuni.com2004Bengaluru, India2,902
Software solutions for omnichannel retail are provided by Omuni.
omniflo.in2021Bengaluru, India$57,808
Multi-channel commerce solutions are provided for D2C brands.
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Web traffic of Creando

The website of Creando (creando.in) receives about 3.9K visits a month.

  • Monthly visits
    3.9K

    ▼ 19.9% vs previous month

Top companies in Brand & Marketing Technology

3 companies that operate in the same segment as Creando (Brand & Marketing Technology) in India, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
E-commerce tools for shipping, marketing, and financial services are provided.
2012Gurugram, Haryana, IndiaUSD 321.57 MUSD 135.47 M915
Crafts global health and wellness brands for digital platforms.
2021Bengaluru, Karnataka, IndiaUSD 206.9 MUSD 71.62 M427
Retail intelligence platform is developed for brands and B2B retailers.
2008Bengaluru, Karnataka, IndiaUSD 21.11 MUSD 7.69 M345
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Related news about Creando

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Frequently Asked Questions about Creando

Creando was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Creando is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.

Creando is a funded company, having raised a total of $981.84K across 4 funding rounds to date. The company's 1st funding round was a Seed of $116.35K, raised on Oct 2017.

Creando has 30 employees.

The primary company behind Creando, Creando Associates Private Limited, reported revenue of β‚Ή9.90 Cr for FY 2024, down 20% year on year.

Creando was established in 2014 in Delhi, India, within the fast-moving consumer goods sector. Candy, healthy foods, and beauty and personal care products are distributed through retail channels. Brand management and e-commerce solutions are offered, complemented by sales and distribution services to support client operations across the region.

Creando's top competitors include ofScale, Omniflo and Omuni.

Creando offers Omni-Channel Distribution, Brand Management, and E-commerce Management.

Creando has 6 investors. Key investors include Silk Bridge Partners, Nishad Dileep Gupte, Choun Chee Kong, Naveen Venkataraman Bhat, and Manish Dahiya.

The valuation of Creando is $5.36M as of Mar 2022.

Creando operates through Creando Associates Private Limited.

The legal entities of Creando currently have 2 directors, including Mohammad Shahzad Siddiqui, Mohd Arshad Suhail Siddiqui.

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